7 armor piercing ways of free PR of Instagram

Theoretically, there are only two ways of fast promotion in Instagram: either you are a star at least in the scale of a small country, or you need to invest money and attract specialists. It is advisable for you to work for a whole promotion agency. But this is a long way. And by no means cheap.

Now let's look at the realities. To attract the attention of the masses, you must be a singer, a famous writer, an athlete or a titled beauty. But with the advent of social networks, everyone got the opportunity to become famous in a short time.

In the early stages of the advent of Instagram, it was incredibly easy. Users greedily subscribed to beauty blogs and looked at the Instagram windows of online stores tirelessly. And now the competition is frenzied. But this is no reason to lose hope.

According to recent market research, the average check in the Instagram is 6,000 rubles. Portrait of the user: an active woman of 20-35 years, lives in a big city, follows trends and adheres to progressive views. In short, an excellent audience for business.

The history of free PR

If you have ambitious plans and dream of conquering the horizons on a world scale, then at an early stage you should know one thing: miracles are very rare. There is an industry that does not need to advertise its services. Usually they look for big money and find them. We are talking about a big PR, specialized specifically on promoting people. This marketing agency is forced every day to make cold calls, appoint meetings with customers, hold presentations, convince in the necessity and usefulness of its services, build a sales funnel and, as a result, hardly pay the costs of maintaining employees.

Specialists of big PR do not like to glow in society and do not apply to their skills to turn a life 180 degrees of any person and even a group of people. Sometimes they call themselves producers, sometimes journalists. They have only two battlefields: politics and show business. Previously, their work reached the masses more slowly - it was necessary to get into the traditional media. With the advent of social networks, large-scale PR-users received an almost magic wand. In Russia, in this respect, Sergei Minaev is known. At least that's how he puts himself in his books.

What's all this for? If you notice that some simple person has become famous overnight thanks to a trivial video or monologue, and you want to repeat this, do not discount the possibility of a competently thought-out PR campaign. To better understand the essence of social phenomena, it will not hurt to read a couple of modern textbooks on PR-technologies. In cash, they really do wonders.

A couple of years ago Instagram blew commercials, where a middle-aged man was dancing with various beauties. The audience was attracted to everything: an excellent sports figure, a uniform tan, plastic, branded things and charisma. It was the Italian Gianluca Vakki.

Since the moment the video was uploaded to the network, in a short time, it has gained millions of subscribers. To date, their number is more than 11 million. Although a person's story is a little muddy. But this is an excellent example, when a person became famous without talent and great creative work.

What is the secret of such phenomena? Is it possible to achieve such results for free? Theoretically possible. Since the key factor in all these cases is the idea. To generate great ideas, a person must have a wide range of views, extensive knowledge and talent. Here is the secret of free fame.

Practical techniques that are used more often than others

For free PR, Instagram needs an idea: simple, interesting, original and new. Novelty is an important criterion, as in the struggle for the attention of the audience you are not alone. Competition in the Instagram even over narrowly thematic areas goes off scale. Here are some practical tips for promoting your page in the Instagram:

1. Act as an official partner of a high-profile event . If you already have several thousand subscribers, then such an opportunity can easily fall into your hands. If not, then use personal connections. Single, unique events do not always lead to a separate page. Usually the news will be scattered by a couple of stars for a free visit or gifts, so that they will devote a couple of posts. Let your company provide all possible assistance in organizing. For example, a match factory often places on the boxes the poster of a local theater. I think the logic is clear.
2. Poskandalta with a public persona . The method is black. But the public adores "chernukha". Otherwise NTV channel would not collect so many comments on social networks. Your task: to track down a famous person, to provoke a verbal skirmish, remove everything on video and put it on your page. True, the moral and ethical side of the question lies entirely with you. This article is of a reviewing nature, not an instructive one.
3. Raise a socially significant problem. Although today with this no one is surprised, unless the problem is truly monstrous.
4. Express an opinion that is absolutely contrary to the opinion of the majority. Do this if you can defend your opinion reasonably. Otherwise, get the opposite effect. A vivid example of dedication to their idea is human rights activists in politics.
5. Remove a very touching video . Heroes-pets - children, cats and dogs. An example from recent events: the father posted a video of a first-grader who was upset by the winter holidays. On the video, the baby cries and says that tomorrow he wants to go to school with Marina Ashotovna. The challenge for you: what is more - the PR-budget of Marina Ashotovna or her pedagogical talent?
6. Write a review article listing the most popular bloggers in a particular topic. Mark their names with hashtags. They, of course, can understand your marketing course, but there should not be a reason for discord: you reflected the real state of affairs or even complimented the famous blogger with his post. If the star does not want to understand this, provoke a scandal. Become a victim of an aggressive star. Protect your position so that the public is on your side.
7. Buy branded things from the drain and "unmask" them . Find a flaw in the designer dress, make a list of plagiarists in show business, point to a flaw in the work of a plastic surgeon, complain about the quality of branded gadgets.

What is most interesting, brands with a world-wide name carefully follow the reviews. Complain about the KFC or MacDonald`s, too sweet Pepsi. If you can really prove (sometimes even unnecessarily) their mistake, they will replace the purchase, give gifts and generally do not leave them unattended. Give it up, you have enough attention. The public loves altruists.

Conclusion

Success has no universal recipes. But there are the necessary ingredients:

• courage;
• creative;
• shocking;
• devotion to their ideas;
• creative search;
• knowledge.

Which one will shoot in your case - no one knows.

Learn the examples, follow well-known bloggers and their technologies. Continually practice new ways of presenting information. Attract attention in all available ways. Perhaps, after some attempts, your account will not be a consumer of money, but a good source of money. This is common for our time.

If this is not your way, then outsource this part of the business. The choice is great: services of complex promotion of Pamagram , Doinsta , Zengram , Bosslike , Likemania and not only. Free buns are small of course. What if they become your inspiration?

account promotion , tips