Advancement in Instagram: the price of the issue and the features of the promotion

How much is promotion in Instagram? About this sooner or later, almost every account owner who, together with the growing popularity of this social network, decided to expand the horizons of his business. About the methods of promotion in Instagram, the rules of advertising campaigns, the cost of promotion and will be discussed in this publication.

Ways to advance into the Instagram

Today, there are a lot of proven methods of promotion of the account in Insta and each of them has its own cost. Many will ask: "What about free, basic promotion cases that are recommended for users who decided to increase the number of subscribers to their page in Instagram?" In fact, the price of these techniques is also there, but it is measured not in rubles, but in time , which should be spent by the owner of the page on creating high-quality content, conducting analysis of their target audience, subscriptions, mutual PR, and so on.

Even with such a promotion a lot of time, promotion to Instagram is not by everyone. That's why most of the profile owners in this social network are thinking about promotion of the account for money. "The price of the issue" depends on the way of promotion, and on who will be engaged in this very promotion. Among the main methods of paid promotion can be identified:

• Complex promotion in Instagram. As a rule, this type of services is offered by SMM services and marketing agencies, among which the most trusted among our compatriots are Pamagram , Zengram , Doinsta .
• Purchase of services in services for cheating subscribers and likes in Instagram. The principle of their work is simple; for subscriptions and likes you get some kind of virtual domestic currency, which you use to buy subscribers and likes. Moreover, it is by no means a fact that these will be live phallovers, not bots.
• Services of specialists in promotion in social networks. As a rule, a specialist in basic promotion in social networks is a freelancer who is engaged in promotion for money. In other words, such a "professional" will do for you all that you could do yourself, in addition, completely free.

Today, there are more effective methods of promotion, among which advertising takes leading positions.

Types of advertising in Instagram

In the social network Instagram there are two types of official advertising:

• Targeted advertising in the news line or in Story;

To answer, how much is promotion in the social network Instagram by showing your advertisement, it is quite difficult. The price depends on the timing of the show, the reach of the audience and your acceptable budget.

• Advertising your business in the accounts and public posts of popular bloggers.

Targeted advertising has a lot of advantages:

1. You determine the size and audience that will see your advertising.
2. Ability to customize targeting (gender, age, and other parameters).
3. Control of the budget and the timing of the show.
4. Full statistics of impressions, referrals, etc.

Next, consider the basic rules that should be observed when launching targeted advertising in Instagram.

Rules of targeted advertising in Instagram

There are a few simple rules that you need to follow in order to start advertising in Insta.

1. You must have a business account with Instagam.
2. You must have your own page in the social network Facebook and be its administrator.
3. These pages must be linked to each other.
4. To participate in targeted advertising images are allowed:

• Square, the resolution is from 600 to 1936 pixels.
• Rectangular, landscape orientation: from 600 * 315 to 1936 * 1936 pixels.
• Rectangular, portrait orientation: from 600 * 750 to 1936 * 1936 pixels.

1. There is a possibility to add text not more than 300 characters.
2. Videos, no more than 4 GB.

Important! Advertising in the Insta is not allowed: goods from the category 18+; medicines and their derivatives, tobacco and smoking mixtures, etc. A complete list of prohibited products can be found at: https://www.facebook.com/policies/ads .

How to set up and start advertising in the Instagram

To date, developers have two types of targeted advertising in Instagram:

• Promotion of fasting. All operations for setting up targeting and launching an advertising campaign are conducted in the Instagram.
• Ad in Insta through an advertising account in Ads Manager.

Next, consider the stages of promoting the post in the news line Instagram.

Promoting the post in the Instagram application

According to reviews, this type of promotion is the most simple and inexpensive. It is ideal for testing your forces in self-promotion of business.

1. Create a business account in Instagram and link it to the page in Facebook. After this operation, under the published post (which corresponds to all the rules of targeted advertising in the Insta), the "Promote" button to the right of the "View statistics" button will appear.
   
2. Click on the promotion button, set targeting (action, audience, budget).
3. After setting, select "Preview".
   
4. If the type of your ad suits you, go to the "Payment" tab. You can pay using Pay Pal or credit card.
5. After selecting the type of payment and entering the data, click "Promote".

After that, the post is sent for moderation, which lasts from 30 minutes to 1 hour.

Targeted advertising in Instagram through Facebook

Consider how to set up and launch an advertising campaign in the Instagram using the Ads Manager application that opens in the browser.

1. We create an account in the advertising office Ads Manager.
2. Go to the "Campaigns" tab and click the "Create ad" button.
   
3. Choose a goal. It should be understood that the goal pursued by your advertising determines the cost of your promotion in social networks.
   
4. After entering the name of the campaign, set up an advertising account and tapering the audience.
   
5. We make "editing of the placement". We choose the platform "Instagram" in the drop-down list, we put a daw in front of the "Tape".
   
6. We establish the budget, the terms of the advertising campaign in Insta. After clicking the "Live" button, which sends to the ad page.
7. Create the name of the post and click the button "create a page in Facebook". If the page associated with the Instagram already exists, you should select it.
8. We download advertising content.
9. Add a link to the profile (site, showcase, etc.) and enter the ad text.

The advertisement is ready, you can proceed to the payment process. After you pay for advertising in the Instagram via Facebook, click the "Place an order" button and wait for the end of the moderation process.

Advertising in Instagram Storys

Setting up and launching an advertising campaign in Storis, practically does not differ from the placement of the announcement in the news line. If you set up everything on the above instructions, then with the launch of advertising in the story, you should not have problems.

• Open Ads Manager in the browser.
• Go to the "Campaigns" tab and click on "Create ad".
• Choose Goal as the target.
• Go to the "Places Types" section and select "Edit".
• Select Instagram and put a tick in the list in front of the History.

Next, select the budget, timing, display schedule associated with the Instagram page in Facebook. Then download the video content (no more than 15 seconds), go to the payment and publication process.

How much does the promotion end up in the Instagram?

So, how much is promotion in the Instagram? To date, the minimum budget of targeted advertising in the tape is 20 rubles. The price of an advertising company in the untwisted accounts depends on the "appetite" of the blogger. The cost of placing one post, for today, varies from 50 to 5000 rubles for a certain time in the top. The average price of advertising in an account with 100 thousand subscribers is 1.5 -2 thousand rubles for 3 hours of the show. The cost of promotion in the Instagram through SMM services, the company for cheating subscribers and likes, varies from 3 to 25 thousand rubles.

Running targeted advertising in Instagram is quite effective and relatively inexpensive way to promote and promote business. The main thing is the right choice of the target audience, competent targeting adjustment taking into account the peculiarities of this social network. Those who are able to use advertising in social networks, easily increase the client base, master new markets and outstrip their competitors.

promotion , advertising , price