Advertising in Instagram: varieties and cost

Today it is difficult to find a person who does not have an account in any of the social networks, including Instagram. This social network is used not only as a personal portfolio, but also for the purpose of promoting the brand, personality or services provided by the company. For this, advertising in the Instagram is necessary. In this article, we'll figure out how it works, how much it costs and how effective it is.

How does advertising work in Instagram?

A distinctive feature of advertising in this social network is that, as a rule, it is not sponsorship, that is, it comes directly from your profile.

As the main advantages of such advertising, you can specify the following:

• the opportunity to publish at a convenient time for you;
• implementation of independent, more effective control;
• carefully selected target audience.

In any case, these advantages are beneficial for the person who is engaged in promotion, as sales volumes increase, and the number of subscribers in Instagram increases.

Developers of Instagram also report that in the near future there may be an innovation that will "mix" the publications. This will support the interest in "old" products for new subscribers.

How much does advertising cost in Instagram?

If you want to significantly promote your account through advertising, then be prepared to pay a round sum for this. In any case, everything will depend on the number of subscribers of a particular account, where you want to place a post for advertising.

For example, if you want to buy advertising from an account with a number of subscribers equal to hundreds of thousands, then its cost will be about 10,000 rubles. If the audience is a million, the cost in such cases will be about 30,000 to 50,000 rubles. More large-scale accounts for advertising will ask for an amount not less than several hundred thousand rubles.

The above are the average values ​​for ads with a certain number of subscribers, but it should also be borne in mind that not always multiple accounts can allow an effective advertising campaign.

This is due to the fact that the audience of a specific account matches your target audience, as well as the activity of users. For example, you see a community with 1 million subscribers. But under each publication there are always not more than 200 likes. This suggests that users are inactive and you do not need to apply for advertising there.

Advertising in Directive Instagram

Everyone loves to have the most individual approach to it. On this, with the help of advertising in the Directory, they earn good money, namely, they send a tempting offer to each subscriber with a personal message. And it turns out that for several thousand customers signed up for an account, in this case it will be necessary to separately type the text and attach the photo? No, there are special services for this, for example, FunInsta. Using it, you can send suggestions:

• To each new subscriber;
• Already existing subscribers (an example is the distribution of upcoming promotions);
• A certain sample of subscribers who need to be notified about something.

Within three days it is possible to use this program absolutely free of charge, in the future the fee will be charged according to your wishes and prices for them.

Advertising in the Instagram through video

For many buyers, the goods need to be seen not only in a static state, but also in dynamics. For example, the salon of the skin and fur removes a specific model in the video from different angles in order that potential buyers have an idea about the product. Such advertising is effective in cases when advertising of some institution is carried out (video of the interior, pleasantly playing music, lighting and other) is recorded.

Advantages of this method are:

• transfer of the atmosphere of the object;
• detailed characteristics of the goods or services (foreshortenings, dynamics, quality);
• the ability to provide a large amount of information in one video.

Advertising in the Instagram through photos

Since the photos in the social network appeared earlier and are more familiar to account holders, the statistics of their views is greater than that of the video. To ensure that such advertising was effective, follow the following tips:

• You need to take responsibility responsibly to what you publish on the page. Everything in your profile should be harmonious, beautiful and tidy.
• In order to understand in which direction to move, closely follow the statistics. On it you can determine which publications users like more. You can focus on them.
• Try to fill your profile with a variety of photos that will be decorated creatively and tastefully.
• Use the Carousel. This is a function in the Instagram that allows you to place several photos in one publication. This option can be approached in situations where you need to tell customers about the new arrival of goods, show the most popular models from different sides, give the attention of customers menu items or the results of work with makeup and hair. This feature will allow you to convey to subscribers the maximum amount of information, not downloading their tape only your publications.

In order for the promotion to work through the photo, it is necessary to enhance its efficiency with the help of such wrapping services as Pamagram , Zengram , Doinsta . They allow you to increase the visibility of your account, the number of subscribers and referrals on the links specified in the profile. You can use them on free terms, but the wrapping in this case will be significantly slower than for some amount.

Conclusion

Advertising in the Instagram is suitable for all who intend to promote their account, through which it will be possible to increase sales and brand awareness in general. The main thing is to choose the most effective way, to correctly determine the target audience and to stock up with the necessary funds for its purchase.

video , direct , advertising , services , photos