Advertising in Instagram

Specificity Instagram - a huge number of users and the availability of opportunities for advertising, made this site the most attractive for doing business. If you decide to develop trade, promote services, promote new brands, then in this article we will teach you how to advertise in Instagram.

Features of advertising in Instagram

In order to earn in the Instagram you need your product / service to see as many potential customers as possible. More recently, the only ways to promote your page in Instagram were: advertising posts, mass subscriptions, promotion on hashtags. It works, but it takes a lot of time. With the advent of targeted advertising in the Instagram, it became much easier to promote business. If you have some budget and half an hour of free time, you can easily advertise your product or service in a specific target audience.

However, before you start earning on this site, you should familiarize yourself with some of the nuances of placing an advertisement, namely:

• To display official advertising in Instagram, you need a page in Facebook.
• Images are allowed for publication with a resolution of: landscape orientation (from 600x315 to 1936x1936); Vertical format (from 600x750 to 1936x1936); Square (from 600х600 to 1936х1936) pixels. Aspect ratio: 1.91: 1; 4: 5; 1: 1 respectively. Photo format: jpg or png. The maximum size is 30 MB.
• Video files are allowed for publication. The maximum size is 4 GB; duration of the clip is no more than 15 seconds. Valid video file formats: mp4 or mov.

The advertising text will be displayed under the advertised photo. The allowed length is 2200 characters.

Important! It should be understood that advertising in Instagram is pre-moderation. The announcement is considered for compliance with the rules of advertising activity Facebook and Instagram. Promotion through advertising can be rejected for the following reasons: advertising violates community norms, you advertise prohibited materials, products and services, medical products, weapons, goods for adults. More detailed information on the rules for placing promotional materials can be found in the corresponding section of Facebook.

Next, we publish a few tips from professionals to create a successful advertising campaign in Instagram.

• Advertise using the targeting features. you can choose many formats of advertising post, correctly select your target audience (CA) with the adjustment by age, cities, interests, etc.
• Use creative video in advertising. Despite the "sharpness" of Insta for static images, the popularity of short videos among users of social networks is growing every day.
• Do not write long posts. Tex ads make up so that advertising is as short and enticing. Use emoticons to focus users on a specific text element.

And the last. Considering the question of how to competently advertise your business in Instagram, you can not avoid touching the topic of advertising in popular public places. When promoting in the untwisted communities, carefully check the subscribers, live it is people who are potential customers, or threaded bots, from which there will be no return.

Stages of advertising in Instagram

The whole process of creating an advertising campaign in Instagram is divided into several stages:

• preliminary actions to create a public page on Facebook and link its Instagram account to it;
• setting up a business manager and creating an advertising account;
• Adjustment of targeting, the budget and time of display of advertising;
• creation of an advertisement;
• placing an order and choosing a payment method.

Next, we'll look at how to spin your Instagram account through Facebook ads in the form of detailed step-by-step instructions.

1 st Stage. Preparation for placing advertising in the Instagram

As mentioned above, for launching official advertising, you need a business profile in Instagram and a personal account in FB. The next step is to create a public page in the Façabook. For this:

• We enter our account in FB and in the left column select "Create page".
  
• Select the desired one and fill in the fields with the necessary information, then click on the "Start" button. The created public page will be displayed in the left column under your primary account.
• Bind to the newly created Instagram-account page. To do this, go to the "Settings", click on the item "Advertising in Instagram" and select "Add account".

Important! To add an Instagram-account, enter your nickname and password from the profile in the appropriate fields, then click "Confirm".

2 nd Stage. Creation of an advertising campaign in Instagram

Let's move on to the steps to create an advertising campaign. Start this process by clicking on the triangle in the upper right corner of the page. In the drop-down list, select the item "Create advertisement". After that, you will be redirected to the page of the advertising manager, in which you need to perform the following actions:

• Select a target. Think about how to promote your Instagram Account.

Tip: if you need to advertise your page in Insta, then the goal is to redirect to the site.

• At the bottom of this page, give the name for the campaign and click "Create an account".
• Fill in the fields in the opened page (country, currency, etc.) and click "Continue".

The next step before starting promotion through advertising in FB will be to select your target audience. Choose "places", fill in the fields with the age and gender of the audience, which will be interesting to show your ad. After that, click on "detailed targeting", where you should choose additional categories of your audience.

• Choose the site where your ad will appear. Remove the checkmarks in front of all the platforms, leaving only Instagram.
• We choose the budget (how much you plan to spend per day for advertising), the start and end date of the show.

Important! In the advanced settings (link at the bottom of this page), you can select an action for which money will be written off (impressions or click-through). If you are interested in answering the question of how to untwist your Instagram Profile, then you should choose the payment for referrals by clicking on the Insta-account.

After clicking on the "Continue" button, you are taken to the page where the advertisement is created.

• Choose the format of the advertisement. The following options are available to you: ring gallery, one image, video, slide show.
  
• After selecting and downloading the image, you need to assign the address of your account to the institution where your potential customers will be redirected.

On the right side of the page, you will be able to preview your ad.

The final step in creating a campaign is to create the title and ad text. Experts recommend not to restrain yourself; write with humor, a spark, only humor and a living syllable will help level the irritation of the Instagram community from advertising. After filling all fields, click "Place an order". Next, a window appears in which you will be asked to specify the payment method: by credit card, via Pay Pal payment system or from Qiwi electronic wallet.

After selecting the payment method and filling in the payment details, click "Next".

You get to the page of the advertising manager, where you can monitor the status of the campaign. At this stage, it will be "pending". After the end of the moderation process, the status will change to "Approved."

Exchange of advertising

If you are interested in the effective promotion of your business, then do not dwell only on official advertising. Experts recommend turning to tools such as advertising exchanges. The principle of their action is simple: on these sites, users are gathered who are ready to provide (for money, of course) their Instagram-account for advertising, and those who need placement of commercial materials. The functional of exchanges allows you to select an account for placing an ad, statistics of results, etc. Let's consider the most famous stock exchanges in Instagram.

Sociate.ru

This service works with many social platforms, including Instagram. A feature of this exchange is the ability to automatically monitor posted posts in your chosen communities and accounts.

Epicstars

One of the oldest exchanges for advertising in social networks. As with other similar services, Epicstars offers the option of selecting the right platform for displaying the ad with the output of performance statistics. A feature of this resource is that the exchange acts as a guarantor of fulfillment of obligations between the customer and the executor. Weak location: high price policy - the withdrawal of funds occurs from 7 days to 1 month.

Adstamer

A feature of this site is the availability of built-in tools for automatic posting. In addition, for each advertising platform, the exchange offers statistics on the activity of its followers.

How much can you earn on advertising in Instagram?

Since we talked about advertising in Insta, it's worth saying a few words about users who post advertising materials on their pages. Why do they need it? Everything is simple, for earnings or income, whoever you like. An untwisted account in Insta with an active audience can become, if not the main, then a good source of additional income. Algorithm such, you work to attract subscribers to your page, publish high-quality and interesting content, promote your account in all conceivable and not conceivable ways. After reaching a certain number of interested audience, you can register in the advertising exchange. If your site is interesting for placing ads, and the price will be adequate, sooner or later advertisers will start to contact you.

Many, to increase the number of subscribers, turn to the services of cheating, of which, the most popular are Bosslike , Likemania . If you decide to build a serious business as an advertising platform in Insta, then you can not do without the help of integrated promotion services, among which you can distinguish: Pamagram , Zengram , Doinsta, in which the subscription is 100% live subscribers.

So, how much can you earn in Insta on advertising? It is quite difficult to answer exactly this question, since the price for an advertising post varies depending on the number of subscribers, the blogger's ambitions, the involvement of your audience, and the frequency of publications. On average, if 30 to 50 thousand people are subscribed to your page, then you can count on income from 500 to 1500 rubles for one advertising post. If you are a public person, the page of which has gained about half a million subscribers, you can safely ask for one advertising post from 10 to 20 thousand rubles. Accounts of over a million people on advertising earn from 30 to 50 thousand rubles. for the post.

Conclusion

No wonder they say that advertising is the engine of commerce. An effective campaign will allow you to raise sales, promote a brand or service. In this article we showed that advertising in Instagram is not a complicated process, any user of social networks can cope with it. The only thing to remember the advertiser: in Insta huge competition and survive in it will only be the one who approaches to promote creatively, uses targeting and competently chooses the target audience.

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