Advertising in public The Instagram and its features

Directly proportional to the number of users of the Instagram network, the number of advertisements on its spaces is also growing. Relatively recently in the novelty of Mark Zuckerberg there was absolutely no advertising, entries with advertising elements were only on the pages of popular stars or bloggers, for example, flashing video emblems of certain brands. But with the latest updates of the application for users, it was possible to publish ads in different formats, for example, photos and videos in the news feed or in stories that have time to notify you of everything and disappearing 24 hours after publication.

According to the latest Pew Research research, 55% of young people between the ages of 18 and 29 regularly use Instagram - a whole generation that contemplates the world through the prism of social networks. Therefore, companies that are aware of all the possibilities of this platform, it is much easier to convey to the broad masses all the necessary information. In addition to the younger generation of users, older people are increasingly joining this network, people, contrary to stereotypes, perceive the world in a modern and self-expressive way through a photo.

Over the past few years, the ratings and sales of some individual corporations have grown tens of times, in many respects it was promoted by advertising in public Instagram, therefore one of the key moments for beginning businessmen is how to declare themselves on the Internet.

Methods of advertising in Instagram

The main methods of placement of advertising records in Instagram are:

1. Publication via Facebook. In order to promote an advertising record, you must, first of all, have an account both on Facebook and Instagram. If the account already exists, then you need to enable the business profile mode (except for advertising, the user becomes available statistical data of the profile);

2. Publication in collaboration with popular profiles. Very many beginning entrepreneurs popularize their services / products through cooperation with more or less well-known personalities who are able to "light" the product. Usually this is done in the form of thematic posts devoted exclusively to a particular product, or an unobtrusive mention of "casual", but in fact drawing maximum attention. For example, a well-known person can talk about his work life and something new from his life - this may be a new smartphone from Oppo - and often does not sound model and value, that is, advertising is aimed at the whole brand as such, rather than on a separate model.

3. Third-party support applications and sites. Pamagram , Zengram - sites that help young businesses find the target clientele and attract attention. This is not a wrapping up of virtual subscribers creating the illusion of popularity, but searching for Instagram users according to their preferences and offering them relevant services and goods that could really interest them. You can use these services by going to their sites of the same name.

One of the distinctive features of network advertising is also targeting - the ability to display advertising only for a certain target audience. Custom targeting parameters include age, gender, location of people who will see ads. This method is used by many in the Instagram. User data for targeting is taken from the Facebook-linked pages. Thus, the posts about the new ink from Faberlic will appear only in the tape of the girls, since, despite the fact that people sometimes keep silent about their age, they almost 100% of the time indicate their gender.

How much does advertising cost in the public Instagram?

The price for advertising - from $ 5 and above. For PR on the pages of celebrities, a large fee is charged and can reach 400 thousand rubles. for one post. Also, prices have the property to vary depending on such factors as the latest news about the publishing star: if the ratings of our "advertiser" have risen sharply, then the price for the post will follow the same trend. For example, the light on the page of Anna Sedokova costs an average of 337,500 rubles. But this is perhaps the upper limit of prices for the Russian Federation.

Who is suitable for advertising in Instagram?

It is universal and can be of any content, but shops with an average check of 3000-4000 rubles, companies from the fashion industry, food products and personal trainings are best to come, as live advertising within Instagram allows to display all the dynamism presented by these services industries.

Advertising in Instagram is the most optimal way to popularize your young beginnings. All these methods are available to everyone, regardless of the direction of the industry and the manufactured goods, which makes them most relevant. Despite the high cost of some options, prices are quite variable, and everyone will be able to find affordable.

advertising , community , value