Advertising posts in Instagram

Now the world around is perceived by young people mainly through visual images. This was the reason for the development of such a network as Instagram. Now the profile in the network is an important part of the impression of the owner. Due to the large number of users, it is possible to expand the customer base to the suppliers of goods. In Instagram already there is a considerable amount of trading pages, but it is necessary to stand out among them. How to make an effective advertising post?

In-house advertising

At the moment, this phenomenon can be called a new trend within the network. Earlier retailers used workarounds, such as sponsorship publications. To do this, it was necessary to conclude an agreement with users that in their profile there will be an advertising post that you need. Undoubtedly, it was an effective tool for attracting the attention of the audience and increasing sales.

But in this scheme, you can find faults:

• The cost. It is unlikely that you will be able to place advertising in a popular account for a "good word". Usually, such a service is not at all cheap.
• Conversation. To achieve the desired, you need not only to discuss all possible aspects of the service, but also to make many compromises.
• Risk. Since Instagram does not provide for penalties for bloggers posting advertising content in profiles, a situation may arise with the failure to fulfill the promises given in advance. If payment was made before publication - the customer will remain with nothing.
• The target audience. Thus, it is impossible to cover the whole of Central Asia. Its boundaries will be set by the number of account users.

Despite all this, this method of advertising still remains. In his favor, it shows that some users are able to trust popular people and with zeal to order goods that have lit up in the lives of pets.

At the moment, anyone can place their advertising post in the Instagram. This is easy enough to do, using Facebook's advertising platform. It is self-service and comfortable to use. On it you not only can place your own ad, but also track their demonstrations and views. The main difference from the above method is that the content is placed directly on your profile.

Tasks

Advertising is not a free thing. Its value reflects the goals pursued by the advertiser. Since self-service platforms are also a product of someone's work, they also have to be paid for their use. Under the goals of advertising, one should understand potential problems. Using the site, before you is a choice from the categories it provides, structured as a list. For Instagram it looks like this:

• Transition. It redirects the user to the key page of the site.
• Conversion. Implementation of the actions you provide on the site.
• Install app. It encourages a person to become a user of your mobile application.
• Attention. Promoting the expression of interest and activity in the advertiser's application.
• Video review. A small presentation of your product.
• Reach + frequency. Achieve the planned coverage of Central Asia and control over the frequency of writing comments;
• Attract attention. Emphasizes the attention of users on your advertising post, makes you pay attention to its content.

Content Creation

Since all users on the network are completely different, creating the advertising post should take into account the characteristics of the target audience:

1. To each his own. All people are so different among themselves that their interests are determined not only by gender, but also by age, education and other things. It is clearly necessary to understand who constitutes the Central Asian Republic. Let's say that your advertising is aimed at students-mathematicians. You can play a map of the humanities. Having created a positive image of "techies" next to the unfortunate "humanist" and backing up the image with the right text, you can increase sales at times.
2. Paints. Black-and-white photos are certainly filled with feelings, but one must also remember the peculiarities of visual perception. Light images attract more attention. If we talk about juicy colors, then they can not be overlooked. Sometimes you can use the properties of colors, for example, blue is well perceived not only by ordinary users, but also by people with a specific visual perception, and green color acts on the audience relaxing. Instagram is exactly the place where you need to use the features of human vision.
3. People in the image. It is more natural for a person to perceive information presented by other people. Lay out the advertisement with a person who will show certain feelings or qualities, the user of Instagram will be imbued with this impression. This allows you to increase the "confidence" in the advertising post.

What should the publication contain:

• Link to Instagram. Sounds trite enough, but advertisers are allowed a common mistake - the reference to the site or public in the VC. This is meaningless, because Instagram does not provide for the possibility of switching to other Internet resources. The transition will not only fail, but the link itself will not be copied. Instagram allows only one option for organic placement of a link to another resource - information in the profile. It is there that you can make the transition, but first you need to draw the user's attention to their own account. In terms of conversion - this can be considered a positive quality. After all, if a person, having read the profile, moves to the next page, then he realizes this step consciously. In doing so, I am guided by the commitment to continue cooperation.
• Advertising is a recommendation. If you submit an advertising post as a recommendation, rather than an imposition, its effectiveness will be greatly enhanced. But this option is suitable only for posting outside the community. When placing such a post in a personal account, you seem to give the user friendly advice, thereby encouraging him to trust you. This will also increase the number of likes and, probably, someone will make a repost.

Search for a placement

The danger is those pages, whose rating is "tightened", because if your advertising is located in a similar place, the funds spent will be ineffective. In order not to fall for such tricks it is worthwhile to know that the number of likes and subscribers should be commensurable. According to statistics, phallovers, in the amount of 10-20%, are regularly put on huskies. If this proportion is not observed and the number of marks under the profile photo is less than 5% of the total number of subscribers, then this is a "synthetic" increase in the audience. Real people who are interested in this page are an order of magnitude lower, which means there is no point in placing ads on it.

The quantitative indicators of subscriptions and subscribers are also commensurable. If between these figures the difference is 10 or more times, then this is a "twisted" statistics. Advertising there, too, will not bring success.

Pay attention to how many comments are under the photo. In this indicator it is difficult to derive a certain figure. But if the number of comments is approximately 5% of subscribers, it is realistic that this is really an interesting profile, not an untwisted account. Knowing this, you have no choice but to write your own advertising post.

post , advertisement