All about live broadcasts in Instagram

All about live broadcasts in Instagram


Live is a new feature of Instagram, which allows users of the social network to start their own online broadcasts and watch others.

What is a live broadcast and why is it needed?

Direct "Insta" broadcast is an effective instrument of promotion. Ideal for cases where you need to share something important with subscribers, but photos and videos (because of the maximum length limit) publications are not suitable.

what is live broadcast in instagram and why is it necessary

Features of live broadcast:

  1. Lasts 60 minutes. But after the session is over, you can start a new broadcast (there are no restrictions on the number).
  2. After the start, subscribers are notified, so they can immediately join the viewing.
  3. Next to the avatar (profile image), there is a special pink icon (in the "History" tab), which means that the page is live. This helps to attract not only the followers (after all they are notified), but also to interest people who are not subscribed to the Instagram page (potential followers). Or if the user has disabled notifications, but is viewing the news feed.
  4. Each viewer can put an unlimited number of "I like" marks, thereby supporting it.
  5. Users can leave comments for the broadcast in the "live" mode. This helps to track the reaction of the followers and answer incoming questions. You can not disable them, but for more comfortable work it can be hidden from the screen.
  6. The presenter can fix his message. For example, the topic of the broadcast, a question or other important information.

Another important nuance: after the broadcast, it will not be preserved anywhere (unless, specifically, to write it down). Whether this fact is a plus or a minus, decide for yourself.

How to start a live broadcast?

On average, the air lasts from 10 to 40 minutes. Hold all this time, a smartphone or tablet in hand is uncomfortable and difficult. Therefore, before starting the broadcast, prepare a place for the device in advance, set it on a table or tripod.

what is live broadcast in instagram and how to run it

After that:

  1. Start the Instagram application. Go to the news line or just make a svayp to the right (a screen will open for recording what is happening, similar to what is used for Stories). You can also start the live broadcast via the button "Add history".
  2. At the bottom of the screen (after starting the camera), find the "Live" tab. Click on it or go to the page through the screen svayp.
  3. To start the broadcast, click the "Start" button. Note that you can freely switch between the front and back (main) camera. After the start, the interface for running "live" appears on the screen. It will display comments, the number of viewers and other information.

Immediately after the launch of the broadcast, subscribers will receive a notification of the beginning of the broadcast. Other users will be able to learn about it by a small "Live" icon near the avatar. This means that at the moment the user has launched "live" and is ready to share something interesting.

what is the live broadcast in instagram and how to look

The recording will automatically turn off after 1 hour. So do not forget to follow the time so that the recording does not stop "in the middle". To end the live prematurely, click the "Finish" button at the top of the screen.

If you use the services of advertising services ( Pamagram , Zengram , Doinsta ), then when you start a live broadcast in them, sometimes there may be a mistake in the promotion to Instagram (advertising stops), what to do first:

  1. Check whether there is on the balance of money (points or other points, which pay for the job).
  2. Disable the task of cheating subscribers, likes, reposts (for Bosslike , Likemania sites ) and check whether it turns out to start them again.
  3. See if the error disappears after the broadcast is disabled.
  4. Go to your profile in Instagram and check if it is blocked.
  5. Try to disconnect and reconnect the page to the service (using login and password).
  6. If you are using multiple pages, then check whether the promotion works on them.

If this does not help, the error is caused by an internal failure, a problem with the service. Try to contact technical support, check the error later.

Conclusion

Now you know what the live broadcast in Instagram, and most importantly - how to launch it. This is a handy tool that will definitely help in the promotion of the profile. But you should not abuse it, do not broadcast more often than once a month (depends on the subject matter of the page, the number of followers) and only in those cases if you really have something to share.

Prepare the plan in advance, figure out what and how to tell subscribers. Be prepared for unexpected comments. Do not delay the broadcast. If the number of spectators decreases, then the time to finish the recording and say goodbye. So you do not have time to get bored and leave a pleasant impression on the profile.





instruction , live broadcast , broadcast

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