Create beautiful posts in Instagram

Create beautiful posts in Instagram


In Instagram people come for a portion of aesthetic pleasure and inspiration. And if you promote your business through this social network, then your mandatory task is to provide them with the necessary content.

The main difference of Instagram from other social networks is that here the emphasis is not on the text component, but on the visual component. But for many SMM-users and marketers filling the account with quality content becomes a problem - what to post? When and how many publications do you need to do to successfully promote your brand?

First you must have an understanding: in Instagram people come not to buy, but to relax. But yes, this is a really powerful sales tool, which, with proper use, will bring you many orders. Remember that it is not enough to put all the goods of the store in your account and wait for customers - that they appear, you need beautiful posts in Instagram.

how to design beautiful posts in an instagram

What and how to post?

The secret is that you need to do not only selling posts with the call "buy". It is important to give the followers useful and interesting, and most importantly, beautiful visual information. That potential customers or buyers had an interest in your account, so that the audience was active and conversion.

Here are a few ideas on how to make an interesting post in Instagram:

  1. Do information posts. It is desirable that they fit thematic or relevant for most of the target audience. If you sell clothes, you can tell about fashion trends, how to combine styles or how to care for a certain type of fabric.
    You can talk about the news of your segment, events and so on.
  2. Actual information. Do not be afraid to illuminate what is now on hearing. Follow the trendy trends of social networks and choose what will be interesting for your subscribers.
  3. Custom content - a photo that shows your customers with your product in hand or photo-feedback from real customers. It forms trust.
  4. Instagram is created so that people can share the moment with each other, take advantage of this opportunity. Sometimes it will be superfluous to wish the subscribers a good morning or a good weekend and publish a photo of a beautiful breakfast or a party, respectively.
  5. Entertaining content. Place humor posts, quotes with beautiful images (trite, but works), mini-surveys or personal comments about life.
  6. You can publish a photo that shows how you do your business. Sometimes the reverse side of the matter promotes sales.
  7. Sometimes it is appropriate to show "your face", that is, to introduce employees.
  8. Another type of selling content. Specify more information about your product than just its name and price. Find a way to show the product creatively.

The main condition is that the content of the account should correspond to the age and interests of your audience and when you see it they should have a desire to put a wish and interest in the products and brand.

Design Features

Do not forget about the design of the post. You need to choose beautiful images and use filters that Instagram offers cordially. Do not leave the field blank - be sure to write the text for each publication. But do not write a lot of text, only in fact and without water.

Also it is necessary to use emoticons, they are liked by all users of social networks. But the post, in which you can not read emoji through each word, you need to observe the balance. And do not forget about hashtags - this is an integral attribute of Instagram. They make your content unique and allow users to navigate within the account. In addition, correctly selected hashtags will help attract new subscribers and even customers.





clearance , posting , tips , photos

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