Creating effective advertising in the Instagram

Instagram is one of the most popular social networks today. With its help, you can sell almost any goods, attract customers in the company, regardless of the specifics of their actions and disseminate the necessary information. Moreover, the social network allows you to cover virtually any population groups and even reach the international level of sales.

Advertising in the social network Instagram, who should she do?

Instagram belongs to the world-famous social network Facebook and advertising in Instagram is also launched through one advertising office located in Facebook. The advertising office provides a wide range of targeting and conversion tracking functions that will make your advertising effective and show it only to those to whom it will be interesting. However, to take advantage of the available functionality, it is necessary to understand the process of creating and managing advertising.

Advertising in Instagram can do:

1. SMM-managers or targetologists, specializing in promotion in social networks.
2. Entrepreneurs of small or medium business.
3. Internet marketers.

Note that Instagram has a very wide audience: from schoolchildren to businessmen, therefore, even such expensive brands as BMW, Lexus or Appel can be advertised in this social network. That is, to advertise in Instagram should everyone who needs conversions, increasing brand awareness and expanding the client base.

Advertising in Instagram: the level of efficiency

If you need to get effective advertising in Instagram, the main task is to target the target audience.

The advertising campaign in Instagram allows you to achieve the following goals:

1. Attraction of traffic to the site.
2. Increase conversions.
3. Increase brand awareness.
4. Lead generation.
5. Increase in sales.
6. Video Views.

The goal is chosen at the first stage of creating an advertising campaign, by the way, it will require a page on Facebook. Advertisers can place in the ad one image, carousel from several video or images, as well as video and a new tool - media canvas.

It should be remembered that Instagram is a social network mainly with images, which means that it is necessary to select quality illustrations for your campaign. Eventually, the ad will be shown in the audience's news line, on which you will target.

If the campaign is correctly configured, the effectiveness of advertising in Instagram can reach 90%.

Advertising in Instagram: obvious and hidden advantages

The advantages of advertising in Instagram can include:

1. Ability to reach any target audience.
2. Low cost of clicking or viewing. The average cost of a click will be 0.07 cents, and for 1000 ads an average advertiser pays $ 2.
3. Ample opportunities: you can choose any purpose of the advertising campaign.
4. Extensive tools for point targeting.
5. A lot of tools for collecting statistics.
6. A variety of options for the format of advertising, each brand will be able to choose the appropriate format, which will help to best describe the company.
7. The ability to advertise any brand and company.
8. The ability to reach other countries.

The functionality of the advertising cabinet allows you to customize ad groups as needed, as well as test different formats and audiences for the best result.

What should I do if advertising does not reach Central Asia?

As already mentioned, the most important thing is to get into the target audience. But when making an advertising campaign, one can not make assumptions, the choice of the audience is always based on preliminary testing.

Let's say you sell cosmetics. It is logical to assume that targeting is necessary for women aged 18 to 45 years (older in Instagram you will not meet) who live in a certain region or country if your brand provides delivery. Create one campaign for this audience to reach new customers, and create another one with an eye toward those who have already visited your site. For this purpose, the site will need to install a conversion tracking pixel.

Test audiences, show different audiences to one audience, show the same ad to different segments of the audience, to identify a more conversion option and use it in the future.

Secrets of effective advertising in Instagram

The main secret of effective advertising in Instagram - it's not even a secret. In the social network come in order to find inspiration in beautiful images. That is, the main thing is the quality of the graphic image used for advertising. The campaign should be as creative as possible, you need to be creative creatively. In addition, the banner should show the features and benefits of your product.

Use attractive banners with company logos that must also be executed in a unified style so that potential customers can associate advertising with your company.

Be creative - you do not need to be a professional photographer to create high-quality images for advertising in Instagram.

Conclusion

To make advertising bring your business the maximum benefit - make it diverse. Thus, it will not bother customers and attract a new audience. Start the ring gallery and tell it the history of your company, and then publish a short video with the benefits of the brand. The main thing for Instagram is a beautiful graphic image and correctly configured targeting.

advertising , secrets , tips