Creating free advertising in the Instagram independently

Indicators in business will not take off without investment. But the funds need to be distributed rationally. Are there ways to minimize them, and ideally - for free to achieve significant results from the virtual world? It is necessary to consider in the context of different conditions.

Why do I need to advertise in Instagram?

Or in general, why do you need any other advertising? Regardless of what you have now answered, the essence boils down to one thing - to sell goods or services and earn money on it. And considerable. Because the Instagram audience numbers only over Russia for more than 22 million people for the current year, and throughout the world - more than 600 million. If you know English besides Russian, then your potential audience will be almost 70% of the total.

What can be advertised in this social network? Here are the tips:

• 90% of the audience is under 35 years old.
• Instagram today dictates fashion, style, make-up and other trends of the beauty industry. Do not believe me? Have you bought glossy magazines for a long time? That's it, the first one practically replaced the second one.
• The most frequently pushed part of the interface is the search engine.

But the virtual world market with clothes and cosmetics is not limited. Actively sold goods for children, for the home, various tools, all kinds of equipment and much more. If your goods are not there yet - soon you can be called a dinosaur. So we allocate an hour for setting up advertising and wait for the fruits on the bank card.

Step-by-step configuration instructions

By type of placement, advertising in Instagram can be of two types: targeted - it is shown in certain countries or cities, as well as in the profile of well-known bloggers. At the end of the article you will learn how to make advertising in Instagram for free in the blogger's profile.

The advertising campaign in Instagram is set up via Facebook, since the company belongs to this corporation since 2012. By the way, this is another weighty argument in favor of Instagram, as the profiles of users are actively synchronized. If you already have a promoted account in the FB, then the same people will provide you with a starting audience. Distance - in one click.

How to create effective advertising?

Speaking about the free creation of advertising, it should be clarified that there is no point in counting on free advertising itself. In the advertising service of social networks, free promotion in large-scale formats is not provided. Advertising posts from your personal account are not prohibited. Also, you can get some share of traffic or increase brand awareness through extremely friendly relationships with other users. But you will agree, this is not serious for a company or an entrepreneur.

If we take into account that promotion through social networks is a new direction of marketing, the nuances of which are not known to professional marketers because of their variability and novelty, it becomes necessary to address narrow specialists in the field of SMM. At the same time SMM also requires knowledge in the field of marketing. This means that ideally it would be good to have both in the state. The independent creation and launch of the campaign is suitable only at the transition and the initial stage.

The algorithm for creating an advertising campaign consists of the following steps:

• Create a page on Facebook. Unlike a typical profile, this format provides a wide range of tools for promoting, creating campaigns, feedback and analyzing results.
• Translate the personal profile in the Instagram to the business account through the options options. It is called "Switch to company profile". Log into the business account via Facebook and go to your page.
• In the drop-down menu in Facebook there is an option "Create advertisement", which opens the entire advertising interface. Here you should select the purpose of creating a campaign. This can be the sale of goods (pre-create a catalog, if not, then the system will offer to start right away), directing traffic to the website, increasing brand awareness, distributing applications, watching videos or inviting to visit certain establishments.
• Depending on the type selected, go to the settings page of the account country, currency and time zone. There are no problems with currency. Facebook accepts all the currencies of the world. Time zone is needed, unless you are going to spin advertising continuously. It should be taken into account that there are specific time intervals when the number of users is the maximum. There is no need to spend money, for example, from 2am to 8am. At this time, the number of users is minimal.
• On the next page, you have to choose more accurate audience settings. Who are your prospective customers? What is the age and gender category?

Here you will meet with the term "placement" - the place of display of advertising. By default, Facebook offers to host all of its services. Since we are interested in the Istagram, in the drop-down menu we select it in all types of devices.

• The item "Budget and schedule". The cost of scrolling most advertising campaigns varies from 1 to 5 dollars. But it happens and more. It depends on the specifics of the audience. Than it already - the more expensive advertising. The daily budget is determined by yourself, based on a minimum of $ 1. Then the start and exit date is set. If necessary, the time during which to turn off.

• The last stage should be prepared in advance. Here the system will ask you to enter the text of the advertisement and the photo of the advertised product. The text can serve as a typical commercial offer. If it is not, compose it in the most compressed and informative form. Do not forget to appeal to emotions. This is achieved through the use of strong verbs and the avoidance of a sad-narrative tone. Yes, and you need to meet the 300 characters.

Useful, the main thing is an extremely effective counter - storytelling. Write a small, but very interesting story about how your product solved the urgent problem of one person.

• The image size must be 1080x1080 pixels. It should be of good quality, without watermarks and text. Considering the passion of the most self-made Instagram-campaigns for using images with the words "share", "limited", "buy now", you have a wonderful chance to excel competently composed and reserved content.
• Facebook accepts Visa, Master Card, PayPal for payment. Do not have any of them - today is already a bad form. The next page independently identifies its names by the card code. After all the fields have been filled out and the funds have been transferred, your campaign will begin to work. View-through coverage statistics will be available in your profile.

Errors in the creation of advertising

Errors are often technical and strategic. Here are some of them:

• A business account is not created, but you are looking for an advertising button in the Instagram.
• There is no right of administrator on the Facebook page. This is true if the page is not created by you. Then the creator must do it.
• Low-quality photo of the advertised goods.
• The text exceeds the character limit.
• If you used a false account to create a page, and his system was blocked.

As a defense against all such troubles, it is recommended to read the rules for creating an advertising campaign on Facebook.

Alternative - promotion services

It is supposed, daring to independently promote your product, you will often turn to search services. Often you will see suggestions from the services of Pamagram , Zengram and Doinsta . The developers claim that the service has created for themselves that they use only "white" methods and guarantee not to drive the page into the ban. Believe it or not? After all, do not risk the page.

Experienced users are advised to try using special services in small doses: do not require a few thousand subscribers a day. If everything goes quietly and there are no warnings from the administration, then proceed.

If you need to increase brand awareness, you may be tempted to immediately wind the liking of the virtual world. In this specialize Bosslike and Likemania . Whether to use them or not depends on the ultimate goals. We must always remember that cheating is not customers, but a simple indicator to ensure the trust of real people. In this sense, the services will help at the initial stage.

Conclusion

Social networks have opened up a shortcut to fame and wealth. This can be seen in the example of successful bloggers. They earn big money on advertising. And, as promised at the beginning, I'll tell you a free way to advertise with well-known bloggers. As they themselves acknowledge behind the scenes, in the world of business, almost all the doors are open to them: they are invited to hotels and given collections in exchange for an advertising post. Having previously learned the blogger's rates, give him equivalent copies of their products.

Own way alone and free of charge can take months and even years of work. But you can not say that it is hopeless. You have to learn all the nuances yourself, try, err and analyze. The virtual world does not differ much from the real world, nothing passes in it without success - sooner or later success will come.

instructions , advertising , services