Drawings in Instagram and features of their holding using hashtag

There are a lot of ways to promote the profile in Instagram, holding contests is one of the most effective. If you organize a rally in your profile, it should be attractive not only for active subscribers, but also for potential fans who will know about it. In this article, let's try to figure out how to draw a rally in the Instagram on a hashtag and how to choose winners.

What is a hashtag?

The essence of such advancement in the social network is the promise of a prize for the fact that users will talk about you on their page. Undoubtedly, not everyone gets a gift, it will be enough to choose one or several winners.

All competitions can be divided into three categories:

• Reposts. All participants place in their profile the required photo and put the tag provided for in the rules of the lottery.
• Creative competition. Contestants make their own photo, drawn up according to the rules of the drawing and add a hashtag.
• A set of like. Users place a decorated post in their profile and try to gain a greater number of likes compared to the rest.

Pros and cons of drawing

Like any other way to promote the profile in a social network, the rally has its advantages and disadvantages. Let us consider them in more detail.

pros	Minuses
the possibility of increasing the number of subscribers; increase the profile visibility in the network; low budget advertising (depending on the prize).	a possible decline in sales (if the main prize of the draw is a product that people already wanted to buy, then people will wait for the end of the lottery); The inadequate organization of the competition can affect the high cost of conducting it.

As you can see, promotion in this way is ambiguous, so you need to calculate everything in advance and organize it correctly.

How to hold?

In order for the contest to bring a good activity to the profile, it is necessary that the rules of the lottery be understood by all users. Let's consider it in more detail:

1. As a photo, we display an image of a prize or a picture that is suitable in meaning (always in good quality);
2. In the photo, indicate the most important information: the contest tag, the dates, your account;
3. Clearly identify the rules of the competition and the actions that need to be performed by the participants (no ambiguous wording and understatement);
4. Design a unique tag for the contest that participants will post in their profiles.

Note! If at the time of the start of the draw you had few subscribers who are reluctant to participate in the contest. You can "disperse" the rally with the help of promotion services ( Pamagram , Zengram , Doinsta ).

Choose winners

Determination of the winner is the most important stage of the rally. That's why everything should be fair and just (in support of this it is better to hold a competition to shoot on video). How to choose a winner by hashtag:

• on the last day, we load the accounts with the corresponding tag into the Exel table;
• Each participant is assigned his own serial number;
• using a random generator (for example, random.org) determine the winners;
  
• contact the lucky on the same day and agree on the transfer of the prize.

Conclusion

Carrying out such forms of promotion is one of the most effective, because every user wants to receive an interesting gift absolutely free of charge. In addition, not all people who were participants of the competition and signed up for an account, after the meeting will immediately unsubscribe from it. This can lead to good activity in the profile and its recognition among such accounts.

competitions , promotion , services