Effective advertising in Instagram Storeys

One of the last functions of Instagram - the ability to create their own ten-second clips or Stories - came to users to taste and quickly was mastered. But the creators of the application do not stop and supplement the Instagram-storis with new and new chips. One such is advertising in instagram stories, now available not only to branded companies, but also to ordinary users. Advertising in Instagram-storis - so far little studied by users of the topic. But very attractive, because we will know today what kind of animal it is, how to tame it and whether it is necessary at all.

What is the essence of advertising in Insta-Storis?

With the launch of stories in Instagram, the number of visitors to the network has increased dramatically - to 150 million a day. Given that a third of the stories are exhibited by branded companies, and more than 70% of users are subscribed to at least one of them, advertising in the stockis becomes a very, very attractive way to increase the recognition, purchasing, profitability of the goods - in a word, to raise everything that brings money.

The essence of advertising launch in the Instagram is simple: by means of such official tools as Marketing API, Power Editor and Ads Manager, first targeting is defined, then coverage is determined, other parameters are measured, and determined when, to whom and how often it is most profitable to show your advertising in history - in full screen mode, note. That is, you are setting up advertising through the office in Facebook, as usual, only a little adapt it for display in Storeis. That's all.

The effectiveness of advertising in stories

So, advertising in stories - is it really so useful and worth it to customize it in your account? Experience is ready to share the testing participants, conducted among the volunteer companies immediately after the launch of the new function. For example, Airbnb was one of the first to launch its 15-minute video in Instagram to tell about new events and events. Result:

• the memorability of the brand has doubled;
• when polling casual users, where it is best to book tours, this company was called more often than others.

What has separately emphasized the director of the company on marketing: investments in such advertising completely pay off itself, as it is possible not just to remind once again about their events and products. There is an opportunity with the help of convenient targeting tools to track coverage and find the best offers for a certain audience of users.

Testing completed successfully, and now the advertisement in Stores in Instagram is available to any company - it remains only to learn how to set it up and run.

Step-by-step startup instruction

The algorithm is as follows:

1. Through the Power Editor or Ads Manager, go to the office on the FB, select "Create a campaign" first, and then set the goal "Coverage".
2. After that, as well as when setting up standard advertising, specify the business account, from which, in fact, the product or service will be advertised.
3. Now choose the target audience - here it is important to accurately determine the parameters of a group of users to whom your advertising is best displayed.
4. After all the parameters are set - age, gender, location, interests, etc., - you need to set the location of the commercial. To the user did not wander for a long time in search of "I do not know exactly what I want," and you did not catch it on other resources, put a tick in the placement just opposite the "Instagram Story", and remove the rest.
5. Then follows also the standard procedure for determining the budget of the advertising campaign and the schedule of the video shows. The most important is yet to come - we need to create an adequate announcement.

In stories you can show an advertising picture or video. FB itself tells you the permissible and optimal file sizes and their resolution. Then in the appropriate box you enter the login and password of the page or the account in the Instagram, optionally you can specify tags. Check it again - and click "place an order".

Conclusion

Probably, you already noticed them yourself and wondered aloud or about yourself - but where is the text? Or a link? Neither of these, you can not post in the Instagram-storis. You only have 15 seconds or one picture to convince 150 million users around the world every day - only with you they can continue to live even better, more interesting and happier, not at all the way it was before. Companies Lace, Nike, General Motors have already succeeded - do not lag behind you.

stories , promotion , advertising