Errors of promotion or as it is not necessary to promote in Instagram
The most common mistake in moving to Instagram is not bad advertising, but the wrong target audience. Or not at all. Have you ever wondered why there are no advertising banners and shields in the desert? That's right, because there's nobody to read them. That's also your most wonderful, colorful, informative post about the best, comfortable and quality handmade booties will not be watched, and even more so to keep and keep, the coach for bodybuilding. If you add a couple of minor flaws to this error, which, in one way or another, happen for every blogger, not only for beginners, then you can promote your account, and you will not be able to get profit soon. How to properly make good photos and advertising in Instagram, start your business and successfully promote it from the first days - below.
Instructions for promoting the post in the Instagram
Rather, it will be an instruction on what not to do in Instagram, that the promotion was successful, what actions are unacceptable, if you are going to start your business account and expect to receive from it an income.
So, the most frequent mistakes of advancement in Instagram through advertising:
- Account closure. That is, your photos and texts can only be viewed by those users to whom you authorized it, or your subscribers. If it's a personal profile, then everything is ok. Well, if a person really wants to make a purchase, he tries to clarify the range, the cost, but you do not allow it? Will he waste time registering, waiting for your response to his request? No, he will go looking for and buying the right product where all the information is available and open - from your competitors. And in the meantime you will shrug your shoulders - but what's the matter, why can not I sell something?
- Lack of information. In particular, about the contact data. It is extremely short-sighted and unprofessional to specify only e-mail, only VibER or Vatsapp. What if this way of communication is not suitable for a person, but there would be another Skype, he would ask a couple of questions, maybe he would make a purchase?
- Links to a site that is not supported in the mobile version. "I can not understand what's wrong," complained one promising owner of the store of fine bracelets "under Pandora." - Looks like a shaft, and purchases - zero! "And the box just opened! Initially, the Instagram was created as a mobile application. And 98.99% of users come to this application from a tablet or smartphone. If on the screen even the biggest device photo and description of your goods look like traces of ant legs - who will buy here?
- Ignoring questions and comments from interested users. And this happens oh, how often. Do you think the questions are too stupid, the posts already have all the necessary information? And negative comments simply are not worth attention, and in general, you are busy with matters more important than communicating with some near and inadequate? You are wrong. If you started your business account in Instagram, then nothing is more important than your subscribers and their statements are no longer for you and can not be.
- Monotonous and too frequent posts. No and no. Content should be diverse. Not just a series of mannequins in hats. And not just a tape of quotes, reviews, product descriptions. It's ugly, boring, boring - and it's flipping at once, without stopping. The same happens if from the change of your posts dazzles on the screen of the smartphone and in the eyes.
And one more is not even a mistake, but the way of thinking rather inherent in all novice bloggers is simple and I can manage myself, why do I need any video lessons and trainings. It's really simple. And you will surely cope. But only with the help of advice from professionals and experienced people - well, why do you waste time on passing other people's mistakes?
How to identify the target audience
You have firmly decided to do business on the Internet, you have your own resource, you are registered in Instagram and would like to use this social network for profit. You also took into account all the errors noted above. But the deal still does not go, despite all the efforts, you do not have likes, there are no sales, your rating does not move from the place and so far the business is at a loss. What is the reason?
Most likely, you try where no one needs it - remember advertising posters in the desert. And you need your target audience. It's simpler, faster and more reliable, if you do not know where to get it and how to define it at all, ask for help in special services. For example, the Zengram service for a very modest, you might say, symbolic fee, will analyze the account statistics and determine the optimal target audience. First of all, this is all subscribers of a competing account. Zengram will help you drag them to your account through likes, comments and good posts - you also offer the product they are already interested in.
Do not know the competitors in person? Not serious, but fixable. With the help of the same application, you can find them by hashtags or by names in the search engine, sort those who do not have an account in the Instagram or are, but it is as dead as yours, and then trust all the services by specifying the type of targeting and necessary tasks.
Zengram is not the only service that will help you understand the target audience and promote your account in Instagram. Similar services are also provided by Pamagram and Doinsta . It is better not to spare money for paid services - they pay off quickly and are guaranteed, but believe colorful promises in a short time and almost unleash your profile is not worth it - it's either a linden or one hundred percent fines and bans.
If your account is completely dead and you do not have any profits, you can try this: remove all filters and make your profile open for everyone, add full contact details, including landlines and mobile phones, skype, other social networks and the address of the store offline. Do not be lazy to remove the same type of photos and texts and take care of other quality content. Also, you can watch and even listen to at least a shortened version of the video tutorial "The Dark Side of Advancement in Instagram" - entertaining and useful.
instructions , mistakes , promotion , advertising
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