Features of company promotion in Instagram

Social networks are excellent venues for all those involved in business, advertising their services on the Internet, creating Internet projects. In this regard, the promotion of the company in social networks is becoming more relevant. In this article you will learn about what strategies are used to effectively promote your brand in social networks, learn about the tactics and marketing tricks used by professionals to successfully promote the business account in the Instagram.

The essence of advancement in the Instagram

Instagram is the most popular social network with the most active audience, 57% of which are ordinary users. The remaining 43% are entrepreneurs and companies that promote their brands, goods and services. How to promote your business to a young company when there are such "mastadonts" like Nike and Starbucks nearby? In fact, everything is not so difficult.

To successfully advance in Insta, you need three things:

• to develop a competent strategy;
• determine the goal that you want to achieve;
• determine the means to achieve the goal.

This concerns how the promotion of user pages, and companies promoting the brand, goods and services in the social network Instagram. Next, consider each point of tactics of successful promotion in more detail.

Why do we need a strategy to promote

Strategy is the basis, the route by which the project should move. If business does not have a development path, chances of getting lost or staying in place are very great, which is equivalent to death for any project. The strategy describes in detail the entire process of achieving the goals at each stage, regardless of location and direction.

The strategy of promotion in social networks provides visibility of actions, as well as answers to questions: "What can we offer our clients?", "What should be done for successful development?", "Steps that our main competitors in this segment do?", How to find the target audience? ".

Consider the analogy of the strategy that almost every one of us uses in everyday life - the shopping list when going to the store. This list shows the main and secondary goals, the budget and the opportunity to purchase goods on special offers of the store. This strategy avoids unforeseen costs, the acquisition of unnecessary goods, distraction from the purpose of shopping.

What to publish to promote the company in Instagram

Instagram is a site "grounded" for the publication and consumption by the user of visual content, which, as is known, is perceived many times faster than other types of information.

If you want to gain popularity (raise brand awareness, promote a business project, etc.) in Instagram, then publish a wide variety of content, not just a photo of your product or service.

In Instagram you can publish:

• photo materials and video product / service reviews;
• images of goods planned for delivery to the market;
• photos of production areas, workshops, office, employees of the enterprise;
• photos with customer reviews;
• photo-reports of advertising campaigns, exhibitions;
• links to resources and a showcase with product images.

In addition, the successful promotion of your company in social networks involves the publication of materials on discounts and promotions. This is what gives subscribers to understand that your company provides unique opportunities for them, not available to other people. Such publications motivate subscribers to regularly look at the page, view images and read descriptions to them.

Variants of interaction in Instagram

In Instagram, as, indeed, in most social networks, there are a lot of opportunities for interaction with users:

• Laiki. The easiest method of attracting the attention of the audience, which is always used in the strategy of promoting an account or business project.
• Falling. This term means "follow the subscriber's posts". After subscribing for updates to a page of a certain user, he receives a notification of your intentions. This is the easiest way to attract his attention to your account.
• Direct message. This action can be used to send a message to a subscriber, for example, with a call to an action.
• A mark of the user on the image (tagging). When you click on a photo, the owner receives a message about this action. Like following, this interaction method draws users' attention to your account.
• Comments on the publication. This strategy perfectly attracts the attention of followers from other accounts.
• Hashtags on images and in description. Using meta tags allows you to attract the target audience. Important! Professionals consider this promotion strategy to be the least effective.
  

There is another technique to attract attention - the mention of the user in their posts. This strategy allows you to "pull up" some of the audience from other accounts. Experts recommend using this "chip" with caution.

Important! Communicate with the subscriber. Over time, your publications will be commented, customers will have various kinds of questions and suggestions. Maintain the discussion and answer all the questions.

Involving Users

All, probably, met with business accounts, which have a huge number of subscribers, but almost no comments on the images. Owners of such profiles often wonder why I have many subscribers and followers, and sales do not grow? The answer is simple, because there are followers, and there is no interesting, "live" site with a loyal audience.

How to engage users in the dialogue, make you wait for your next post, watch your publications?

• Ask questions to subscribers. They can be closed and open. The first type of questions implies a full answer; the second is a short answer, for example, yes or no. This is a great tactic for swinging your subscribers, engaging them in dialogue.
• Post controversial content. An excellent option for involving users in the discussion.
• Ask for advice, opinion of subscribers. This method involves the user in a conversation, gives him a sense of importance and increases the credibility of your business.

This information was useful for existing subscribers. And how to involve new ones?

• Use popular hashtags. Do not put a lot of meta tags on the image!
• Ask the followers themselves to add hashtags for your images in the photo description.
• Think of a new (unique) hashtag and invite subscribers to use it for their photos. Such a trick makes from a meta tag a certain business card, which indicates the person's belonging to "his" audience.
  
• Think of an interesting topic for the content and ask (in the comments) of the followers to mark friends on the photos that correspond (in their opinion) to the topic of the publication. Tegging in action!

Important! Feedback and call-to-action are the basis of business promotion in social networks.

Types of content to promote

Whatever strategies, techniques and techniques are considered, any promotion of its brand in instagram will not be effective without quality, interesting and attention-grabbing content. What information is relevant today on the expanses of social networks?

• Works well in Instagram images that promote a certain lifestyle. This can be the athlete's everyday life, entrepreneur's rest, the way "vegan", etc. As a rule, an inspiring message or an appeal is usually used.
  
• A photo that advertises your product / service, which is most relevant at this time for your target audience. For example, you sell goods for children. On the eve of the New Year, you can put quality photos of the carnival costume with a call to click on the link in the profile, to go to the showcase with a similar product.
• Image with a quote (preferably loud, motivational). This will give your followers a subliminal message to post such a photo.

Important! If you want all the photos you put in the Instagram to look organic and connected, then stick to one style. According to professionals, a person who decided to become your subscriber does not perceive a single photo; he decides how interesting it will be in the future.

Helpful Tips

Today, all the strategies described above to promote the company in social networks are successfully used by marketing companies and agencies, among which the services of Pamagram , Zengram , Doinsta are particularly trusted by our compatriots. In addition to mass-media and mass-fowling, the company's data for promotion launch targeted ads and publications in top-level bloggers' accounts, etc., methods of effective promotion. What advice can be given to a newcomer for effective (and independent) promotion of his company in Instagram?

Everyone knows that basically the Instagram platform is designed for photographic materials. Nevertheless, do not forget about video content, which can also be spread on your page. Observe the posting schedule; photos can be spread almost around the clock. The best time, providing the most active views from 16 to 20 hours. With the laying out of video content, everything is different; the optimal time is considered to be between 20-00 and until the morning.

Many successful companies in Instagram, publish the work of their subscribers. About once a month, they dedicate one of the posts to one of their followers. Illuminate on a page with a million subscribers, means to be able to get hundreds of thousands of likes, and tens of thousands of followers to your account.

Conclusion

This article describes the most common strategies, techniques and recommendations of professionals to promote the company in social networks. However, the effectiveness of promotion depends on many factors, which can only be calculated with a detailed marketing study of a specific company and market segment. The most unbeatable option that really works when promoting business in Instagram is to study the actions of your more successful competitors: what hashtags they use, how, with what frequency and what they post. Create similar but unique content, use a similar promotion strategy and get a popular business account in Instagram.

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