Features of working in Instagram with Facebook

For convenient management of social networks, many users connect the pages of Instagram and Facebook. It is very convenient for those who control rather large profiles with high activity of subscribers. If you constantly monitor your accounts on social networks, you can miss many important things that directly affect business and life. In this article, we'll try to figure out what benefits you can get from this and how to set up simultaneous account management.

How to make a binding?

There is an easy way how to become an administrator on Facebook for Instagram, consider it in more detail:

Create business accounts on Facebook and Instagram.
We go in the settings of Facebook.
Choose the section "Applications", among which you need to find the Instagram.
Click on the menu to "Edit" and specify "Available to all".
Go to the Instagram and select the "Settings of publication" Facebook.
We enter, but do not save login and password from the account.
You will receive a message about posting "likes" on the FB, it should be rejected.
Click on the "Facebook" field to display the menu.
Choose "Publish to" - "Chronicle (default)."
Press "OK" when there is a system message "Instagram wants to manage your pages".

Note! The System Instagram error with permissions on Facebook that the Instagram does not see the Facebook page may occur if the email address does not match in the accounts, because, basically, the binding is done using this information.

Another option for binding is through Instagram itself. You can do this as follows:

open the profile menu in Instagram;
select the "Settings" section;
click on the "Linked accounts" - "Facebook";
enter the identification data for the entrance to the FB;
confirm the use of data in the social network.

Only linking accounts allows you to manage profiles efficiently and quickly, so you only need to integrate profiles once and then have more time for other more important activities.

What is it for?

The administrator of profiles in social networks should take care that the content is of interest to subscribers. This takes a lot of time and effort. However, with account binding, you can get the following benefits:

the ability to quickly restore access to one account through another;
placement of advertising for the company or personal profile;
correspondent (one publication is placed in several social networks).

To set up the linkage of accounts, it is worthwhile if there are pages with a large audience that require the constant presence of managers who manage them.

How to advertise?

Now let's talk a little about how to advertise Instagram via Facebook. After both accounts are linked, you need to use a resource that allows you to promote services, products and personal profiles through advertising. One of these is Ads Manager. Consider how to advertise products and services with it:

We open the manager and indicate the purpose of the advertising campaign.
We fix the name of the advertisement, which is planned to be held.
Select the criteria for the user group of interest in the "Audiences" section.
In the "Budget and schedule" section, you can set a limit on the funds needed for advertising, as well as manage the time and frequency of publications.
In the "Format" section, configure the layout of the publication.
We add an image, description and other components of the advertisement: geolocation, emoji, links and hashtags (if necessary).
Click on the button "Place an order".

In this resource there are requirements for publications, which means that thanks to such advertising, you can edit the content placed in the profile.

Note! You can use the promotion services for Instagram for a greater effect: Pamagram , Zengram , Doinsta . With their help, it is possible to increase the number of subscribers, wind the likes and comments and thereby increase the profile position among others.

Advertisements must be made in accordance with the following requirements:

The description should be concise and correspond to the picture;
the image must be of high quality;
If necessary, references are given in small numbers;
For recognizability and views, hashtags are added (no more than 10).

If the advertising campaign is properly conducted, the sales volume may increase, as well as the number of subscribers to the account.

Change Status

Now let's talk about how to change the status in Instagram via Facebook. The category defines the functionality that will be available for the user of a particular account. In order to change it, you need to do the following:

Go to your Facebook account and select the "Information" section from the menu.
Click on the "Edit" button.
Choose a new category.
Save the changes.

Note! The category can be changed unlimited number of times and at any time. If you do not find a status that is fully suitable for the profile, you need to select the most appropriate one.

Access to Instagram via Facebook

The time is approaching when your target audience is more active than usual. You want to use this and tell them important news. Enter the data to enter the Instagram, but nothing happens. Again and again you try, and then give up and realize that you are clearly introducing something wrong. In order not to waste time, you can access it in one of the easiest ways. We'll look at how to restore Instagram via Facebook:

We go to the Instagram application.
Click on the button "Sign in via Facebook".
Next, we indicate that we forgot the password.
Enter the data for authorization in the FB.
You will receive a message in which there will be a link.
We pass by the link and complete the entrance to the Instagram.

Note! It is also possible to log in to FB using data from the Insta-account.

Expand your audience

Binding accounts is also useful because you can add subscribers from one profile to another. How to find a person in Instagram through Facebook?

We go to the settings of the Instagram profile.
In the "For Subscriptions" section, select "Friends on the FB".
Click "Subscribe" next to the users that interest you.

When entering profiles, you can always see the added users and import them into another social network, which will save a lot of time for attracting subscribers.

Changing contact information

Now let's try to figure out how to change information about the company in Instagram. Through Facebook it does not work, it's better to change the data in the profile:

go to the settings and select the "Edit profile" option;
in the "Company Information" section you can specify the actual data: phone number, e-mail address, and the actual address of the organization.
save the changes.

For organizations that are engaged in brand development, it is very important to specify only up-to-date information, since it is phones and addresses that allow you to interact with customers.

Promote your account

Promoting Instagram through Facebook is possible even in the very profile of the first social network. The main condition here is the presence of a business account and the administrator's position in the FB, otherwise an error will occur.

We perform the following actions:

We go in profile and choose the publication, which should be promoted.
Under the image there will be a button "Promote", on which it is necessary to press.
Enter the parameters: budget, coverage, audience, duration.
Confirm the promotion by clicking on the appropriate button.

Note! It makes no sense to spend money on promoting uninteresting publications, so it is very important to monitor the content posted in the profile.

Conclusion

As you can see, linking accounts provides a wide range of options: access to the page, changing contact information, conducting an advertising campaign and promoting individual publications. It's worth spending a little time on integrating profiles to manage them quickly. Constantly monitor statistics and stimulate the activity of subscribers is impossible, you need to deal with other things, so for administrators of large accounts, the most convenient is to link them together.

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