Hashtags in Instagram and their importance in promoting

Hashtags in Instagram and their importance in promoting


Have you ever noticed how the accounts of popular users in the Instagram are designed? If you go into their profile, you can be surprised how harmonious everything is: good photo and video quality, live broadcasts, meaningful stories and, of course, well-written descriptions for each publication. These components in the aggregate are interesting for users of the network content. In this article we will try to understand what a hashtag is in Instagram, and what it is used by the owners of profiles.

What is a hashtag?

Imagine a library, but not as usual, but the one where books are dumped together. If you only need one of them, then it will be too difficult to find it. But if the librarian places these books on separate shelves (economy, politics, fantasy), then in a few minutes he will give you what is needed.

What is a hashtag in the instagram for promotion

This example completely describes the scheme of hashtags in Instagram: with the help of the entered tag, the Instagram search will give you all the publications that are suitable for the query.

This means that the hashtags in the Instagrams are used to order a large amount of information contained in the social network. Now that we have figured out what it is, let's try to find out what they need users for.

Why use them?

Using tags is no less effective way to attract subscribers than the wrapping services that some users use ( Pamagram , Zengram , Doinsta ).

There are several versions for which you need hashtags in Instagram:

  1. A good way to sort (according to the supplied hashtag, all suitable publications from profiles of different users are selected);
  2. Creation of thematic categories (hashtags are used by bloggers and famous personalities in order to make the page more recognizable and facilitate the search for their publications for users);
  3. Holding of drawings and competitions (subscribers need to create a new record in the profile and put the corresponding tag in the description, among them the organizers will play the prize, using special programs);
  4. Attraction of new subscribers (users who find in the general search of Instagram publications by tags usually like them or comment on them.) If these entries are creative, people can become interested in the profile and subscribe to it).

How to put hashtags in Instagram?

Now we'll figure out how to use tags with a mobile device and a computer. First of all, I would like to note that the process is absolutely analogous. In order to put this label, you just need to put the # sign before the desired word. For example, # summer, # friends.

What is a hashtag in instagram and how to put them

Owners of popular accounts do not just use the tag. It is affixed to them according to the following rules:

  • is compiled in English and Russian;
  • It is written without spaces and using uppercase and lowercase letters;
  • is indicated in any part of the typed description;
  • if you change at least one letter in the tag, it will be different (for example, # travel and # travel);
  • each tag tagged must match the content in the profile;
  • it should be most popular and frequency.

Note! To ensure that your descriptions for publications do not consist only of tags, the developers put restrictions on their use in Instagram. You can use them not more than thirty from one record.

What can help to understand?

In order not to waste time on the question of how to use them, you can install special applications that almost everyone will do for you. Let's consider the main ones.

  1. TagsDock - a service that allows to solve the problem of manually typing each tag. It is enough to select a category and specify several generated options.
  2. RuTagsForLikes. Allows you to select popular Russian labels and specify them in your profile. It is used to promote the account and increase the activity in it.
  3. MyTager - allows you to compile chains of hashtags from those that are most popular among users of the social network.

What is a hashtag in instagram and what to choose

If you use similar applications, you probably noticed that they save time to select hashtags in Instagram. Some of them are free, and in some there is a grace period of use.

How to get high on hashtags?

Owners of accounts that have already used tags know that this process is very exciting and creative, but "sculpting" from the profile under each post does not stop at all. All tags are divided into several categories, depending on the frequency of their use:

  • the most used (high-frequency) - more than 100 000 publications;
  • Frequently used (mid-frequency) - more than 50 000 publications;
  • low-frequency - up to 50 000 publications.

Depending on the scale of your account, select the appropriate tag type.

The strategy of getting to the top in this way looks like this:

  1. Choose the tag that we will use to exit to the top;
  2. Analyze the top at the moment: the number of likes and the time when the post is published;
  3. Determine the time at which your audience is most active (using statistics in Instagrams or services for analyzing user activity, such as Popsters).

Popular tags

Among the 30 labels that you can indicate under the post, a few should be the most popular. Examples of these hashtags you can find in the search for Instagram, as well as with the help of special applications, discussed above.

Among the Russian tags that are popular, you can identify the following:

# Instagram # Instagramanet # Instagram # Instagram__Russian # Insta # Instalat # I # smile # SELFI # beauty # super # day # night # nature # friends # friendship # likes # photo # picture # Russia # love # love # love # girls # moscow # life # lifebeautiful # sky

If you watch tags in English, then the most common ones are:

#love #instagood #me #tbt #cute #follow #followme #photooftheday #happy #beautiful #selfie #picoftheday # like4like #instagramanet #instatag #smile #friends #fun #fashion #summer #instadaily #igers #instalike #swag #amazing #tflers # follow4follow #likeforlike #bestoftheday.

Conclusion

Using hashtags implies your desire to make the profile more famous. At the same time in their profiles they put famous companies, stars, bloggers, brands. Anyone who wisely used this function, free of charge and quickly enough to unwind their profile. The main thing is to understand in detail what is a hashtag and what you can influence using them.





promotion , tips , hashtags

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