How to name and draw a profile in Instagram?

I remember the program, more precisely, the subtle instructive moment in it. Sitting in the studio is a bright girl and talks about how difficult it is to arrange a personal life. The audience is tuned in the best traditions of modernity: it's all to blame herself, they say, it's not enough to have a pleasant appearance, you also need brains to boot. And then the presenter suggests the heroine to think a little and remember all his achievements in 25 years of life. This is what she says: choreography from the age of 5, graduation from the school with a gold medal, a presidential scholarship at the university, then a red diploma, 3 foreign languages ​​in perfection, volunteering, independent projects and a lot of hobbies with real achievements. Here, the audience applauded with whistles.

Conclusion: people appreciate the regalia. Learn to show and tell about them wherever it is appropriate.

In social networks, this step is very much recommended. Why? When people see each other in real life, they have a chance to somehow "feel" the energy of another person, to receive non-verbal information from his kind and draw certain conclusions. And in social networks there is no such possibility. About you will know exactly how much you are not too lazy to formalize your account. So, what is the name of the account in Instagram so that you can find an audience for yourself?

Basic Rules for Designing a Profile

"As a ship you will call it - so it will drown." Upgrading this proverb to modern realities would sound like this: how the page is called, so it will collect subscribers.

To begin with, it should be clarified that in any social network there are types of accounts. We call them simple user and commercial. The former are used for self-expression, for communication and dating, for boredom or for being in a trend. Of greater interest are commercial accounts. They can be created for various marketing reasons: to increase brand awareness, to increase sales, to promote single events and campaigns, or for everything together. For them, there are a number of requirements and recommendations for registration.

Ideas for the name - what to guide

For private profiles, it is enough to specify the name, family name and occupation. But if you are not averse to finding additional customers using an account, such as beauty specialists or self-development coaches, then indicate all your regalia: from profile education, courses and to the well-known satisfied customers that you serve.

For each type of account, there are only three points of the evaluation criteria on which your profile should respond:

1. Who you are?
2. What do you do?
3. What are you ready to give to subscribers: high-quality content, regular good mood or buns of your business.

If the new user finds clear answers to these questions, he will subscribe to you. When choosing a name (nickname), remember that search engines will search for it and give it out. To increase its popularity, it is desirable to choose an easy and memorable name. If account security is important, then in the settings, select the private profile.

The business account covers broader issues. Making a profile for business, in a capacious and concise manner, answer the following questions:

• your name or company name;
• location - city, country;
• Who are you by profession?
• what achievements are there?
• What should subscribers expect of you?
• way of communication: phone number, website address or other.

Complexity and, at the same time, convenience is that the number of symbols allocated is limited. This factor forces the user to include fantasy and select the most important information and design it as much as possible. Do not forget about the relevance of the title to the contents of the page. If the page is called "HELL", then on the page there should be photos with salads, running girls and useful recipes.

An important role is played by the profile photo. All that except yourself, causes distrust among users and makes you pass by. So do not be lazy to make a successful profile photo.

And if the company, then whose photograph to put? Some companies prefer to use their logo. But it makes sense, if your brand is well known and recognizable by the logo. If there is still time, you can hire a model or a medium-sized star and a photographer to photograph them with your product or somehow in conjunction with your company. For them, this is common, for you - a solid budget, but with a guarantee of payback.

It is proved, although it was obvious that when the user only registers in the social network, first of all he searches for the accounts of his relatives and ex-ones. And then all this quickly annoys him and he begins to look for celebrities and spend whole evenings watching their photos.

There is another way - the use of special promotion services. In the Russian-speaking segment, such services as Doinsta , Pamagram and Zengram are known . The system of work is arranged in such a way that the customer receives in a short time a completely untwisted and popular account where any further advertising campaign will bring the expected effect.

If you need a specific type of service, for example, likes or comments, then contact Bosslike and Likemania services .

Can I change my account name in Insta?

Unlike other social networks, Instagram is very loyal to the change of name. You can change the name of an infinite number and almost any name. But consider the advisability of this approach: your friends can get confused, do not recognize you and start unsubscribing to get rid of bots.

Conclusion

Creation, maintenance and promotion of an account is a new direction in marketing, called SMM. It is difficult to fit in one article. Therefore, the basic points are considered here. SMM can be entrusted to specialists or lead by yourself. In the second case, one should be prepared for a long and monotonous work, which requires a creative approach. But there is an advantage - the accumulation of experience. Once you have learned how to draw the attention of the virtual public, you can continue to apply the knowledge gained in the promotion of any other business and get good results.

account , profile , tips