How to promote the Instagram: 4 ways and 14 details

Gradually the era ends, when the word advertising was understood as a video on television. The generation of the 90s still remembers the famous pearls about tomatoes, Mercedes Bens and Aiva technique. For sure, many people envied the opportunities of these companies: after all, showing a video about your products is an unthinkable luxury. Hardly anyone would have believed, if they then said that after some 15-20 years everyone can declare themselves without buying the air time on the federal television channel. Today this is about the common thing: spin up your account and use all the opportunities of cyberspace in favor of your business. It remains only to know how to do this and how long it will take.

Dependence of method on goals

Today, wanting an untwisted account in Instagram is as natural as wanting a healthy body and a beautiful figure. What will it give? Let's remember the statistics, which says that almost 80% of the audience is female users under 35 years old. Recently, another little-known source shared a curious observation: all Instagram users can additionally be divided into three groups:

• Stars. Cinema, music, sports, fashion and everything else. They are here mainly to maintain the image and in the business do not mind working on tens of thousands of dollars for one post;
• Bloggers are people who lead their account with a creative approach and effort. To attract subscribers, they shoot videos, travel, compose reviews and conduct various experiments. Earn in proportion to the number of subscribers.
• Lecture hall. These are typical users. If some of them, who are not yet 25 - are here mainly for self-expression and communication, and those older than this age are increasingly using the application to view products and services in their city.

The latter category actively attracts the attention of the business sector. Today, no store of children's clothes or women's clothes can not present their sales figures without conversion from social networks. This is the most powerful argument in favor of why your business should start a profile in the Instagram and promote it.

Business can be promoted in two ways: to increase recognition and to increase sales. If in the first case the main purpose of promotion is statistical indicators, in the second case - their conversion. Determining your own final goals is fundamentally important, since the choice of the promotion method depends on it.

Promoting Instagram - how does it work?

Visually, your company profile can be presented as an online storefront. At the first stages, the location of your store will resemble a forgotten village - visitors are so rare in it. If you make efforts and purposefully promote it, the fans will increase. Chips will be listed at the end of the material.

When the number of subscribers reaches a certain point, for example, 1 million people, then the effectiveness of each publication can be compared with the effectiveness of a video on a federal channel. Now you can sell not only your brands with one publication, but also publish commercial publications, getting very substantial sums for it.

But there is one fundamental nuance: the quantity is secondary, the quality is primary. That is, the content of your audience.

The difference between unwrapping and wrapping

When an entrepreneur sets himself the goal of conquering virtual space and converting each profile into his client, the first thing he thinks of is to hire a specialist and entrust him with this business. But for a beginner entrepreneur this is not always affordable. Therefore, he comes to the conclusion that it is better to do this "uncomplicated business" himself, at leisure. That's when everyone begins to ask the search engines about how to untwist the Instagram.

And the search engine will issue ready-made solutions in the form of special wrapping services. Should I resort to their services? If you need a wrap-up - that is, the effect of creating the popularity of a product or company, then artificial wrapping will make the task much easier. If your goal is to collect potential buyers in order to turn them into real ones, it is better to "collect" each subscriber with blood and sweat. Then we will talk about how to start it right.

Today, services such as Bosslike and Likemania are actively used to wrap up the number of subscribers. If you need a comprehensive promotion, then in this plan succeeded Pamagram , Zengram and Doinsta . What is their secret? What can they do that others can not? These and other questions should be asked their creators on their website. At the same time, one should ask, what measures will they take against the moderation of the system? This event is held constantly. And suddenly the increased popularity never remains outside their field of vision.

Ways to promote the Instagram

Methods of SMM-promotion are great. But the fundamental factors are always common. Regardless of whether you entrust this business to a specialist or you yourself will be engaged, henceforth and always the profile will require attention. Once you have collected subscribers, you can also lose them quickly if you drop the profile. Therefore be ready always to allocate money to the expert or to work personally. But before that you need to determine your path to cyberslave. There are several of them. Consider below.

Free promotion

Free for someone willing to work only own person. Therefore, let's call this item "free and independent promotion". In terms of reliability is free, that is, natural promotion is the most optimal option. True, this requires a lot of time and creative search. You need to fight day after day for the attention of the audience, publishing interesting for them. At the same time, we must not forget that there are restrictions on the number of actions. For example, for an hour you can subscribe for no more than 150 people.

Recently, there is a limit on the number of subscribers. In the total amount they should not exceed the number of 7,500 people. So, registration is already there. Before us is an empty profile. What should I look for? Here are tips for promoting at an early stage:

1. Fill in the profile: come up with a beautiful and relevant title for the page.
2. It is necessary to take into account the peculiarities of the avatar in Instagram: it is round and very small. The photo should be relevant to the content and very good quality. Do not spare money for professional rendering or photography.
3. Fill out the account description. In 150 characters you need to place a capacious and meaningful UTS - a unique product offer.
4. If you have your own site, then at the end of the active link to it, set the UTM-label - identifier. This will help to track traffic from Instagram.
5. Photos of the goods. They should be done by you. Develop a single style for photos. Advertising acts through images. Create images where the key factor is your product. In the photo do not put the inscription. It distracts attention and looks boring. For text use the field to describe.
6. Want to stand out - shock content will help. But act cautiously. Before you do something non-standard, always briefly go through the user policy of Instagram.
7. When publishing photos, do not forget about geolocation. Many users search for products by geographical parameters. Although since 2016, users can not view maps in other people's profiles, but geotags for photos work. Clicking on it helps you view all the photos in this place. Do not ignore this functionality.
8. Video materials open wide horizons to attract the attention of the audience. If previously the length of the clips was limited to 15 seconds, now they can last up to 1 minute. A boring video with dim lighting and a squeaky sound should be left in the archive, in Insta load bright and dynamic shots.
9. Come up with an idea for live streaming.
10. Make beautiful animations using Photoshop or other applications.
11. Study the system of hashtag and apply them in practice. Statistics on popular tags can be found on the Websta service.
12. Bind the accounts in the Instagram with your Facebook profile. Here you will set up targeted ads.
13. Visit the site of the official marketing partner Instagram - AiTarget. It will give you access to the Marketing API with a wide range of functions.
14. Meet Facebook Auto Splitting. With its help, you can automatically create several adsets, test advertising and automate splitting.

Even with such an impressive number of tools, be prepared to work on your business account every day for several months or even years.

For money

Paid resources have in the arsenal of special programs that help raise your account indicators so as not to cause suspicion of the moderators. There are paid and free resources. In addition, the customer himself can choose the promotion tool. This function is offered by Pamagram. Also, the service will help increase the number of likes, comments and live subscribers.

Zengram gives you a free test period, during which you can see the results of their work. What to expect? An increase in likes and the number of subscribers. But the service does not filter the audience.

Using the Doinsta service, the number of subscribers will increase by several thousand per month. The service can automatically subscribe and unsubscribe from other accounts.

Also you can order a certain kind of actions for your account. This type of work is realized on the freelance exchanges. It is enough to register on one of them and make a detailed technical assignment with a link to the profile.

Freelancers and companies

Ideally, any business should have its own marketing department ready to swing it across all channels. But they all start from scratch once, counting on their own strength. If at the first stage you can independently manage the management of accounts, then with the growth of financial freedom it is advisable to hire a specialist, and to devote more time to expanding and growing your business.

The average option for the cost of labor between a staff specialist and a free self is freelancers. They should be sought on online exchanges. More advanced have their own sites and rank in the top of the search engines. Portfolio allows you to assess the quality of work. For the price category, the choice is also wide. Simply negotiate, discuss the conditions, transfer part of the amount and quietly do their own business. I think you are an entrepreneur, you know all the advantages of outsourcing business processes.

other methods

Do so that you do not have to rack your brains in search of methods for promotion of the profile. Produce or import into your region a unique, demanded product. Start advertising on all traditional advertising channels with the name of your page. Let intrigued users themselves look for your profile, subscribe and awake at night with your updates.

Look for creative personalities in your environment and give them your page. For services, count on the product. Deal mutually beneficial: you saved money and time, a person will receive a useful thing and valuable experience.

Create a resonance. Example from Facebook

In one of the CIS countries there is a large holding company. Whether from boredom, or experiment, the holding decided to release its own drink. The appearance and design of the bottles is completely identical with the super popular beverage of the world scale. Still while at a stage of manufacture the information has leaked from manufacture and has reached other public person. The public person decided to express his indignation with the publication in the FB: they say, the idea is crazy, there is no creativity, the design is plagiarized, but inside it is not known what will happen!

The audience shared on two shores: those who do not mind trying this drink, and those who are very cynical. The publication was noticed by the top manager of the holding and offered the author a bet: let everyone want to taste the drink, compare and tell what is better - the original or local copy. If there are more votes in favor of the original beverage, the company will pay the author of the post 1 million rubles. If there are more votes in favor of a new drink, then no one owes anything to anyone. The audience was 100% involved. The outposts grew in seconds. At the initiative of the bidders, a special page was created where users can register for a tasting on the day of the release of the drink. For the evening they were about 20 000. By the way, the drink has not yet gone on sale, but the whole country is waiting for it. So take the example of J

Tips, subtleties and secrets of professional promotion

Traditional methods of promotion are still working. But it is necessary to take into account that social networks change their rules quite often. There are new tools for promotion. But several factors will be in demand at all times. A couple of them:

• Learn English. Innovations in the field of IT are born in the English-speaking world. They reach the Russian-speaking audience only after someone translates them and publishes them. This time can take from months to several years. If you yourself will master the language, then reading the advanced resources of the bourgeois segment, you will always be a couple of steps ahead of colleagues in the shop.
• Generate the creative. Develop this quality in yourself or type a command. Unique entertainment materials, in which your product is thinly woven, will be popular on the web off-line from you.

Business promotion in the network is complex and systemic. It can not be hoped that once recruited audience will remain for years. After recruiting subscribers, no less painstaking work begins - to keep their attention. This is a separate topic.

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