Instructions for promoting the post in the Instagram

Instagram has long ceased to be just a social network. This application is actively used to promote various commercial offers. Promotion of posts is the most important task for obtaining the ultimate benefit. On the other hand, profiles with popular posts attract more advertisers, which also allows you to make a profit. In this article we will talk about how to promote posts in the top in the social network Instagram for money, how to do it with the greatest effect and with the least cost.

Promotion of post in Instagram: step-by-step instruction

First of all, before you post a post in the TOP, you must go into the business profile mode. If the page works as a normal personal account, you will not be able to use the social network functionality to promote posts. To do this, you need to go to the profile settings and select the "business account".

After you have transferred your page to a new status, you should create an advertising post or select an already created one. Carefully refer not only to the image, but also to the description. The first line should indicate the most important information about your offer. It is also recommended that you specify any call to action that motivates a potential client to use your services.

If you decide to edit the description, remember that you can send the post for promotion after this only after fifteen to thirty minutes. Otherwise, the post will be sent with the old (before the edition) description.

After you complete your advertising post, you can start promoting it. To do this, click on the "Promote" button, which is under the post.

This button may be inactive for the following reasons:

• you are not the administrator of the page to which the profile is attached in the Instagram;
• the image for the advertising post does not meet the requirements of the social network:
  1. Permissible resolution for square images from 600 × 600 to 1936 × 1936 pixels;
  2. Permissible resolution for rectangular images in landscape orientation from 600 × 315 to 1936 × 1936 pixels;
  3. Permissible resolution for rectangular images in portrait orientation from 600 × 750 to 1936 × 1936 pixels;
• The text of the description of advertising exceeds the established limit in 300 symbols;
• The account on Facebook, which is synchronized with the page in Instagram, is blocked.

After clicking on the "Promote" button, you will need to fill in the special fields created for communication with you. These buttons should call potential customers to action. Here you can specify the address of your site or phone number for communication. If you specify a link to your web page, then every person who clicks on a special button under the publication will automatically be transferred to it. In turn, if you specify your phone number, then when you click on the button, the call will be made.

You must also specify the text of the button itself. There can be indicated anything. If you tied a button to a website, you can write "Go to our site" if the mobile phone is "Call us!". However, these examples are very conditional and in practice everything is limited only by your imagination.

The next thing to do in order to raise your publication in the top is to indicate the target audience. This step is very important, because it directly affects the effectiveness of your advertising campaign. Instagram allows you to automatically generate a portrait of the target audience, and this mechanism is well-established in the social network. However, it's best to set all the settings yourself. You need to specify:

• places: region / regions where your target audience lives;
• interests: here the subject is indicated, the one closest to your proposal;
• age: the age of the people who are the target audience;
• sex: you can specify that sex is not important, and then the advertising post will be shown to all people, regardless of their gender.
  

Finally, the last thing that needs to be done is to establish the budget of the advertising company to promote the post to the top. You must also specify its duration.

How does promotion work in Instagram?

Before you promote the post in Instagram, you need to understand how the advertising campaign works in this social network. The principle of its operation is simple enough and consists in a contextual approach. Based on the specified data about the target audience, the social network displays your advertisement to those users who fit the description. Thus, a fairly high percentage of "transitions" for advertisements is provided.

How effective is advertising for publications?

The effectiveness of advertising quite seriously depends on how accurately the target audience is chosen. If the product is advertised among users who are not interested in it, the end result will be minimal. On the contrary, if you raise advertising posts among a previously interested audience, then the effectiveness will be quite high.

How to budget for the promotion of publications

The size of the budget is limited only by your financial capabilities and needs. It is recommended at the beginning to establish a small budget in order to understand and evaluate the work of the advertising campaign. After that, you, if necessary, can make adjustments to your campaign and increase your budget. All money is automatically evenly distributed over the entire user-defined period for displaying advertisements. This fact needs to be known before budget planning.

Conclusion

The mechanism for promoting posts in Instagram is very simple and requires only strict implementation of a certain algorithm. However, you need to plan the budget correctly and determine the target audience of your campaign.

instruction , post , promotion