Methods for setting up Instagram advertising

What kind of advertising to choose, why to connect a business profile, how to create an ad in the application, the main types of advertisements, how to launch advertising in Instagram.

Varieties of effective advertising in the Instagram

Several years ago, the use of advertising or paid PR in Instagram was perceived as a game against the rules. To date, this is already one of the main tools of each instager, which wants to get a ten thousandth audience. In this article you will find basic information and tips on how to set up advertising in Instagram through Instagram.

To begin with, we have compiled a list of the main types of Instagram advertising:

1. Stories-post appeared in 2017 and is rapidly gaining popularity. It is enough to place a picture for a day, so that thousands of users will know about it. The key to success of posting is the correct selection of a photo that will intrigue and attract subscribers.
2. Mini-videos with a duration of up to 30 seconds are ordered by representatives of brands or shops, so that the advertiser shares his impression of the offered product. Barter - the common rate of payment for video PR. The effectiveness of advertising in Instagram depends on the charisma and popularity of the advertiser.
3. Drawing prizes - the owner of the account orders a post in which a famous instager tells about a contest with prizes, that is, encourages the audience to take part. The disadvantage of this option: additional spending on gifts to winners, but the account will receive full of likes, comments and subscriptions.
4. Instagram-polls offer a post with a description of your profile, which is quite effectively take into account their popularity and the number of subscribers. Advertising in such accounts can be profile, which narrows the circle of potential customers of advertising.
5. Targeted - official advertising, for which you must select a photo from your profile. Refuse signatures and other text, so that Instagram does not reduce the relevance of the proposed account. The frequency of ranking the post depends on the originality of the picture.
6. The exchange as a system consists of advertisers and advertising platforms, that is, everything is clearly distributed, which helps to promote your account without difficulty. For this year, several new exchanges have appeared, so the choice in this matter is great. Strong side of exchanges is a guarantee that everything will be done according to the rules of the service.

The above methods of advertising are relevant for 2017. But Instagram regularly presents updates, so watch out for PR news to use resources with maximum efficiency.

How can I customize my advertising in Instagram?

All users have two options for creating ads: Ads Manager and Power Editor. Let's look at the instructions that will help you quickly make the adjustment of advertising in Instagram.

Three steps to start PR in Instagram via Ads Manager:

1. Register in Faceebook, add Instagram with the help of the section "Advertising in Instagram", enter your login and password and complete the procedure by pressing the "Confirm" button.
2. Download the tools for creating advertisements and select the goal that allows the display of advertising in Instagram and click "Continue". Enter the necessary information: targeting, registration, budget and the schedule of displays.
3. In the "Preview advertising" section, check the box next to "Instagram" to activate the advertisement.

Three steps to download advertising in the Instagram via Power Editor:

1. In the "Manage advertisement" section, select the column "Create advertisement", specify the details of the new campaign, and then confirm your actions with the "Create" button.
2. Fill in each box about advertising and specify the information that will help the system choose the best option for you.
3. After you have checked the entered data, you can save the settings, that is, click "Check Changes".

Adding advertising to the Instagram, do not forget about the types of placement: the tape on Facebook, the right column on Facebook, Instagram, Audience Network, instant articles, and inserting into the video. It is these parameters that serve as an auxiliary element in the display of advertising in Instagram.

3 useful benefits of a business profile in the Instagram:

• administrators and profile editors receive equal rights, which simplifies the process of promotion of the account;
• statistics about subscribers, posts and other profile parameters appear;
• in the contact information you can share the phone number and e-mail.

Create an advertising campaign for Instagram

You can create an advertising campaign in the Power Editor. To do this, indicate the desired goal, which will be performed by:

• click on the site;
• install a mobile application;
• view the video.

After selecting a goal, set budget and expense information. Data can be specified on a daily basis or on a specific date. Do not forget to write down the details in the "Tools" section about the audience: location, interests, behavior, age and languages. Then choose from the list offered the desired method of payment: debit, credit card, coupon for advertising or PayPal.

For each advertisement, Facebook puts forward three main requirements for posts:

1. Desired photo size: 1080 × 1080 pixels.
2. The picture format is 1 by 1.
3. The photo must contain up to 20% of the text.

Add a conversion pixel to control incoming information about the results of advertising in the Instagram. You have the opportunity to choose the actions that you will be notified about:

• registration of orders;
• check in;
• potential clients;
• basic page views;
• add to cart.

Create tags for the custom campaign to refine the Power Editor search. Decide on the campaign selection, and then click on the Ticket icon. There is a list of tags in the database, but if necessary, you can add a personal tag. In the future, the search for a given tag is performed using the combination "Filters" and "Company Tag."

5 types of ads that are available for promoting Instagram

The first three methods are for the tape: a ring gallery, one image or video, a slide show:

• The annular gallery consists of 2-10 pictures or video, as well as a description of the post. For all cards, the general conditions: upload a photo, write a title, prescribe a URL for the destination.
  
• One image with a signature up to 300 characters, but we recommend not to cross the threshold of 125 characters, so that the remaining characters do not turn into ellipses. Add a link to the site to drive traffic. Also, you can post GIF-images or photos with subtitles.
• A slide show consists of 10 photos that are accompanied by music. You can create a slide show of the most popular photos, this technique increases the effectiveness of advertising in Instagram.

The other two types are used to promote the account in Stories:

• video format - you need to specify the purpose of "Coverage" in the Placement and click "Stories";
• Photo-format with the same parameters as the above method.

If not one of the suggested options does not suit you, then you can connect the announcement through the application. The essence of this method is the ability to promote already published posts.

Near each image there is a button "Create an announcement". After clicking it, specify the task of the announcement: go to your website or call / visit the company. Then fill out the budget and duration settings for advertising in Instagram. After the user customized the ads, he is given a preliminary version of the advertisement, which he will publish.

The main drawback of promoting the Instagram via the application is the lack of the ability to view the advertising post on a PC or mobile site. In other words, the ad is active only in the Instagram application on the Android or iOS platform. Thus, the effectiveness of advertising decreases, so most Instagrammers choose offers from Facebook.

Launching advertising in Instagram: the task and the peculiarity of the process

When the profile is configured, the parameters are specified and the advertisement is paid, then you can proceed to the last stage - the launch of advertising. There is one tip that is universal and will help you find your niche in promoting your account: experiment and try new forms and variations of PR or advertising. Apply each method and analyze how it fits for your subscribers, whether it helped to achieve the desired result and whether it is worth the money.

Do not forget about the design of photos, give up long signatures that may remain unread. Also, take the time to compare your account with the activities of competitors in order to find a middle ground that will help you take a leading position.

In advertising, time management is important, so regularly conduct ad scheduling, clearly identify tasks for the month and year. The purpose of PR is determined by your wishes:

• to visit the site, select a method from the Power Editor or the application, because they have built-in this function;
• for any kind of mass suits any option, but the main thing is to offer potential subscribers the actual and original material that can cause the desire to put a kid;
• for targeting subscribers / audiences, it's best to choose a ring gallery or slide show, because such methods consist of several images that attract subscribers who are looking for beautiful profiles;
• commenting and discussion is present on the pages of accounts that publish thematic posts or talk about current issues. The most effective methods: Sroties-posting or the publication of pictures with a description of up to 125 characters.

Systematize the work done in social. The network will help the table from Facebook Ads Manager. Sort tabular data to compare results by different criteria: delivery, engagement, performance, click performance, or offline conversion. Each campaign or group can be studied separately in a detailed format. Such analysis is provided both for advertising from Facebook and from the Instagram application.

We went through all the stages of creating an advertising company for Instagram, identified 4 common goals, which target the customers of advertising, and also considered the advantages and disadvantages of promotional offers. All Instagramers want to find the way that will help you to acquire not only a thousands of audience, but also grateful. Advertising in Instagram is a creative craft that requires desire, experience and regularity.

instruction , advertising