Official advertising in Instagram: how to place and which business will suit

Since September 30, 2015, you can advertise not only on Facebook, but also in Instagram. This social network is one of the most visited and its popularity is approaching Facebook. Advertising in Instagram allows you to reach people who will be interested in your company, attract new customers and increase the number of sales.

How to create an advertisement?

Create advertising in the Instagram can be through the advertising office Facebook, for this exactly the same tools are used. The difference is only in the placement - the place where ads are displayed.

1. Select "Create campaign" in your personal account.
2. Choose the purpose of the advertising campaign, it can be traffic, conversions, collection of leads, coverage, brand awareness and involvement.
3. Next, select the target audience, budget and placement. By default, Facebook offers automatic placement, but to show ads only in Instagram, you need to select one location - the Instagram news line.
4. Then everything is as usual: select the image according to the requirements of the social network, its size should be 1080x1080 pixels, make up the text, place the link and click "ready".

However, to place advertising in Instagram, you must have a profile in this social network. Only if it is available, official advertising in the Instagram will be allowed to show your target audience.

You will need to add the Instagram account to your Bussines Managar or link it to your Facebook page. This can be done in advance, or directly in the advertising office when creating a campaign. To do this, in the "Instagram Account" section, select "Add account" and follow the instructions.

When you create an advertisement on the left, you will see how it will look and be able to make corrections so that the campaign is not only conversion, but also attractive.

Please note that it is possible to advertise sites or companies without an account in Instagram, but in this case the advertisement will be signed by the Facebook page name and will not have a link to go to the community on Facebook. In addition, you will not be able to respond to comments or questions about advertising, so this option is not too convenient.

Answering the question how much advertising costs in Instagram, we can say that its cost is the same as on Facebook. You can choose to pay for impressions (per 1000 impressions), or per click. The average cost of 1000 impressions is 2.5 dollars, and the cost of a click is 10-20 cents. This is an inexpensive and effective method not only to attract traffic to the site, popularize the brand.

How to make advertising effective?

Remember about the features of the social network Instagram, here the emphasis is on aesthetics, that is, the image should be attractive. In this social network, you can select several ad formats:

1. Picture.
2. Video.
   
3. A ring gallery of several images or photos and videos. The maximum permissible number of components is 10.

The official advertising in Instagram has 3 target actions: to watch the video, go to the site or download the application. Directly increase the number of subscribers to your account will not work.

For official advertising to bring the necessary results and be effective, the announcement must be understandable, capacious and beautiful. It is important to be able to reflect all the benefits of your brand in a small ad and with the help of an image.

Tip: if you are advertising an online store, clothes or cosmetics, services or sell animals, use the ring gallery to show more of your products and benefits.

Advertising in Instagram stories

Stories in the social network Instagram appeared in the fall of 2016 and immediately gained immense popularity. First among users, and then as an advertising tool. This is a powerful tool that allows you to convey important and up-to-date information to a wide audience, notify subscribers about discounts, draw attention to the brand or just start communicating with subscribers of the company.

Such advertising works only for not all purposes, but only:

1. Coverage.
2. Video Views.
3. Traffic to the site.
4. Conversions.
5. Application settings.

You can run it in Ads Manager or Power Editor. Select the "Placements" Instagram and click "Stories". Next, create an advertisement in the same way as a regular announcement for a news feed. In history, you can publish a slideshow, a video in 15 seconds or one photo. You can not add text to advertising in history, so you can place the necessary text data on the image itself. It is clear that in this case the text should be small, highlight only the key points.

For such advertising, you can use the same targeting and remarketing settings as for Instagram news advertising.

Conclusion

The Instagram social network is a universal channel where virtually any audience is located. This network is especially good for sales of cosmetics, clothes, beauty salon services, since the network format allows you to show all your services beautifully and attractively.

In Instagram, you can sell any goods - from polypropylene pipes to elite cars. But in the first case it will be more difficult and it is better to pay attention to other channels of promotion.

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