Paid posts in Instagram as a method of advertising

Having created your own business and started its distribution in Instagram, many are interested in the question: how much money can go into advertising? The most effective is, of course, the distribution of their proposals to the audience of famous people with a multimillion-dollar army of subscribers.

Why do you need paid posts?

Such social networks, as VKontakte or Facebook, provide a good natural growth of subscribers. Here the phrase "the more podpisoty, the more podpisoty" works. That is, users make reposts (if the content is of high quality), send posts to friends, and in every way contribute to the development of your business. And in networks such as Instagram and Telegram everything is much more difficult - in the first case, to make a repost and no one will be sharing without an excuse, the Telegram is still more complicated.

Therefore, the need for advertising in these social networks is much higher. Without it, users simply do not know about your beautiful products, be it acne or Vain Cream (the word Vine went from the name of the application "Vine" - means a movie up to 6 seconds long).

Paid advertising in thematic profiles / public relations

The most effective, of course, will be advertising in profiles with a similar theme. Agree, if a group of dog lovers give an advertising post with fishing articles, the exhaust will be zero.
Therefore, you need to constantly be aware of what there are large public posts and pages dedicated to your field of activity. And personally my preference is just such an advertisement, and not the one that will be described in the next paragraph. But this is a matter of taste, of course, both there and there are advantages.

Advertising and its cost in TOP Insta-communities

If your content and products can be of interest to the youth or the audience of a specific blogger, a very large influx of subscribers will be if the post is posted on the star page. Multimillion-dollar celebrity subscribers will provide an account for thousands of new followers. But there are several nuances here:

1. "Drowsiness" of the account. If the user often puts out advertising posts, his subscribers get tired of this and just spill them without even reading. Therefore, the percentage of advertising posts should be low. For example, using AdvanceTS, we can see that Xenia Borodina has 3% of advertising posts, and Instagram Russia has 18.
2. "Unprincipled" page. The fact that the user does not care what to advertise, too, does not have a particularly good effect on how subscribers perceive advertising. For example, Danila Transverse always "filters" promotional offers and chooses only those that are interesting to him.
3. An interesting way of presentation. Here I will continue about Transverse. Every advertisement from him is played so that it's just interesting to read-watch-listen. And such advertising will be received on hurray, subscribers and clients necessarily will go to you. And here it is worth remembering about the rallies of various expensive things celebrities. For example, not long ago the same Buzova played IPhone 7 with her autograph among subscribers. Let's look at it from the inside out. First, the sponsors are folding for the prize. Secondly, they pay for an advertising post to a star, be it Buzova or Cords. And it will cost twice as expensive as usual. And, of course, there must be a condition in it - a subscription to the pages of sponsors. Usually, even if people then unsubscribe, the lion's share of subscribers remains. Well, point four - play the prize and make happy one of the subscribers.

What affects the price?

The cost of a post in Instagram differs depending on the following: the number of subscribers, the coverage (the number of unique views), the involvement (the level of activity of subscribers on the page), the popularity of the account holder, the quality of your product and the degree of stellar illness of the person from whom you buy advertising. To say exactly how much advertising costs, we can only say with these factors.

Where to watch prices?

Often the owners of TOP Accounts leave their contacts and the cost of advertising on their pages, so that the price of problems is not to be found. There are also various exchanges where advertising offers are placed. For example, Dealway and Instach.

When will the advertising pay off?

The answer to this question directly depends on which account you choose - from the coverage and involvement of users, from the size of the audience and the price of your products. But the key is after all the demand for your product by users.

Conclusion

Summing up, we can conclude that paid posts allow not only to advertise their account, but to expand their target audience. The cost of such advertising depends on the popularity of the account, where it is planned to place an advertising post. Remember, the effectiveness of such marketing will be higher if you order posts in accounts close to the subject of the advertising product.

post , promotion , advertising , price