Payment for advertising in Instagram

The popularity of the site for the publication and exchange of photos Instagram is growing exponentially. Previously, to create an advertising campaign could only be "guerrilla methods", namely to agree with a popular blogger about posting his advertising post in his account. Since 2016, in Staat became a tagged advertisement, which, as it should, requires certain financial investments. Especially frightening, for most newcomers, is not the process of creating an advertising campaign and not the choice of the target audience, but, strangely enough, the process of paying for advertising services. In this publication we will consider in detail how to pay for advertising in Instagram, find out how this happens, answer the questions, who, when and for what pays.

How much does advertising cost in Instagram?

Today, in Instagram there are two types of advertising:

1. Targeted, directly from the mobile application Instagram or through the Tools Facebook (advertising manager and Power Editor).
2. Order a post in popular accounts.

So, how much is advertising from a popular blogger and what are the risks associated with this campaign? One-time publication in the profile of 100 to 300 thousand subscribers will cost at least 10 thousand hard earned rubles. If the followers from 500 thousand to 1 million, the average price tag varies at around 30-50 thousand rubles per post. Further on increasing: you want to place a post in the account with several millions of "admirers", prepare to fork out a couple of hundred thousand rubles. It should be understood that the cost of promotion for the popular Instagram blogger depends not only on the number of subscribers. The calculation takes the fame of this person, his own opinion on the cost of services, the coverage and involvement of users, the specifics of the advertised product, etc.

The cost of targeted advertising, run directly from the Instagram application, starts from 20 rubles. The price of the campaign depends on the coverage of the target audience, the type of publication, place of residence, etc. In any case, you will not spend more than the established budget. You can see the approximate cost directly in the audience targeting settings.

When you start advertising in the Instagram via Facebook (in Ads Manager), you set a budget, which depends on the schedule of the show, the action, the coverage of the target audience.

Experts recommend: for maximum coverage, set a budget that Facebook recommends. For maximum efficiency, use the option to pay for clicks, not for impressions of an advertising publication.

Ways to pay for advertising in Instagram

Consider the method of paying for advertising in the Adsgram created by the Ads Manager Social Network Facebook. So, the ad is created, the targeting is configured, you can move to its placement.

After clicking the "Place an order" button, you will see a window with the form of the payment method.

You can pay for an advertising campaign:

• by Visa or Master Card;
• through the Pay Pal system, the account of which must be linked to the facebook profile;
• by transferring from the electronic wallet Qiwi to the social balance. network.

Most of the "advanced" advertisers, most often uses the Pay Pal system. It's not that they do not trust other methods, just to not have to drive the card number again.

Instructions on how to pay official advertising in the Instagram

Next, consider how to pay for the Instagram-advertising card, through Pay Pal, using Qiwi purse.

Bank card

• Select the option in the billing menu and payment methods;
• fill in the fields.

Clicking the "Next" button gives the command to debit funds (for a prepaid account) or 1 cu, (for a postpaid profile).

Through the Pay Pal payment system

It should be understood that this system is not designed to store money. A debit (credit) card is attached to the account in Pay Pal. Launching an advertising campaign, Facebook invoices Pay Pal, after which the funds are debited directly from the card. It looks like this:

• enter the tab for adding a payment method or click on the button for placing an order;
• select Pay Pal;
• fill in the fields of your registration data from Pay Pal and click "Login".

These steps will allow you to tie the payment system to Facebook and use it later as the main way to pay into Facebook.

Via Qiwi Wallet

To replenish the account of an advertising (prepaid) account, you need:

• enter the payment settings;
• press the button "Top up account";
• select "Qiwi Wallet".

After clicking the "Next" button in the corresponding fields of the opened window, you need to enter the amount to replenish the balance and click the "Check payment" button.

In the new tab, click the "Pay" button, and then enter the phone number that is the ID of the electronic wallet in this payment system. Clicking the "continue" button will send you to the page to complete the payment process.

When to pay

As already mentioned above, all official advertising in Instagram passes through Facebook, which offers the user two options for advertising accounts that differ in the way they write-off:

1. Automatic (postpay).
2. Manual (prepayment).

In the first variant, advertising is shown on credit. To pay, you need to tie a card or Pay Pal account to Facebook. Write-off of funds occurs at the end of the month.

In case of launching an advertising message from a prepaid account, before starting it is necessary to put funds on the social balance. network. Money will be charged directly for services on the day they are provided.

• If you choose a payment method, a Bank card or Pay Pal will create an advertising account, where withdrawals will be made automatically. This is as simple and convenient for the advertiser as possible. This choice does not allow the use of Qiwi purse. In the settings, the billing threshold or the end date of the ad campaign will be displayed (which will eventually come faster).

• When choosing Qiwi Wallet, you will have a pre-paid account registered, the payment for services in which will be made manually. Although you pay immediately, but soc. The network will not be able to withdraw more money than you transferred to its balance.

This choice does not leave the user with the option of paying by card or Pay Pal. The settings for this type of account will reflect the amount spent on advertising.

Conclusion

In this publication, we examined how to properly pay for advertising in the social network Instagram. Apparently, the difference between buying advertisements from popular bloggers and promoting through official Facebook tools is quite significant. In the first case, you need a one-time investment. In addition, the advertiser pays not only for "renting" the account, but also for the text of the publication itself, which almost every blogger makes independently. With the help of Facebook tools, you do not need to pay to create an advertising post and its placement. Payment is for the action: click, transfer, etc.

instructions , Buying , advertising