Principles of promoting an online store in the Instagram

Promotion of the online store in the Instagram, today becomes an increasingly urgent problem among users who use this site as a showcase of their main Internet resource. The reason for this is visual content, the publication of which is "sharpened" the platform. The specificity of the promotion of a business account in Instagram requires compliance with certain rules, the application of techniques and strategies that will allow you to achieve an increase in sales in the shortest possible time. About the rules, techniques and methods that will allow you to promote your store in Instagram, and will be discussed in this publication.

How can you unwind in the Instagram?

As already mentioned above, there are many ways that you can promote the online store in the Instagram. All (or most) of the promotion can be done independently, and you can give in the hands of professionals. It should be understood that for effective promotion of business, that in the first, that in the second variant of the development of events, you have to spend a certain amount of bank notes. True, with self-promotion, this amount will be significantly lower than when contacting a marketing company.

Ways of self-marketing online store

Before promoting online trading in Instagram, you should conduct marketing activities aimed at checking the efficiency of the online store, the willingness and SEO-optimization of content, creating a positive image of the resource.

Some conditions must be observed:

1. The store must function: pages and photos of the goods must be displayed correctly; reference mass provides transitions; the feedback form works.
2. To photos of goods, unique descriptions with key phrases for the work of search bots should be ready.
3. A sufficient number of external links have been purchased (posted), which lead to pages of your store from other resources.
4. Launched online store advertising on profile forums and social networks.

Next, consider the basic techniques that will promote your online store in the Instagram.

Methods of independent promotion of the store in Instagram

In principle, the independent promotion of the classic online store in the social network Instagram is not distinguished by actions from the promotion of the business account:

1. Definition of the target audience.
2. Drawing up a promotion strategy.
3. Preparation and publication of content.
4. Attraction of subscribers.
5. Analysis of the account and (if necessary) making corrections to the originally developed promotion strategy.

For any Instagram store in Insta there is a rule: the more subscribers, the more sales. Further, all the techniques of independent promotion should be associated with attracting new ones and retaining old subscribers, outputting content to the top by search queries. To attract subscribers, the following applies:

• mass-tracking and mass-massing method;
• Use hashtav and geolocation on the photo and in the description to them;
• active communication with subscribers and followers;
• active commenting on the content on the promoted accounts;
• mutual advertising and advertising campaigns, including in other social networks;
• organization of competitions among subscribers.

With a competent approach, all of the above techniques will attract the attention of subscribers, and therefore increase the number of sales. The most important role in promoting a new online store in social networks is the quality of content. Next, we will consider what the text of posts should be for publication in the Instagram.

Text for the Instagram Post

It should be understood that the text under the photo of your store is an improvised frame for a picture that not only carries a semantic load, but also pushes the user to action.

The basic rules for writing and publishing posts to effectively promote the online store in the Instagram independently are as follows:

• the text should be brief, informative and literate;
• Specificity Instagram requires sincerity posts;
• the post should motivate.

Promoting your content will greatly help if the text of the post uses hashtags with the brand or product shown in the photo. In addition, a fair amount of attention of users of Instagram will attract a post with some humor. The main thing in this - do not overdo it.

We place the photo correctly

Promotion of an online store in Instagram is the correct submission of photos of the goods. Basic rules: photos must be original, memorable, unique and qualitative. At first, experts on promotion recommend that you involve a professional photographer in creating a storefront with the products of your store. Next, we suggest you read some of the recommendations for creating and posting content from professionals.

1. Take a photo of the goods from unusual angles.
2. Use only unique images of goods.
3. Make your photos colorful, use photo editors, photoshop.
4. In addition to the goods, publish images with employees of your company (store, warehouse, etc.).

Tip: Do not neglect the placement in the Instagram of short videos that advertise your product, show it only from the best side.

We use hashtags

In Insta, the search and delivery of content is carried out using hashtag. On each photo and in the description to it necessarily there should be tags, which should include:

• the name of the product and the promoted brand;
• common (unique, developed by you) # hashtag, which reflects the essence of your store.

Tip: Experts do not recommend using several high-frequency key phrases as a hashtag on the photo. It is better if it is a # low-frequency key, necessary for issuing in the search for a specific request.

Using additional tools

As additional tools that are used by professionals in promoting the online store, you can use the game component. For example, organize quizzes and competitions about knowledge of product features; the publication of a photo-book for users to identify the promoted product; with the mandatory determination (and encouragement) of the winner. Besides:

• the method of "better commentary to the photo" works perfectly;
• organization of contests for the best slogan for the product.

Tip: To engage users in the dialogue, enter a vote and always award the winner of the contest.

Analytics, business account and advertising

The main component of any promotion is the analyst, which is available in the business account Instagram. Using the "Statistics" button, the following data will be available to you:

• publications that caused the greatest interest among users;
• Impressions
• audience coverage;
• Involvement of users in your publications;
• transition to the link in the profile;
• data on your subscribers and the time of their greatest activity.

The analytic button is easy to find: after switching to the business account, a statistic icon appears next to the options option.

In the business profile, there was another great opportunity for promotion - official targeted advertising. You can promote a separate post (goods), and you can create an advertising campaign through Power Editor in Facebook.

Important! To advertise in the Instagram you will need to register a page on the Facebook social network.

Attraction of subscribers: black or white cheat

As noted above, the promotion of the online store in the Instagram (and, consequently, the increase in sales) is directly proportional to the number of subscribers, and the lion's share of the work on promotion is attracting subscribers.

Today, experts identify three types of methods that increase the number of subscribers and followers of your account: white, gray and black (banned). White methods include:

• Advertising in the untwisted accounts and official advertising in the Instagram through facebook.
• Mutual PR. A reciprocal is when two users of the Instagram advertise each other's goods / services. As a rule, such advertising is done free of charge on the basis of an oral contract.
• Participation in events, organization of competitions.
• Content comments of popular bloggers.
• Rallies with the encouragement of winners among subscribers.

"Gray" methods of promotion involve the use of mass subscriptions to user accounts (mass-mass) and mass-mailing (mass-borne), in the hope of mutual husks and subscriptions. Today, there is a lot of software that does this work for you. It should be understood that in Instagram there is a limit on the number of likes and subscriptions. In case of excess, your account can get into the "ban".

Important! The use of third-party software for mass-mass and mass-massing is prohibited by user agreement. Use of these programs can only be carried out at your own peril and risk.

Naked Wrapping

This method of cheating subscribers is referred to as "black". What is it? Everything is simple, instead of attracting a useful target audience, the entrepreneur buys subscribers (offers). Offers are people who subscribe to a page for money. They are completely useless, as potential buyers. They are not interested in the products and activities of your online store. Offs are used solely to increase the importance of your account.

The number of subscribers can increase due to the use of bots. A bot is a fake account that is created directly for subscriptions and creating a "visual effect". Bots are regularly removed by the Instagram administration, so do not be surprised if after some time after such a cheating the number of your subscribers will drop dramatically.

Important! The use of these methods is prohibited and leads to account suspension

Natural attraction of the audience

For the natural attraction of the target audience (it is useful for promoting the online store and increasing sales) the following methods are successfully applied:

• Targeted advertising, including in other social networks;
• links to the store, pages with the goods or profile in Instagram, on thematic forums, message boards, media, etc.

You should not avoid the use of SMM services for integrated promotion in Instagram, among which the most trusted among our compatriots are: Pamagram , Zengram , Doinsta .

Summing up

Today there are a lot of methods, methods and recommendations for promoting an online store in social networks, but the main and most effective is the creation of high-quality content that will be of interest to users. If you choose this way, you should be prepared for a long and daily work, which will certainly succeed in the form of increased sales and brand awareness.

online store , promotion , services