Promotion of goods in the Instagram

Instagram is one of the most promising platforms for promoting goods and doing business. His audience is much more active than other social networks, which demonstrates high involvement, interacting with each other, and with profiles of brands, popular bloggers and stars. Today we will tell you how to promote the goods in the Instagram and optimize the company profile for this.

What goods to sell in Instagram?

Theoretically, you can promote in Instagram any publications (which do not violate the rules of the social network, advertising activities). But due to the peculiarities of the platform and the "habitable" audience there, the sales of some products can greatly increase. This is due to the high level of user involvement.

The most popular are:

1. Beauty services. This is an ideal place to promote business from this field. Women's hairdresser, barbershop, false nails and just trade in cosmetics. Simultaneously, you can make publications with an appeal to ask you for help, post pictures of happy customers, your work (for example, hair).
2. Tattoo parlors. Despite the fact that his services can be attributed to the previous paragraph, we decided to single out them in a separate category. Here you can publish sketches and ready-made works, share with regular and potential customers new information about your work. In addition, on social networks such pages are often subscribed to by those who are simply interested in this sphere.
3. Own products. There is no place better than promoting things handmade. It can be paintings, fakes, clothes, souvenirs, etc. Here you can upload a photo of each individual product, add a description to it. Additionally, do not forget to share with the subscribers reports "in the process," where you can demonstrate things that you are just starting to do (patterns, sketches, photos of the master at work).
4. Clothing, accessories for phones, another "trifle". This can be handmade or shop-made products. It is important that the photos are of high quality. Do not forget to add links to the product by clicking on which the consumer immediately gets on the page for ordering.

You can sell any of your goods on the Internet, it is important that it can be beautifully demonstrated in the photo. Therefore, everything depends on the presentation and your imagination. Particularly popular are things for girls (clothes, bags, cosmetics). they are the main audience of Instagram.

Optimize your profile

The profile of the company on which you are going to advertise products will be visible not only to ordinary users, but also to search engines. For example, if you decide to "google" Coca-Cola, then on the first page you will see a list of all public pages of the brand (profiles in social networks, the official website). This is due to the fact that they are optimized.

How to correctly draw a page in Instagram:

1. Think of a nickname. Ideally, this should be the name of the company. If it is too long, use an abbreviation or a short version. It should be easy to remember, be recognizable (for example, use words that reflect the essence of the business). Before you finally install it, check that it finds the search engine for this query. In the future, this will help to avoid any misunderstandings from your customers.
2. Set the profile image. If the logo is not yet available, use a photo that best reflects the essence of the profile. This can be an image that you use in other social networks (ideally they should be the same everywhere). If you are just starting promotion, then install a photo of the product or use a picture on which the name of the company will be written. You can always replace it.
3. Add a description of the company. The text should not be too much. It is not necessary to indicate here the history of the brand. It is enough one or two sentences, which will say that you are engaged in the sale of some products. Do not be afraid to add a little humor, the description should not be "dry" talking with the audience in their language. But make an amendment to the sphere in which you work.
4. Specify other contact details, according to which the customer will be able to contact the representative of the company. This can be an email address, an official website, a phone or other pages in social networks. Remember that on the Instagram profile in the future can come not only those who are subscribed to it, but also potential customers from the search engine (who do not have a profile in Instagram).
5. Do not forget to change the privacy settings. Make the profile available to everyone, comments should be public. So, you can quickly get feedback, positive and negative feedback (but do not delete them). How to react to the negative, we'll talk about later.

After that, the page is ready to go. If you created a new page, then most likely it has the status of "personal". To make a company profile out of it and access the promotion through the Instagram, go to the settings and find the appropriate line.

Next, you will be asked to provide additional information about the company, link the official page from an open Facebook community (you must have administrator rights). So, you can promote individual publications (photos, videos).

How to unroll the profile?

To promote your Instagram profile on social networks, it's enough to follow the general tips that will help promote your account and its products.

There are several ways to do this:

1. Through official advertising means Instagram "promotion of publications." To do this, the "company profile" must be connected in the settings. After that you will be able to choose the advertising audience to which the publication or profile will be displayed, sites in social networks (certain communities or in the tape).
2. Use the services of already promoted profiles, bloggers. You can do this directly (by contacting the administrator) or through the advertising exchange. It's important that the content of your profile is interesting to their audience.
3. Be friends with other profiles, do a "repost for a rep", but only with those profiles, the theme of which suits you.
4. Ask for help with special services for promotion and integrated promotion ( Pamagram , Zengram , Doinsta and others). Through them, you can quickly increase the number of subscribers, views, labels "I like".
5. Other online sites that advertise interesting Instagram (and not only) pages. They can post a separate product or link to a profile.

To achieve a more effective result, try to use several ways to promote the profile and do not get hung up on one thing. Even if, analyzing the statistics, they do not seem the best.

How to promote goods and increase sales?

To always be aware of the latest changes in social networks (which directly affect the ways of promotion), be sure to subscribe to the official Instagram-accounts for doing business. Make sure the profile is optimized and ready to go.

Advice for the promotion of goods:

1. The main feature of Instagram is that every post is a photograph. When a user comes to him, he sees only the image, without descriptions. Turn the account into a storefront so that when you go into the company profile, you want to buy things. This will help to promote not only the products, but the entire profile.
2. Publish only high-quality pictures. On them there should be nothing superfluous, only the goods. Preferably, on a monophonic background. If possible, then make collages (from different angles). But so that the product can be carefully considered.
3. Add the current description (with a short link to the store page) and hashtags. If you work with the Russian market, then the tags should be without the Latin alphabet. Otherwise, get a "blurry" target audience.
4. Do not forget to post photos "in the process of work", "behind the scenes". For example, as a master does a tattoo next to a happy customer, a photo from a warehouse. Sometimes publish humorous images, but they should directly relate to your business, demonstrate the promoted product.
5. To encourage subscribers, support them with feedback, respond to comments. Encourage them to dialogue. For example, post images with a suggestion to share an opinion.

Do not forget to keep the statistics of the page, evaluate the effectiveness of publications. This will help to better understand which moves are best used, and which ones should be discarded.

Conclusion

Promotion of goods on the Internet is not such a difficult task if you approach it in a comprehensive manner. Remember, the main thing that you should orient in Instagram is the quality of the images. Still, this is the peculiarity of the social network. There is no need to add long descriptions. Sometimes it is superfluous even a reference to the product itself.

Use the Instagram profile as a kind of showcase where you can showcase your products, but at the same time show something special. If subscribers know that you are publishing something unique here, you will be more willing to subscribe and follow the page.

sales , promotion , product