Public in Instagram: a contrived function or another way to use social networks?

Initially, Instagram was positioned as a non-standard social network, where you can share photos and videos with friends and subscribers. However very soon it has outgrown this "narrow" format, having opened new opportunities for training, dialogue, earnings and advancement.

Yes, the golden time had already come to a standstill, when it was possible to break into the Instagram with a cool idea with ease, and in a month to collect several thousand subscribers. The audience in the social network is now spoiled by a wide range of pages for every taste, but this does not mean that the public page can no longer be made a source of income or the main branding tool.

Today we will answer all important questions:

1. What is a public in Instagram?
2. How to create a public page?
3. What are the popular public?
4. What is this - the public exchange, and what is it for?

What is a public in Instagram?

Public in the Instagram is essentially no different from the same public pages in Vkontakte or Facebook. These are the profiles that regularly publish records on their specialization: recipes, advice, life, beautiful photos and so on as planned by administrators.

On their promotion (the average figure varies between 20 - 50 thousand subscribers at the start of the advertising campaign) will have to spend about 50 thousand rubles. This is if we are talking about the beginning of promotion from almost zero.

If you already have several pages with a decent audience, it will all be at times cheaper.

Do not be afraid of such a large cost of promotion, it very quickly pays off advertising on the profile, because popular public pages are not only sites for useful and interesting content, but also advertising platforms that are actively used for monetization. Already after reaching the mark of 10 thousand subscribers, the first advertising offers come from other media personalities, shops and the same public who want to get new followers.

The cost of advertising on your resource will depend directly on the number of views, likes and subscribers, so the budget for the initial promotion is definitely worth it. There are several tricks that administrators resort to. Namely, they buy subscribers (bots), thereby inflating the price tag for their services. We do not advise you to use this method, since it practically does not affect the statistics of users' reactions to publications, so expect high conversion on the partner pages is not worth it. This will significantly reduce the effectiveness of promotional offers, and the demand for promotion through your site will drop significantly.

The legal and effective way is the public exchange of Instables where you can, how to sell your services, and buy them from more popular public pages. But we will talk about it later.

Step-by-step instruction on creating a public in the Instagram

Surely you came to this page with a fresh and interesting idea, which you want to share with millions of other users. There is good news - it's easy enough, even for a beginner unfamiliar with the social network functionality:

1. Public in Instagram is a business profile, and in order to enter this mode, you must first create a regular account. Simply register on the social network and follow the instructions.
2. After the normal profile was successfully created, go into it and tap the gear icon to go to Settings.
3. Find the "Switch to Business Profile" item and select it.
   
4. Next you need to choose a Facebook page that will be linked to the public.
5. If necessary, sign in to Facebook, and confirm your actions.
   

   Please note that for account binding, both profiles (both on Facebook and Instagram) must be publicly available.

6. Go to the "Configure Business Profile" tab, enter the required information (account category, contacts and other). Make sure that everything is filled in correctly, and tap "Done".

Top public in Instagram

In the Top of Public Instagram in Russia there are pages for every taste. The most popular is the company's corporate page Instagram in Russian, where users share their stories from life. After it follows a string of different popular media personalities, from which we will select those who collected the largest audience:

• Olga Buzova - leading, actress, designer and singer - is a controversial personality, who, nevertheless, skillfully concentrates on herself;
• profile of Timati and his brainchild "Black Star", where hits, clips, schedules of performances and news from the life of musicians of the label are regularly published;
• Ksenia Borodina is another leading and one of the most famous mothers in Russia;
• Paul Wola is a permanent resident of the Comedy Club and a successful stand-up comedian.

Interesting posts in the Instagram

We will not list all the popular posts in Instagram (only the most popular ones will take at least 200 lines of the rating), but we will tell about the most interesting of them:

1. Two public pages @ptencoff and @uz_video, which daily publish funny and interesting videos from the entire network. The audience of each of them is several million active users.
2. Official official of the famous Formula 1 @ f1. Often publishes news from the world of racing sports, which has earned such a huge base of fans.
   
3. Nastya Ivleeva @_agentgirl_ is the most famous girl-vener of Russia, a fitness model and just a beauty, and recently also the leading TV show "Eagle and Reshka".

Stock exchange in Instagram

It should be noted right away that in order to attract the public, the pages should be filled with interesting, useful or ridiculous content, ground for a certain audience. Do not try to cover all segments at once: and lovers of yoga, and admirers of computer games, and young mothers. This approach is doomed to failure in advance. Choose a vector of development, and follow it, and in the promotion will help the Stock Exchange Instagram - a place where you can easily and easily find an honest advertiser.

With its help, you can choose an Instagram-blogger with a similar target audience and order promotion from him. Repeat, the necessary "exhaust" promotion will only provided that your profile is also interesting and useful to users.
There is an opportunity to run into scammers, so we recommend that you only use proven public exchanges:

Conclusion

As you can see, public in Instagram also have the right to exist. This is another way to rationally use a business account, which, if properly applied, can lead to new subscribers and increase revenue. We hope that you have found the answers to all the questions that interest you, and have already started creating a successful public service. Good luck!

instructions , public profile , profile