Reasons why statistics are not shown in the Instagram

Effective work in social networks is impossible without the collection and analysis of statistics. This is the only way to evaluate the success of an advertising campaign, the interest of subscribers, the relevance of content. We suggest that you read the article, which will tell in detail why the statistics in Instagram are not available, and what to do to see it.

How do I view statistics?

Viewing statistics is only available to users who have connected a business account. Owners of "personal" profiles do not have such an opportunity. Therefore, in order to see statistics in Instagram, you need:

1. Log in to the application from the desired page using your login and password.
2. Go to the "Options" menu.
3. On the "Account" tab, find and click "Switch to company profile".
   
4. Choose a page from Facebook, which you plan to associate with the Instagram profile (only one is available). To do this, the profile must be open, otherwise it will not be tied.
5. A page will open, where you will be asked to fill out information about the company (e-mail, phone number, address of the organization).

Save your changes by clicking on the "Done" button. After that you will get access to the statistics. You can disable your business profile at any time. But then access to the data will be closed. In addition, after reconnecting the business profile, you will not be able to view the old statistics, it will automatically be deleted.

What data will be available?

By default, Instagram allows users to view several types of data: common metrics per page, statistics for each individual publication, separately see data on the story. All information can be sorted by date, and a specific time interval can be selected for analysis.

Common metrics:

1. Impressions - the total number of views of all posts (publications, stories). Convenient for analyzing the popularity of the page. Multiple scans from the same account are counted.
2. Coverage - the number of unique views, even if the user watched the publication several times, only 1 view will be counted.
3. Transitions - the total number of clicks on the links specified in the company profile.
4. Views - the number of users who logged into the Instagram profile at least once.

Demographics and geodata of users are also available. To view data for only a specific group of users, select Show and specify the parameters required for the display (gender, age, geographical location).

By publications:

1. Laiki - the total number of "I like" marks for each publication and the story separately.
2. Comments - the total number of responses and the number of unique accounts (if one user left a few comments).
3. Saved - the number of unique profiles that saved your publications.
4. Impressions - the total number of views for each individual publication (includes data if one user has looked at the record several times).
5. Coverage - unique views.
6. Involvement - the total number of users who not only looked at the publication, but also reacted (left a comment, like).

In addition to these data, video statistics are available for the number of views (including demographics and geodata). For storiz you can see the frequency of "Exits", that is, the number of times the user did not check the story, went to the tape, switched to the next story.

If statistics are not displayed

At some users, statistics in Instagram does not work, or it is displayed incorrectly. The reasons for this may be several.

We offer a list of the most popular problems, and ways to solve them:

1. You just connected a business account. It takes time to collect statistics. Therefore, you will not see data for already made publications. Only those that you post after connecting a business profile will be considered.
2. To collect infographics, Facebook is used. If you closed the profile connected to the Instagram, the statistics may stop showing, or show incorrect data. Make sure that the Facebook page is open.
3. If you do not see specific information (likes, comments), then it is possible that these data simply do not exist. Check if someone really left comments or notes "I like" to the notes.
4. If there is almost no data, then it's possible that your profile is simply not popular. Try to put likes or comments from other profiles or ask your friends about it. If the data is not updated within 1-3 days (sometimes the information is not displayed immediately), then contact those. support.
5. For too popular profiles, statistics are displayed with a delay (to avoid cheating).
6. Sometimes the application just crashes. To fix the problem, you can restart it, reconnect the profile (log out of the account and log in again).
7. Laiki and other user actions that have been banned by the system are removed from the statistics. Their number may decrease in the event that the user himself removed the comment or deleted the comment.
8. If the statistics menu is completely lost, then it's possible that you accidentally turned off the business profile. Go to the settings and check if it is connected. If not, you will have to do it again. But the old statistics will not be returned.

To avoid data loss, do not forget to download statistics daily or weekly. This will help to make a deeper analysis, save you from possible failures inside the system.

Third-party services for viewing statistics

Analyze the profile and statistics can not only through the internal tools of the Instagram, but also with the help of third-party services (for example, Pamagram , Zengram , Doinsta ) for complex promotion.

Their main advantage is that they:

1. Allows you to conveniently upload data from the system.
2. Sort the data using additional filters.
3. Propose ways to improve specific indicators (likes, subscribers, coverage) or complex solutions.

Actually with their help you can set up automatic analysis and promotion of the page. The service will collect information and follow your instructions, plans (for example, increase coverage by 15%).

Additionally, such services have much more tools for working with statistics. This can seriously help to promote your account. However, for use in such services will have to pay a subscription.

To find out whether you should give money for it or not, use a trial subscription, which allows you to evaluate the effectiveness of the service in a few days.

Conclusion

You can view statistics in Instagram both through special services for complex promotion, and directly. If for analysis you have enough minimum indicators (to know the growth of subscribers, the average number of likes to publish), then you can use the built-in tools. By default, the Instagram shows all the most necessary metrics that are sufficient for basic planning.

For specialists who work simultaneously with multiple accounts, we recommend using third-party services. In them, you can quickly get the necessary data, unload already ready statistics with infographics. In addition, they allow you to run several accounts in parallel, which greatly speeds up the analysis process.

services , statistics