Sale of advertising in Instagram as a way to monetize your account

The sale of advertising in Instagram is one of the most popular ways of monetizing a profile. This is not prohibited by site rules, so each user can use the page as a source for basic or additional income. Today we will tell you how it is more profitable to sell advertising in Instagram and what you need to do for this.

Where to begin?

Before you sell advertising and start looking for customers, you need to properly format the page, develop a content plan. Profile should be popular, be interesting. Otherwise, hardly anyone will want to advertise with you.

What you need to do first:

1. Add contact data. If this information is not available, then the potential advertiser simply will not be able to contact you. Not everyone likes to do business "in the open," so do not expect that someone will agree with you on posting in the comments.
2. Accompany publications with an interesting description relevant to hashtags. So you unwind the page, increase the coverage.
3. Ensure that the profile is regularly updated. This will help attract new and retain old subscribers, interest advertisers.
4. Make sure that the page remains "live". If publications are made rarely, and users are not active (do not put a husky, do not leave comments), then it will be problematic to sell advertising on it.
5. Propiopirit page through special services for integrated promotion ( Pamagram , Zengram , Doinsta ) or use cheaper services for cheating subscribers ( Bosslike , Likemania ).

If you do not have an account in Instagram, and you are thinking about creating it for further monetization, then carefully approach the choice of content. Analyze what is now in the trend and is popular with users. This will help quickly gain an audience, and therefore, start selling advertising.

When can I start advertising?

As soon as you have a permanent, active audience and you will notice its steady growth - you can start placing ads. It is desirable that the profile was signed by 5,000 people. This figure may be lower, but finding an advertiser will be more difficult.

Additionally, consider the topic of the page. If you are a dedicated blog, then you can start advertising from 1,000 subscribers. But for general mathematical profiles this is not enough.

At first try to post advertising as rarely and unobtrusively. It should correspond to the topic of the page, be potentially interesting to the audience. These can be reposts, advertising of other profiles (with a similar theme), sites.

If you start to publish not relevant ads, you will lose subscribers and will not be able to sell advertising in Instagram. Do not strive to immediately "pump out" from the account "to the maximum", build plans for the long-term. This will greatly increase your income in the future.

Respect subscribers, in addition to advertising, do not forget to post the original content. If you can not offer them something interesting and start "flooding" with their advertising, then you will simply lose the audience. It is advisable that at the time of the first "purchased" publication subscribers should be loyal to you, show activity (put a husky, leave comments). If this does not happen, then the page is not yet popular enough and is not ready for advertising.

Where to find customers?

If the profile is quite popular and has already formed a permanent, loyal audience, then potential employers will start contacting you directly, through private messages or via contact information specified in the profile (e-mail, a page in another social network). Then you can choose what to place and for what price.

Do not expect that even at the rate of 5,000 subscribers, advertisers will "overwhelm" you with offers of cooperation. When they begin to act, do not overprice. Analyze how many competitors are asking for such advertising, pages with the same content and number of subscribers.

Potential customers can be found on pages with a similar theme. To do this, once a week, monitor the ads they sell, make a list of the pages they are advertising. After that, you can try to contact them directly, offer favorable conditions for accommodation.

Tips for finding customers:

1. Monitor other social networks. Not everyone has profiles in Instagram, but there is an active audience. It is more profitable for some business sectors to buy advertising from you than to create and maintain a page on an ongoing basis.
2. Write in private messages, do not be afraid of refusals. Remember that you are not "vparivayte" advertising, and make a business proposal that will help the advertiser to increase brand awareness, increase coverage.
3. If today someone does not need your services, this does not mean that they will not be needed tomorrow. When sending out proposals for cooperation, do not forget to indicate other contact details, which you can be contacted in the future.
4. Ask large customers to leave a review to show potential advertisers what "giants" bought advertising from you.
5. Show clients the facts - show statistics by audience, activity. If you already posted some kind of advertisement, then tell us what indicators were achieved. For the same reason, collect information separately on the advertising publications posted on the page.
6. Create a lending (via a free site builder), where briefly describe the essence of the proposal (what you can offer, what the client will receive). It should not just be words, add statistics, figures, specifics. Publish the portfolio, describe which ads have already been placed, what was achieved. This will seriously increase the chances of getting a client.
7. Prepare the selling text in advance. The proposal should be clear, in the case, to contain the benefits that the client will receive from cooperation. Analyze, what doubts appear at clients when you address to them. Correct the text of the commercial proposal, before dispelling them.

Do not forget that you do not need to sell advertising for money. Large companies offer favorable conditions for cooperation, barter. It will not be superfluous to show subscribers and customers that you are cooperating with some brands, big companies.

If there is no time for monitoring clients, then use the services of an advertising exchange. Here you can post information about your public page, specify the cost of advertising and other details (target audience, topic, effectiveness), which will help the advertiser to choose you for placement.

How to accept money

On the Internet, everyone is used to paying through electronic payment systems (Yandex Money, Qiwi Wallet, WebMoney). They are almost all, and in which case you can send money to such a purse through the nearest terminal or salon of communication. In addition, it helps the advertiser to reserve the right to anonymity. Not everyone wants to "shine".

To some users on the contrary, it is more convenient to transfer money to a card. How to act here is up to you. You can provide details of a conventional plastic card or create a virtual one (through any electronic payment system). Do not limit customers in choosing a way to pay for services. Offer them a choice, go forward.

If an advertisement is ordered by a legal entity, then there may be a problem with the execution of documents. Large companies that have been working with freelancers for a number of years and are buying advertisements from bloggers have long known how to bill. Therefore, no problems usually arise. It is necessary to inform bank details (account, BIC, etc.).

In advance, discuss the advertising text accompanying the picture, other details of the publication. Large companies have an employee who will write a message. You will only have to publish it. Some brands leave "creative" behind the blogger. Especially if you are conducting a profile in a specific manner.

Advertising should correspond to the style of Instagram and not stand out much from other posts. Negotiate the text, discuss the surcharge, if you offer separate prices depending on who will write the text: you or the advertiser.

How many stars do they earn in Instagram?

Statistics on the earnings of famous personalities are on the Internet, in the public domain. The average price can be calculated independently. This affects the number of subscribers, the popularity of the "star". Bloggers with the number of subscribers more than 500 thousand, take from 30 to 100 thousand rubles for one advertising post.

Profiles, in which the number of subscribers is measured in millions, ask for one advertising publication from 100 thousand rubles and above. Its quality is noticeably higher than that of the "usual" one. Subscribers perceive it as a natural post, because stars advertise only things and brands that they themselves use.

Approximate prices:

1. Beyonce (107 million subscribers) - from 1 million dollars for a post.
2. Ksenia Sobchak (4.5 million subscribers) - from 200 thousand rubles for the post.
3. Ksenia Borodina (3.8 million subscribers) - from 100 thousand rubles for the post.
4. Ravshan Kurkova (1.5 million subscribers) - from 50 thousand rubles for the post.

The cost of advertising for any star can be easily learned from the manager. His contact details are indicated on the profile. To do this, just contact him and ask about the cost of accommodation.

Conclusion

Do not pursue a profit and do not post questionable advertising. Respect subscribers and follow the comments they leave. If the reaction is positive, then in the future, place similar advertising. If negative, then vice versa.

Remember that it is better to place one expensive publication that subscribers will appreciate more than a few cheap "advertisements" of questionable quality. Nobody likes spam in the tape, so placing such ads, you risk losing a significant percentage of the audience. Return it will be more difficult than to keep.

earnings , post , advertisement