Secrets of popularity

How to make the Instagram popular - who from the users of the social network did not ask this question? It is more convenient for modern people to search and make purchases through the Internet and social networks. And increasingly, Instagram is used as a free tool to promote business ideas and personal projects. And the popularity of the page is the best way to present the goods to a greater number of Instagram residents.

The key to growing popularity

So how does the Instagram make it popular? Unfortunately, only a good business idea is not enough to learn about and become interested in the project. The popularity of the account consists of several components:

• quality photographs;
• correct hashtags;
• indication of location;
• Activity in your account
• advertising;
• the correct time for fasting;
• information for the potential client;
• synchronization with other social networks.

Without a competent account management, the project is lost in the general mass and can not become popular.

High-quality photos

The main transfer of information in the Instagram is carried out with the help of photographs and short videos. Try to ensure that your pictures and videos meet the following parameters:

• Were qualitative - for photography or video in Instagram, you do not need to claim a place in the Louvre. However, they require a harmonious composition, clarity, a comfortable combination of colors and chiaroscuro for the eye.
• They stood out to be noticed and singled out from a number of others, it should be non-standard and cling users.
• Reflected the essence of the project - usually the photo and video account represent a product that promotes the owner of the profile or reflects the main idea of ​​the project.

Photos and videos for Instagram can be "live", that is, to be filmed on the camera of the phone and immediately put into an account, or created with the help of special equipment, be pre-processed and only then transferred to the social network. Professional photos and video recordings are mandatory for business accounts, since they are indicative of a thorough approach and quality of the proposed product. "Live" posts will emphasize the human face of the account and help to get closer to the audience, to establish a dialogue.

Remember that monotony tires. Therefore, posts should be diluted with stories different from the products and the main idea of ​​the account. This will help to diversify the main content and make the profile more interesting.

Valid hashtags

Hashtags under the pictures are needed for the interested person to find the photo and, accordingly, to go to the account. For a hashtag to be useful for a business profile, it must meet the following requirements:

• approach the meaning of photography;
• to be extraordinary, to cling;
• should be easily perceived.

If you want to attract an English-speaking audience, you can add English words to hashtags.

An original and up-to-date hashtag is not so easy to come up with. Examples of popular signatures can be taken in profiles with a large number of subscribers or use the services that offer fashionable hashtags and generate new ones.

In addition to hashtags, the author can attach comments to the photo. It is better that such comments evoke an emotional response from users.

Specify location

Specifying the location of the captured image simultaneously advertises the profile and simplifies the search. Exposed geolocation helps to reach the profile of potential customers living in a particular territory. At the same time, the profile owner can send out Instagram messages from the specified locality to users.

The right time for fasting

To post was noticed by the maximum number of potential customers, try to publish it at the right time. A different audience visits the Instagram at different times of the day and week. For example, office workers are best placed to offer news in the morning, at lunchtime and after the end of the day, and students are unlikely to carefully review the tape on Friday or Saturday night at a party.

The time of user activity is calculated by collecting statistical data on the visit to the account, and the news is uploaded when the largest number of target audiences enter the social network.

Not less important is the frequency of news. For Instagram it is optimal to update posts every 3 days at the same time.

Activity

Activity in the profile is an objective indicator of the popularity of the project. If the number of subscribers on the page in Instagram is low, the folowers are obviously fake. Such an account for experienced users will cause suspicion and repel.

Even if all subscribers are real - it is necessary to constantly provoke them to a dialogue. To get an audience response, the account owner should be the first to be active:

• organize contests - the opportunity to get a prize attracts subscribers and makes them follow the profile;
• conduct surveys on relevant topics - people like to voice their opinions;
• answer the comments of subscribers - users should be made to understand that their comments are important and not left without attention.

Advertising

A separate type of work with the audience is advertising your project through known accounts. You can find popular profiles, whose subscribers are your potential customers, and invite them to host your post. Perhaps you will be helped simply, but most likely in return you will have to offer something:

• post in their profile their news;
• donate your goods.

Information

Simplify the client access to your service. If in order to get the product the user will have to overcome difficulties, then with a high probability he will look at the goods, sigh and go to the competitor.

When filling out your account:

• say a few words about yourself - briefly describe the purpose of your project or describe its benefits, if possible, then mention the delivery method. Instagram allows you to add texts with a volume of 150 characters with spaces;
• specify contacts - create the client all necessary conditions for communication with you: write the address of the main site, leave several phones from different providers.

Syncing with other social networks

Another way to make the Instagram popular is to interact with other social networks. Synchronization of posts with similar services will attract even those customers who are not registered in the Instagram.

Automatic promotion

If you do not know how to make your Instagram popular yourself or just do not have time for it, then you can use automatic promotion. For example, such services as Pamagram , Zengram , Doinsta are engaged in complex promotion in Instagram, have a clear interface and are suitable for beginners. Resources help to quickly increase the number of subscribers, using the system of searching for people, putting mutual mates and comments.

Conclusion

Promoting the profile in Instagram is a whole science. We have to simultaneously monitor the quality of posts, target the profile to the audience, conduct advertising campaigns, analyze statistical data. In order to help account holders, various services have been created, which enable them to find subscribers, earn money, and track statistics. Increase the page rank is a difficult, but painstaking work. However, if you conducted it, then the good part of the path to success has already been passed!

popularity , profile , tips