Self-promotion of the group in Instagram

Where can I find clients for my business? Every entrepreneur must decide this question before he enters the world of business. Fortunately, times are golden: the possibilities of even a typical person are many times expanded. The virtual world allows you to solve many problems quickly and with minimal costs. Under such conditions it is unforgivable not to use these opportunities for commercial purposes.

Literally, ten or more years earlier, the business had to cave in under the advertising market within its territory of operation. Then there were only three types of advertising: video for television, audio for radio and print advertising for all surfaces, including paper. And now especially nothing has changed - there are still three types of advertising there. But the question is that a new world has appeared with a huge marketing potential - the Internet. Here, the types of advertising are the same as the types of goods in a typical medium-sized clothing store. But intriguing is another - the Internet quickly and correctly replaces the classic media of information from the business world. First of all, such a success is due to a relatively low cost.

Therefore, if you are a businessman, starting or continuing, from the first days of activity you can safely put your hopes on social networks. For example, today no store of women's clothing or household goods can not forgive the lack of a page in social networks.

Social networking for business is a real find. Each modern person allocates for them at least 30-40% of their time per day. And you have real opportunities to be in the center of their attention. You just need to determine the artist.

Nuances of promotion: who, where, when?

A person who knows the subtleties of promotion in social networks, as well as who knows how to effectively apply them in practice, is called an SMM-specialist. There are no universities with a faculty for training in this direction. But there are specialists. They are self-taught or have a related profession: a journalist or a programmer. It sounds like "my favorite dish is something between cheese and pear".

The fact that SMM-specialist, on the one hand - should know the internal organization of social networks, their interface and technical capabilities, and on the other hand - he must be able to create valuable content. Although, if you have the opportunity, you can hire each of the specialists separately: SMM-box, content manager, marketer and creative director. But such luxury is available only to large enough companies.

An alternative is freelancers. These are the people who actually prove that the achievements of technology are really cool. But there is also a lot of theory here: good freelancers have good price lists, and you'll have to stand in line. But nothing prevents to use the services of the less popular freelancer. Sometimes his work can be at the level with the first. In general, there is no universal correct theory, everything has to be learned through trial and error.

Here the independent promotion of the group in Instagram requires more detailed consideration.

How to unroll the group yourself?

If you want to save money for specialists and go to the masses with your mission yourself, then be prepared for the following inevitable factors:

• Duration in time. It may take years for the number of your subscribers to reach several thousand.
• Promotion is not a one-off event. She needs to practice every day. And each time by new methods.
• Sit down and plan the first 10 posts. And each of them must be unique, original, interesting for users, memorable and written in an easy language.
• Without photos in Instagram, there is nothing to do. Take a camera and take a few pictures of your product. Let in the frames in the foreground will be only the goods, face to the audience. Then process them with a text editor.
• If the day has not yet ended and your head does not swell, then maybe you will have a self-made SMM-box for a month or two. No more.

Perhaps, you are inspired by the fact that you have several thousand subscribers on your personal account and their number is regularly supplemented by new fans. I hasten to disappoint you and thereby save you from the empty loss of time. Any social network, including Instagram, has a specific user policy. So, according to this policy, private accounts in some special way easily go to the top. Everything is much more difficult with groups. At any adjustments and diligence of the manager, they have the property very quickly become "lifeless": people do not notice them. If they do not notice, it means that they are not shown in the tape. What is not in the tape - that almost is not in life. So be prepared for the fact that the promotion of your page without help from outside will not do.

Also you need to know that all promotion methods are divided into two types: black and white. Methods suggest an artificial wrap-up of the number of subscribers or likes. This approach has two big drawbacks:

1. Instagram is actively monitored by moderators, who at any time can go to your page and conduct an audit of your subscribers. When detecting prohibited methods can block for a while or even forever.
2. It is assumed that your business is for people, not for artificially created indicators. Fake hounds and subscriptions, no matter how many of them are there, will not replace you real customers who buy your goods.

Is there an alternative?

There is. True, you need to observe the dose in their application. Such integrated promotion services like Pamagram , Zengram and Doinsta have already been verified by users. Their method of work takes into account the Instagram policy. Working with them, you risk minimally.

Conclusion

Do not be afraid of self-promotion. Anyway, each of us spends a certain amount of time on social networks. Do it now for the benefit of your business. here are some practical tips:

• People do not like it when they are sold. This rule often works in Instagram. And in social networks, most people prefer to have fun. Therefore, the purpose of your page should be to distribute quality content, often not relevant to your business. You can love fish with beer. But when you go fishing, you have to think about what you can draw fish. Beer and other fish are not an option here. Fish bites on worms. Here and stock up with worms.
• Create viral content, be it a photo or text post. He should like, cheer up and cause a desire to share them with others. And such viral chips you must have an infinite number. The bigger, the better. And when the public loves your page and will wait for new publications, as if between business can insert their advertising publications.

The whole theory of promotion takes many pages and text. Only some processes must be continuous: self-education, experiments, mistakes and endless faith in the love of the public.

profile , promotion , tips