Self-promotion of Instagrams as a budgetary way of promotion

Before you promote the Instagram yourself, decide: what do you want to achieve. Senseless promotion of the profile will not bring any benefit. You just waste your time. In addition, depending on the goal, there will be different ways of moving forward.

Why is it necessary to unwind the Instagram?

The Instagram Auditorium is one of the most loyal. The social network takes the top line in the ranking of Internet platforms with the highest user involvement. It is from Instagram that most of the traffic goes.

The main (most active) audience of the social network is men and women aged from 14 to 33. And the girls are much more (about 65%). Because of this, in the Instagram most often meets and enjoys a huge success advertising cosmetics, health products, beauty salons.

Another feature of the social network - it does not have as much "garbage" as in the same Vkontakte or Facebook. In many ways this is due to the fact that you can only share photos with subscribers, you will not be able to post a separate text. Therefore, advertisers have to seriously consider every post. But these ads are perceived more loyal, friendly. Especially if you correctly guess the audience and issue a publication.

If you promote a brand, then you must have a profile in Instagram. Using it, you can:

1. Sell ​​goods (use the profile as a kind of Internet shop window).
2. Inform subscribers about upcoming changes, notify about new products, promotions.
3. Organize competitions, increasing customer loyalty.
4. Interact with your audience, get feedback, learn the opinion of the audience.

All this will help not only to increase the popularity of the brand, but also to increase the audience, to enter a broader market. But the promotion is not only the company's profiles, but also personal pages. Moreover, you can do it yourself and not always for money. With the help of a personal page you will be able to place advertisements, influence your subscribers (especially if you gather enough people).

What harms advancement?

If you do not have time to self-promotion of the profile, but you clearly intend to do this, then it is better to find an employee who will be constantly engaged in this. Many newcomers make a mistake, they turn to freelancers for help, which promise "quick" promotion in a few days, while the price for their services can be 5-10 higher than the average market.

Most often, these are common scammers who quickly wind up the main indicators of profile popularity (likes, comments, subscribers). Therefore, at first glance it seems that the work is really done and the account in Instagram went into the TOP. But how it really is:

1. Most of the likes, subscribers - bots. From 10 to 50% of the profile in a few days, and about 70% of the "new fans" will not leave a single like, comment.
2. A sharp cheat can only worsen the reputation of the page, especially if before that on the profile were signed at least some real people.
3. Suspicious activity can lead to indefinite blocking.

Never trust the promotion of dubious "freelancers", especially if they promise a too sharp increase in all indicators. This does not happen. Better hire an employee who will constantly post unique and interesting content. And most importantly, not only entice subscribers, but also to keep them.

How to promote the Instagram independently?

The first thing to say is - try not to seek help from the services for wrapping, at least for the first time. First you need to find a "live" audience. If you decide to promote your page in Instagram, then, most likely, plan to use it for earnings. To do this, you need to find potential customers who may be interested in your product, service. Bots will not buy anything.

Profile design

To find an audience, you need to make the profile noticeable, start publishing original interesting content. But the first thing that needs to be done is formalize it.

Step-by-step instruction:

1. Choose a name that will reflect the essence of your business. It should be understandable and not too long. If possible, use Russian letters. Not all users will decode "translit".
2. Put an image with a logo by the company, by which you will be recognized. If we untwist a personal page, then your photo.
3. Indicate the city where you live or conduct business. Potential customers will see that in case of purchase they will be able to quickly receive the goods.
4. Add a description. For the company profile, indicate what you are doing, what you are selling. For a personal account, just tell who you are, what you do. But do not go into details. Indicate only the most important.
5. Leave a link where you can be contacted. It can be a site or a page in another social network.

After that, you can plan a strategy to promote your profile.

Content development

The more interesting and original the content, the more likely that people will subscribe to your page. And this means that they will constantly monitor your news or even share them with your friends.

Immediately determine the content. What exactly will you promote? If it's own-made goods, then it's worth only publishing them. For this, post images of finished products, but do not forget to add diversity to the ribbon. It is not superfluous to share with the subscribers photos "in the process" or a funny picture "in the subject". That is, it is directly related to your business. Other tips:

1. Plan the content in advance. Come up with a few posts for a week. This will help to consistently publish something new in your profile. If you do not have time, you can always add new posts to the timer. In 2017, this can be done with the help of special services and mobile applications.
2. Make a variety. Do not make similar posts. Think of several headings. For example, on Friday, ask subscribers for an opinion about an event (in the company, any other). On Wednesday to share interesting news, fact. On Friday, make announcements about the upcoming changes. On Sunday, publish the promised information.
3. Maintain feedback. Communication with subscribers is also a kind of content. Try to react as positively as possible to negative comments, to promise that you will take into account the wishes in the future. Alternatively, conduct contests, make publications with the mention of subscribers.
4. Remember that the main thing in Instagram is photography. Therefore, pay special attention to the quality of the images. Make sure that they correspond to the topic of the profile.

Do not try to use someone else's content. If you do this, then be sure to indicate the page where the post was taken. If you really want to share something with subscribers, then it's better to make a repost.

How to attract new subscribers?

Attract new subscribers can be paid and free ways. Everyone has advantages and disadvantages. First, we recommend trying to unleash the Instagram independently, without any monetary investment. This will help you to better know your audience, decide on a promotion strategy and even plan the content.

So, consider a small guide that will tell you how to attract subscribers to the page:

1. Publish the original content. If you post something uninteresting, then no one will subscribe.
2. Use hashtags, add a description. It is important that they clearly correspond to the topic of the post. Do not seek to capture an "unnecessary" audience. For example, do not put a hashtag # auto to publish with a bouquet of flowers.
3. Ask your friends to share your notes, leave comments. Call subscribers to a dialogue, try to make such publications, so they want to repost.
4. Advertise the profile with your pages in other social networks. If you have a VK community, then share it with a link to your Instagram. Make reposts on Twitter, Facebook.
5. Comment on the pages of other people, including your subscribers. Subscribe to them. Put mutual huskies, reposts.

Also, do not forget to analyze the statistics. So you can find out which methods of attracting new subscribers are the most effective. Additionally, keep track of which posts cause the greatest excitement, which ones are most commented on, and which ones are the least collected by likes. Consider these metrics to create new content.

Paid ways to attract subscribers:

1. Advertising with more popular bloggers, "untwisted" pages. And it is not necessarily possible to have Instagram profiles. There are a huge number of communities in Facebook, VK, which publish a selection of interesting pages from a variety of social networks.
2. Services of a stock exchange that promotes accounts. This is a special place where you can quickly find and place an ad in a community or blog. Conveniently, you do not need to personally search for a suitable group (you can sort them by subject, number of subscribers), contact the administrator. Everything happens automatically.
3. Mutual reposts. If your page is at least a little "untwisted", and not "empty", then it is possible to agree on mutual repo for free. Popular bloggers or communities usually ask for money. But the result will be really effective, because all signers after such advertising will be "real users" who liked your content.
4. Complex promotion services (for example, Doinsta , Pamagram , Zengram ). With their help you can quickly place advertising profile (by type of exchange). In this case, you can separately select the indicators that you want to improve. For example, increase the number of subscribers or likes to a particular publication. Here you can monitor and analyze statistics.
5. Through the "Promotion of publications" in the Instagram itself. To do this, you need to translate your personal page into a "business account" (you can do it through settings). After that, you can promote individual publications or the profile itself. Advertised posts will appear in the ribbon or a special block on the site.

Before promotion, please fill out your profile. It is desirable that it had at least 10-20 published photos. From advertising there will be absolutely no sense if subscribers will not know what awaits them.

Conclusion

You can independently promote the Instagram profile. For this, it is not even necessary to use paid methods. Moreover, they do not always justify themselves. First, we recommend that you try to do it yourself. Sometimes it is enough to make a profile and put the correct hashtags. If the content is interesting, then subscribers will start to repost your publications, thereby promoting the profile.

If you order advertising from popular bloggers, but the number of subscribers does not grow, then most likely the problem is in the content or wrong target audience. Try to analyze the statistics after each action, the published post. Experiment and look for new sites. Perhaps your profile will be of interest to another audience.

Do not forget that promotion will not give an instant result. The number of subscribers and responses to the records should and will increase gradually. Therefore, keep statistics for a month or at least a month. And only from these data make serious conclusions.

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