Selling posts in Instagram as a way to earn money on advertising

It's no secret that Instagram is actively used to promote commercial offers. The main means for this are the selling posts in Instagram. They are designed in a special way to attract the largest number of representatives of the target audience. In this article, we will talk about the main rules for writing selling posts in Instagram, and we will dwell on some important nuances.

How to make a selling post?

A marketing publication from a non-selling company differs primarily in its content. Commercial posts must necessarily include a call to action.

Each publication in Instagram consists of two elements: a photo (video) and a description for it. The photo in the marketing message must meet the following requirements:

• Presentable. It must represent the quality of the promoted product / service.
• Dynamics. Do not represent the goods on the shelf or hanger - better show it in action. If you are selling a kettle, post a photo of the tea ceremony with his participation, if you sell the dress - let it be worn on an attractive model.
• Minimalism. Do not write selling posts, overloading photos with a huge number of extraneous elements, including stickers and filters, etc. A variety of such details can alienate the visitor.

As for the description, it should contain the following:

• Description of your goods from the best side. It is desirable to tie it to any real problem and its solution with the help of the product.
• Call to action. You should call the reader to call you or write. It is also desirable to indicate why he should contact you right now (For example, you can mention the availability of a temporary discount, the urgency of the problem, etc.).
• Contact Information. It is necessary not to forget to indicate all your contact details: working telephones, e-mail, links to a group in social networks, etc.
• Hashtags. They play a huge role in promoting your posts, as these keywords can lead the target audience to your ad. There are different ways to write hashtags. You can write them directly in the description to the photo, but you can in the first comment. The second case is more presentable, since the potential client will finish reading the call-to-action and contact information.

Features of writing a selling post for Instagram

As already mentioned above, the main feature of posts that sell something is their obvious commercial orientation. Of course, marketing techniques that allow you to build commercial proposals into regular publications. Everyone can name similar examples. Surely you met the posts of show business stars, in which they gently advised you to use a miracle cream or the best handbag of a certain model? It is according to this scheme and work similar methods. Nevertheless, if you do not have the opportunity to attract accounts for content advertising with attendance of hundreds of thousands of people or more, you should prefer more classical methods of creating advertising publications.

Concepts of selling posts

In order to understand how to write a commercial post, you should consider existing concepts, as examples that have been used successfully for a long time.

• Allocation of the problem. This concept puts the designation of a problem first. For example - the onset of the winter season. People react more readily to the problem than to ordinary offers. She makes them think about her decision. Of course, if you sell warm clothes, this decision will consist in buying a new down jacket or a warm sweater.
• Humor. The given concept consists in necessity to cause at people positive emotions. An ingenious slogan or a funny picture (but without jesting) will undoubtedly attract a lot of attention, and at the same time - attention to the products being promoted.
• The form of the instruction. This concept takes a lot from the concept, based on highlighting the problem. The main difference lies in the form: advertising posts in this case have the appearance of some instructions for solving the problem.
• Trolling. The most creative and complex concept. Let us dwell on it in more detail.

How to use "trolling" in the selling post?

If you have ever sold something on the Internet, you should know that the main thing that you need to attract the attention of a potential client is to evoke emotions from him. All the above concepts, one way or another, are based on this.

The use of trolling in advertising also plays on the feelings of people through deliberate provocation. An example of a good application of trolling is the so-called approach from the opposite. Just imagine that you are selling soft toys. If the headline of your ad will sound like "Why DO NOT give soft toys", you will undoubtedly attract a lot of attention to yourself. And further, you do not need anything in the description, using sarcasm, to list all the advantages of your product.

How to track sales from Instagram

Anyone who sells something with the help of various social networks sooner or later thinks about evaluating the effectiveness of advertising.

In order to understand which part of the sold goods is sold using Instagram, you can use the following options:

• direct sales through Direct;
• use of UTC-code in a link to your site, which will allow you to read the visits exactly from the Instagram;
• use of a special number for sales through social networks;
• Use of promotional codes.

Conclusion

Thus, using the above recommendations and tips, you can easily write your own advertising post. Effective promotion of commercial offers through Instagram will allow you to significantly increase your profits.

selling post , advertising