Several tricks of creating an effective advertising post
What is an advertising post? This is a record that is published in social networks (VK, Instagram, Twitter) in order to advertise any product, person, etc. Everyone who subscribes to a person or community will be shown this post in the stream.
Creating an advertising post
On how well this or that advertising post is well-created, almost everything depends. The end result of the entire advertising company will depend on it. How to make an advertising post correctly? For this it is very important to be able to write exactly the "selling" text, there are lots of options for how to do this.
Here are a few universal methods that will uniquely help create a post with maximum efficiency:
- It is desirable to break the test into thematic parts, this greatly improves its readability.
- Recommendation - it is best to create a post so that the text can be seen completely (without reference). You do not need to take this as a rule, but if you need to describe in detail the product or service - you need to do so.
- The title should be sharp, causing interest.
- You can use Emoji.
- It is desirable to finish the post with a call to action.
- If you use images, they should be of good quality. Better, of course, to use them - attract attention.
- Browse similar on the advertising items of other companies, analyze and draw a conclusion. To make it easier to find these advertising posts, you can use the services of the Publer service, in the free mode you can do 10 requests per day, this is quite enough.
- It is necessary to adjust the post to the community in which it will be posted. With large volumes, this can be a problem, but it will greatly increase the response of visitors.
Secrets of creating a quality advertising post
Especially for you we have made the top most effective secrets, which will help make high-quality, interesting, and most importantly - selling an advertising post:
- Write the initial text by hand. Take the pen and write the ad in your own handwriting, then scan and place the resulting file as an advertisement. With similar images, you, so to speak, add your "touch" to the audience, this helps to improve sales.
- Offer your product or service free bonuses, and also add information about their price. It is very important to put people in the head of the information that they are really making a profitable purchase.
- You can try to negotiate with a famous person to create advertising. But it's worth making sure that this person causes only positive emotions in the right audience. As an example, it makes no sense to invite Andrei Malakhov to advertise, as he is clearly not liked on the Internet.
- Add your own photo or video to the post. This will help increase people's trust, they will see that you are a living person, and do not hide behind an imaginary way. It is advisable to add contact information for communication, or scan and add your own signature.
- Ask more questions, to which you only need to answer "yes" or "no." These questions remind people of any problems and make them think about what will happen if they do not make this purchase.
The cost of an advertising post in Instagram
The price for an advertising post in Instagram depends on many factors - subject, quality, audience, number of subscribers and audience activity. By quality, I mean the number of likes, reposts, comments, the contents of the page owner, and the quality of the comments themselves. To date, the average price of placing an advertising post in Instagram with the number of subscribers about 50-100 thousand is equal to 1-2 thousand rubles for several hours in the top. Not a bad salary for the account holder, but to collect 50 thousand is not a simple matter. This can help effective paid services of integrated promotion in the Instagram: Pamagram , Zengram , Doinsta .
Prices are variable and the criteria for selecting accounts for each are different. Therefore, for sure to know the cost of advertising, you need to find the right account for the appropriate parameters and learn from the owner of this information.
Advertising in thematic profiles / public relations
The usual cost of one advertising post starts at a minimum of 200 rubles and can reach huge values. If the account has a huge popularity, where the subscriber base is more than 100 thousand people, then the advertising post can cost about 3-5 thousand rubles.
First you need to understand what your audience is interested in. If this is a Moscow publicity, then it is desirable to place advertising for the target audience of the residents of this city.
To purchase advertising in the community, you first need to find it and find out in which region your target audience is. You need to build a portrait of the client, think about his interests, to understand which community and account is needed for advertising.
Where to place an advertising post?
To find the right community or account, you need to know what we are interested in first?
You can see by the indicators:
- number of subscribers;
- activity of people throughout the day;
- cost of advertising.
Community variants with millions of subscribers are better not to be considered - the huge price of placement, and the audience there, most likely, will simply skip the advertisement. It is better to take the average number of people in the group. Conduct an analysis of the best for you, go and see how things are with comments and likes, whether there are any wound up subscribers. Follow our advice and you will succeed!
post , advertising , tips
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