Statistics in Instagram as a way to increase activity
Since recently, the question of how to connect statistics to Instagrams has become a concern to many users. This feature helps you track the number of views and likes on your account, you can use it to see who saved your post and how many times. This is important if you use social networking for business, and not just for the love of communicating with the world through photos and videos. How to configure and enable statistics in the Instagram is not yet known to everyone. There are various ways to connect and view the data of interest depending on the device used - a computer or a smartphone.
What do the statistics mean for promotion in the Instagram?
First of all, it is necessary to clarify what the statistics in Instagram show generally, why it is necessary to know and what can be useful for such information.
So, statistics displays:
- number of subscribed users and all "likes";
- comments on posts;
- the number of watched videos;
- coverage of your account;
- views of stories and profile.
The most important value that you can determine based on the numbers you get is the engagement factor, or ER. The more you like the post, the higher will be ER - you will clearly see what kind of content is more popular with subscribers, estimate the growth rates of different accounts, well, you can calculate the average number of likes and views. All this is very valuable if you plan to collaborate with bloggers and actively develop your own account or accounts.
Ways to view statistics in Instagram
First, we learn how to look at statistics using the standard method, that is, through the accounts in Instagram. But since now Facebook and Instagram are inextricably linked, it's most convenient to look at all the profile data in Instagram via Facebook services.
How to include statistics in Instagram via Facebook?
There is one snag here - you will need to switch to the business account in Instagram. And for this you will need to create your own group on the FB. At the same time, the group must be created for a public figure.
Take these moments to avoid making mistakes:
- If you need brand statistics, which is already in the group in the FB, it is enough to go to Facebook and select it - of course, you will be listed as the administrator of this group.
- If there is no group, you need to create it, it takes half a minute.
- Now close the page in the FB, through the Instagram go to your new profile, select "Settings". Then, following the prompts, connect your business account and you're done.
Now you only need to reload the application, after which under all new photos and videos you will see full statistics.
How to make statistics in Instagram on other services?
There are many services for tracking statistics. They are distinguished by a large number of indicators on which you can analyze your account, rather than the built-in Functional functionality. They include:
- Service Popsters.ru offers a seven-day test period, when you can freely try out the options offered in the case. Unlike FB or Instagram, this service can analyze any profile, not only yours. It is beneficial if you need to know the details of the activities of competitors. By the number of likes, comments and involvement, you determine which posts were the most successful, in addition, the service will tell you the most interesting topics for posts, analyzing the statistics for a certain period. To use this service, you need to log in to the service through your account in Instagram and specify the period for which you are interested. To compare two profiles, press "+" and add the desired address.
- Hitalama paid service with a monthly subscription fee of 100 rubles. Khitalam will show comments on the last 5 posts, the dynamics of subscriptions for a given period, subscriptions to other profiles, and the change in the number of signed accounts by day, hour, etc. To use the service, you need to pass a quick registration via e-mail. Then open the "profile statistics" section and enter the name or addresses of the account you want to analyze.
- Service Picalitycs. This service will analyze the profile for more than 30 parameters, among which will be the number and activity of subscribers, the time of maximum number of posts, geolocation, which subscribers unsubscribed from your account and many other equally interesting and valuable data. But keep in mind that the services of this service are paid - from five dollars a month. However, there is good news, the first three days of use are free. To use the service, you need to visit it using the Instagram account. Then enter the address of the account whose statistics you want to analyze. When the process is completed, an email with the required information will be sent to the e-mail that you indicated at the login.
There are several other services with which you can also track statistics. But be prepared for the fact that for this you have to spread every month from 5 to 30 dollars.
Important! If you find that your posts are being watched and commented on by people you do not want to see in your subscribers, or if you want to keep your profile confidential, you can find out how to close the account in the instagram.
By default all the accounts in the social network are open. To change this, you need to go to the settings (the gear in the upper right corner of the screen), select the "closed profile" button and press it. That's all! Now your posts will be seen only by those to whom you allow it.
Conclusion
Thanks to the included statistics in Instagram you can really assess the relevance and attendance of your account, determine which actions were correct and brought a profit, and which turned out to be a failure. In other words, knowing the statistics, you can more effectively coordinate and develop your business. Help in this various services. You can use the functionality of the Instagram itself or other specialized services, which usually provide such services for a fee.
instructions , services , statistics
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