Statistics of the account Instagram - learn all about the effectiveness of promotion

Statistics of the account Instagram - learn all about the effectiveness of promotion


Users of the social network are able to access the statistics of the Instagram account, which allows them to assess the interest of the target audience. The ability to track the activity of people on the page helps in the promotion and promotion of the profile. By tracking statistics for the week, you can find out which of the publications were particularly popular, figuring out the preferences of people.

What are the opportunities?

Using the statistics, you can find out how many people have subscribed to the profile for the reporting period, how many "I like" the markers, how users actively comment on the entries. The owner of the profile will be able to see the number of video views and find out the coverage.

why do you need an account statistics?

Attention! The number of non-unique views is taken into account, that is, if one person scrolls the video several times, then all of them will be taken into account by statistics. Coverage allows you to find out how many unique views there were.

Using this information, you can monitor the following data:

  • the growth rate of the account;
  • the average number of comments and labels "I like";
  • coefficient of involvement.

It is useful when buying ads from different sources and want to identify the most effective of them in order to optimize costs in the future. Using statistics, everyone can find out what type of content is interesting to its target audience. Thanks to this, you can develop a promotion strategy, filling the page with interesting content for subscribers.

How to do it?

You can see the specified data in Instagram in the "Statistics" section, after connecting the business profile. You need to go to the "Options" menu and switch to the company profile, having previously created a business page in Facebook, filling out the contact details there.

why you need account account statistics

Attention! Statistics will be available only for publications made after its connection.

Publications can be assessed with regard to paid and free promotion. If you want to see free options, go to the "Organic" section, and the paid functionality is available in the "Promotion" category. Detailed analytics is available through Instagram Insights. Go to this tool by using the icon.

What is the use of it?

The social network service provides access to the following data:

  • Impressions - total unique views of publications for 7 days;
  • profile views - how many people visited the account during the reporting period;
  • transitions to the site - more precisely clicks on the link, substituted in the profile;
  • the number of emails sent - the "Link" transition is taken into account.

The category "Publications" contains information about all the posts made since the activation of the business profile. The sort function is available depending on the format, period and statistical indicators. Here you can see the most discussed and claimed positions in the past period.

where and how to view the statistics of the instagram account

Attention! The data on the histories will last for 2 weeks, and they can be sorted taking into account the number of hits, "back" or "forward" touches, answers, exits and coverage.

How can I view data about other people's profiles?

Analysis of not only their own, but also other people's accounts is available through the third-party service "Popsters". Available analysis of profiles in a graphical form, it is possible to track the activity of users not only by week, but by hour. You can export data to an Excel document. The most liked content can be added to the "Favorites", sorting by tags and sending to the services of automatic publication.

Proper use of statistical data will ensure a stable business development.





instructions , promotion , advice , statistics

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