The live broadcast in Instagram

Every new option in social networks tends to monetize, that is, in skilled hands it turns into yet another way to make an original appearance and place new subscribers.

Live in Instagram: how does it work?

Unlike Facebook, the broadcast in Instagram is not saved as a video file, and immediately disappears after the end. This moment helps to create some intrigue for subscribers: if you are really interesting to your audience, then they will have to postpone all their affairs and watch your mini-transmission. The time for providing interesting content will be enough - an hour. If show business stars and other media people use this option to communicate with fans, then how to be those who want to establish contact with potential customers and it is desirable to sell them something from their catalog?

Advertising in the virtual world has become so much that users try to ignore it. Against this background, experts came to the conclusion that now the rules of the game will change in favor of the client: he can be lured only in exchange for something interesting for him. To conduct an interesting broadcast, you must first create a preliminary program.

Theme of live broadcast

Stars are not interested in how to conduct a live broadcast in Instagram and than share with the public, as they even have a typical pastime collecting thousands of views. In the field of promotion of goods and services, topics can range from a product review to its practical application. For example, one clothing store pre-invited its subscribers to the showroom. During the live broadcast in Instagram, they had to try on themselves any models and create images. The audience was asked to follow the course of events and vote for the most successful image. The results impressed shop owners: the winning models received the largest number of online orders and real sales.

Experts recommend to broadcast events in spontaneous mode. This is appropriate if the event relates to a product or service. One small pizza delivery company loves to broadcast the cooking process closer to the lunch break time in its city. Judging by the regularity of such measures, they are good at increasing the number of orders.

Or another example: a beauty salon in Moscow prefers to shoot a live broadcast of preparing a bride for a wedding. Spectators see how in one hour three specialists work in parallel on one client without interference to each other: a make-up artist, a hairdresser and a manicurist. During the broadcast, the facilitator is instructed to talk about the tools used.

Features of the Live-broadcast

It is assumed that you intend to locate the audience and increase the indicators with the help of live interactive communication. For these purposes, there are several recommendations:

• Before you can take a live broadcast to Instagram, it is advisable to inform subscribers about it so that they do not miss important information. I hope there is no need to recall the presence of important and interesting information in the session that you are leading.
• Test the quality of the video by deleting several clips. Broadcasting in Instagram allows switching from the front to the main camera and vice versa.
• Before you conduct a session, determine the optimal time for this. For example, the morning for all social networks is a time of silence.

How to start a live broadcast?

How to create a live broadcast? Way to your potential customers in a couple of clicks. At the top of the general tape is the button "Stories". By the way, the option is available in the latest versions of the application from Android and iOS devices.

Clicking on the option "Your story" is taken to the shooting screen. Other popular live broadcasts of your friends are also available in the main application window. Svayp at the bottom of the screen with the "Start" button starts the broadcast. During the course of the event, users can express their opinion or ask questions through comments.

How to configure if the option does not work?

What if you decided to conduct live communication with the audience, and the corresponding buttons in the interface are not visible? There may be two reasons:

• Old version of the application. Update your Instagram and try again;
• The option is introduced gradually. In this regard, some users, even in the new version, the option may not be available. In this case, try to enter your profile from another device, if there is a broadcast available, then conduct your campaign.

Conclusion

Interactively, communication opens new horizons for business. In fact, this is an analogue of the airtime on television. If for a telecast you would need solid means or a certain amount of fame, then everything is the other way around: it is possible to glorify yourself or your product.

Include creativity, experiment with topics and develop in this direction and success will certainly come. All once started from scratch.

live broadcast , tips , webcast