The principle of advertising in Instagram, its variety and cost

Instagram attracts a myriad of attention. However, this network can be a suitable advertising platform not for all types of companies. If the activities are carried out in the sphere of production, as well as selling products in the 2b2 format, then this network is not the best choice. Companies, part of whose activities are concentrated in this network, are unlikely to engage in the search for new suppliers there. They pursue another goal - to sell their own goods and services. They are already involved in the process of creating advertising.

According to statistics, the basis of the audience of Instagram is made up of the fair sex, whose age is 17-35 years. It is logical to state that the products falling within the sphere of interests of this group will be most in demand. This does not mean that apart from female trivia nothing will be able to interest users of Instagram.

There are a couple of tips on how to act "for sure":

• Creating an advertisement for a new non-standard product is necessary to act also innovatively. Demonstrate the greatest possible creativity in combination with quality visual evidence of the properties or effect of the product. You can make a series of photos that will become vivid and extraordinary.
• If the risk is irrelevant and the creativity rate is terrible - go by a proven method. Choose photos that show the product in the most favorable light, and add to it an equally attractive price.

Who benefits from such advertising

Among those to whom advertising in IG will be the most suitable one can be called:

1. Internet shops. Attractive photos of clothing, haberdashery, cosmetics and perfumes can significantly affect sales.
2. Developers of applications for mobile devices. Advertising photo editors, games and other programs can attract the audience, convincing users of the ability to make their life brighter and more convenient.
3. Manufacturers of raw materials for handicrafts and handicrafts. You can use the opportunity to present your products in a completely new format.
4. Gastronomy. Both stationary and food-delivery establishments can get new customers.
5. Travel agencies. Having written down all the advantages of rest, which they are provided, you can offer people to change the situation.
6. Event-agencies. Showing the range of services provided, you can not only introduce users to the fashionable ways of celebrating, but also draw attention to their activities.
7. Design studios. To improve the surrounding reality is always pleasant, but to engage in a long search does not have enough time. Advertising will help the consumer find someone who can help him.
8. Florists. Making every day pleasant is easy enough, and with flowers it's even easier.
9. Freelancers, offering their services, can create their own unique image.

Types of advertising and price policy

Consider the types of advertising that are possible in Instagram:

• Web-based conversions. Perhaps, one of the simplest methods of increasing traffic. At this type of advertising, you need to remember that if you are viewing the product line items to the user will be more comfortable in IG, then it will be difficult to entice the site to it. In order that a person does not lose interest in both your profile and the site, you need a way to evenly distribute loyalty and attention among them.
• Video clips. A distinctive feature of this advertising move in IG is the length of the video. Only this network is given the opportunity to present the goods within 30 seconds. The rest of the networks set a limit of 15 seconds. Will the video contain any suggestions or will simply demonstrate the quality of the product, most importantly, that it does not cause annoying users.
• Carousel advertising. Taking a few photos that come to replace one another, and placing the advertising text can increase the brand memorability. This option is usually chosen by large companies.

Advertising in Instagram is so diverse that the cost depends on its kind. It is not possible to specify the exact amount. It can vary depending on which page will be posted, the composition of the target audience, the level of activity of subscribers. Calling its price, the owner of the page is guided by:

• the presence of appeals in advertising and its quality;
• specificity of CA;
  
• goals of the promotion;
• features of the business of the advertiser;
• uniqueness of the proposal.

Since advertising is paid for the number of clicks, then the starting point in the price can be considered 3-10 rubles, this is the price of "newbies", and grow to 100-150 if the page already has a certain rating.

Cost of advertising

For today, advertising will cost from 250 rubles and more. If your ads are already on the promoted page with the number of subscribers who crossed the fifty-thousandth line, then it's not surprising that 1,500 rubles will be asked for such a post. Do not lose sight of how many likes, as well as comments collect photos in the profile. After all, not always a profile with thousands of subscribers gets a lot of likes. There are pages on which the number of likes is only a couple hundred. If you observe a similar situation, then this is a signal about the swirling indicators. Accordingly, advertising in this profile will be ineffective.

Advertising in Direct

Types of advertising in Instagram, as has already been listed are different. This is due to the content that is placed (photo or video) and the goals that the advertiser pursues. However, not all use this network "100%".

Consider the advertising moves that you can take in direct:

1. Launch the competition. You need to publish an image of the product with the text, which contains the conditions for participation in the competition. You can invite the top ten commenters, through personal messages, to participate. The prerequisite for obtaining a prize can be, for example, placing a photo with an advertised product in your profile.
2. Promotion of new products. Take a photo of the product, write a description to it and add a link to the official web page. Send this information to the most active subscribers marked "secret". After that, your Messages will be sent very diligently, and the demand will increase.
3. Shares / sales, which are scheduled for the near future. Thank the most active subscribers with protocols or discounts. The opportunity to feel special not only encourages people, but also prompts for action. Maintain a dialogue with them and find out their opinion. Thus, one can learn about the company from outside and get constructive criticism.
4. Differentiation of Central Asia. Using direct, you can send photos and video materials according to geolocation or demography. In this way, more accurate statistics can be obtained. Since feedback is tracked and you can compare the results of surveys of different categories of users.
5. Be closer. You can communicate with followers through correspondence. It can be sending photos taken at your workplace with their participation, or at company events that they attended. Maintaining such feedback will cause people more trust and will not let you forget about yourself as something fleeting.

Conclusion

Advertising in the Instagram opens new opportunities for your business. It is important to competently approach the choice of its type, as well as the quality of the content, and the result will not be expected. Your CA will expand significantly, and the business will receive new customers.

advertising , cost