The role of hashtags in Instagram

Instagram is becoming increasingly popular among users from around the world. This is a powerful tool for marketers - absolutely any audience can be found on the social network: from world-class stars to students. Marketers are willing to use this social network to promote brands, as this is a simple, inexpensive and effective way to inform potential customers about your company's existence, promotions, discounts, news, as well as to maintain customer feedback and advise them.

In addition to advertising in Instagram, for which you need to pay, there are many other promotion tools. In particular, popular hashtags, whose role users often underestimate.

What is a hashtag and how do they work in Instagram?

Heshtags are familiar to everyone who spends a lot of time on social networks or blogs. This is a kind of label that allows any user to find the necessary information in one click.

Heshteg is a word-label that allows you to group posts in social networks on topics. The user himself can determine to which category he should include his post and put the corresponding hashtag, and other users can use it to navigate and search for certain information. In the Instagram, using these tags, grouped thematic photos and by the name of the event or place you can find a full photo report from all who visited it.

How to make a hashtag?

Hashtog can be any word, just put the # sign in front of it without a space. Here's how: #mark. If you need to add several words to the tag, you must write them together, like so: #markinstagram, either through the bottom underscore, #start_intergame. If there are spaces, the tag will not be considered active.

Hashtags are seen by all users, even those who are not subscribed to you. But they also allow you to sort information within your account for your own convenience.

The key features of the hashtag are the following:

1. You can place tags in any part of the text. They can fill out individual words in the text or put them in order as a signature to the photo through a space.
2. You can put both uppercase and uppercase Latin letters and Cyrillic letters. You can put numbers.
3. There can not be spaces in the hashtag.
4. Instagram remembers the tags that you enter, and when completing the next publication, we suggest using them automatically. It is very convenient and saves time.

How to make hashtags in instagrama competently?

Now that you know how to put a hashtag in the Instagram, you need to figure out how to do it effectively. Under the photos of many users, you can find a whole paragraph of tags, each consisting of a single word. For example, many users write a description of their photo with hashtags, in particular: # excellent # day # turned out # today # all # thanks # that # came. This is incorrect, since it is unlikely that any user will search the network for a hashtag # what. That is, this arrangement is inexpedient.

It is necessary to choose thematic tags. If you are engaged in the promotion of a company that produces cosmetics, then options such as cosmetics, natural cosmetics, brand, brand name, use, composition, and other relevant words are suitable. We remind you that tags do not have to consist of one word, but it's also better not to use more than two words, because few people enter long queries into the search string. One-word tags are usually more popular.

What are unique hashtags?

Unique hashtags are tags that users put on themselves to highlight a certain group of personal photos. However, for a marketer, the use of unique hashtags is not always justified. The thing is that personal tags can be used only for navigation inside the account.

That is, if you publish thematic content, then you can mark it with certain hashtags. For example, if you write about an action, then this option is suitable # brand name_action, and when you write a useful tip, then this: # brandname_soviet.

This will help you to find the right information or content block without any problems.

How many tags can I put?

How many hashtags can be put in Instagram? You can only supply 30 hashtags, since this amount is limited by the administration, so that in the social network did not start a kind of "porridge". However, it is necessary that not always such a large number of such labels is justified - it is very important to be able to put the hashtag correctly. And if for the average user of a social network the ability to choose and put them is no more than a useful skill, then for marketers and targetologists it is a necessary skill.

Remember : the maximum number of tags is 30. If you write more - none will be published. But marketers do not recommend putting more than 5-6 tags under the publication. And this will be enough if you pick the right options.

There are special sets of tags, as well as services that show the most popular tags, which are often introduced by users of Instagram. Using such labels will help you show content to more people.

Search by hashtag

In Instagram you can search for specific publications on such sections:

1. People.
2. Tags.
3. Places.
4. The best.

This algorithm was introduced recently, but it is very convenient for users.

Conclusion

Heshtegi is a powerful tool of the CMM specialist or marketer. Choosing the right tags for their collection of the most popular, you can draw attention to a wide audience to your post, get a lot of likes and comments. But you can, of course, not particularly sweat and order a comprehensive promotion of the brand or profile in Instagram in such services as Pamagram , Zengram , Doinsta , but this will determine the extent of your laziness.

promotion , tips , hashtags