The use of games in history in Instagram to attract new subscribers

Games for Instagram in history is an example of competent application of non-standard marketing, in order to attract a new audience to your account, advertise goods, services, brand. This publication will clearly show the variety of entertainment, in Instagram Stories, the principles of creating and applying them for business expansion and brand recognition.

What games are played in Stories in Instagram?

Today, in the social network Instagram you can find games involving the subscriber for certain actions or dialogue. An example is:

• Games-contests, guessing words, riddles and puzzles, made up of emoticons, drawings or photographs.
• Game quests, where subscribers by majority of votes or comments indicate the creator of the game for further action. For example, the creator publishes a photo with the question: "What should I wear today for a date, skates or sneakers?". Further, based on the majority of votes, the creator of the game publishes the photo in the clothes indicated by the subscribers and a new question.
• Comic games. Externally, they look like filmstrips, provided with comments. The more they have more humor and intrigue, the more often a person becomes a participant in this action.
• Anecdotes. The user listens to the beginning of the narrative. To find out the end of the story, click on the link (arrow or any interactive button) that sends the subscriber to another account with a continuation.

Summarizing the above, games for Instagram in history are limited only by the imagination of the creator.

How to invent and conduct a game with the help of history in Instagram?

This service is "sharpened" in the photo and video reports. That's why entertainment in this section of the social network is most often created in the form of quests, supplemented by visual effects and sound. They do not require specialized skills, but they can easily cope with boredom, both to subscribers and to their creator.

After completing one task, the subscriber receives the following. The figure shows the approximate structure of the linear quest.

There are also more complex variants with a branched structure, where the user chooses which action to take.

How to create games for the social. Network of Instagram in its history? The simplest structure is linear.

1. Think up a script.
2. Prepare photos and video materials.
3. Publish them in the section in the desired sequence, indicating the place in the image where you want to click (tapknut).

In cases with a branched structure of the quest, you will have to use several accounts: your own or your friends who will support your project.

Popular games in Stories

One of the popular bloggers launched online fortune-telling. The principle is as follows: the user asks the question, and in the comments indicates the page number and the line. The creator sends the subscriber a "prediction", after which the latter writes in the comments, horrible or not.

The famous German automotive brand invited all users to assemble a car from the parts. At the end, the subscriber gets a picture from the car of his dreams and his value for today.

Photographer Brandon Woelfel became popular in Instagram not only because of the unique presentation and own style of his pictures, but also due to constant communication with subscribers, which are conducted in the service Stories. Initially, Brandon uploads one not processed image, then asks the subscribers if they want to see the photo after processing. If so, then you need to reply in the comments to the post. Despite such unpretentious rules, about one million subscribers are each day involved in the creation of a masterpiece, and Brandon himself receives up to 2,000 comments per photo.

One well-known online store launched a game with the goal of promoting its products to the Russian market. Users were offered a picture of the interior, on which each detail was supplied with a link. When pressed, the subscriber launched a hyphus with this interior item.

This is only a small part of the mass of popular games, claimed today among users of service stories of the social network and nstagram.

How to add Stories to a hashtag and geolocation search

Before you start announcing and publishing entertainment, you need to gather in the right place and at a certain time the audience. As practice shows, the largest number of gamers use geolocation and hashtags to search for specific games in history. How can I add my story to search by these parameters?

In fact, everything is quite simple: you need to mark the photo of the first page with the appropriate stickers with geodata or hashtags. This is done as follows:

• After the publication of the photo in the history, you should go to the stickers section where you can select the "Place" sticker. When you click on the sticker, Instagram offers you to select the geotochka that you want to place on Stories.

• In the corresponding section, select the hashtag sticker. When you tap, a virtual keyboard appears on the smartphone screen, where you can type a hasht that matches the search criteria.

It is important to understand that on Stories you can add only one sticker with geo-data and hashtag. If a little trick allows you to install several hashtags in the photo in the story. For this, you need to go to the text adding section in the edit mode and manually write: # hashtag. Instagram will offer a choice of the most popular, similar in writing and meaning hashtag.

As a conclusion

By creating and publishing games for Instagram in history, you can easily make your account more lively and interesting for subscribers, promote a product or service, the benefit of free options for this very much.

games , stories , promotion