Themes and categories of hashtags in Instagram

Using hashtag is an integral part of the policy of independent promotion, both in Instagram and in most social networks. Tags allow you to group posts by topic, promote them in the newsline, greatly facilitate the user's search for a specific image. In this publication we will describe what the popular hashtags for Instagram are about and how to use them in advance.

How to use a hashtag

A hashtag is a word or a keyphrase, before which the # grating is placed. A properly written tag can not contain spaces. Any alphanumeric designations are allowed. To separate words in a tag, you can use underscores.

The use of tags in Instagrams is quite simple:

• Identify the essence of your image. The simpler the word, the better it will be remembered for people.

Important! If you want to add a popular tag to the description, download the invented word in the search box and select from your favorite search engine similar to the subject and meaning of your snapshot.

• Put the # symbol in front of the future tag and add the tag in the description to the image.

In the network, you can find a lot of recommendations for using hashtag. Among them you can find really useful tricks, but there are those that, in addition to surprise, do not cause any emotion. We have collected the most effective methods and are ready to share with you, our dear readers.

• Do not use only popular hashtags. They have a very short "lifespan" and your image will very quickly be lost in a huge number of pictures.
• Do not download a large number of hashtags to one post. Use in the description no more than 5-6 pieces, among which should be, both popular and unique.
• Add popular tags in Instagram not only in the description, but also in the comments to the photo.

In order to get the maximum number of likes on your publication, use the tag change scheme, namely:

• Add in the comments to your post the popular hashtags as close as possible to the subject with your image.
• After a few minutes, remove all tags and add popular hashtags for Instagram by category and by topic. This will significantly narrow the audience and allow attracting interested people.
• After a day, delete these tags and add a new portion, but with a geolocation label already. For example: # Ornaments of Minsk; Jewelry_Minsk.

Based on experience of use, this scheme will get from 20 to 100 likes on the post. If this amount still does not suffice you, use the services of proven wrapping services: Bosslike, Likemania.

What are the most popular hashtag categories?

All tags are broken into the Instagram by categories to simplify the search. In Insta there are categories in which most of the posts are done.

Next, we publish a list of the most popular categories. The data are taken from analytics for the period: the end of 2015 - the middle of 2017.

Holidays:	New Year; Christmas; Birthday.
Seasons:	winter; Spring; summer; autumn.
Weather:	rain; the sun; snow.
People:	girls; guys; Selfie; eyes; love.
Travels;
A family:	children
Art:	A photo. Minimalism. Abstraction.
Food:	dish; dessert; beverages.
Sport:	football; fitness; swimming; tennis; body-building.
Animals:	seals; dogs; horses.

In each category there is a certain number of most commonly used tags, which, a priori, become popular. All the popular tags for instagram by category will not be considered; detailed lists in a huge amount are published on the profile Internet resources. Next, consider only some of them and try to understand the principle of creating a popular hashtag.

Tags Instagram by category

As an example, take the tags from the category "Holidays". What holidays are common to all inhabitants of the earth? That's right - it's New Year, Christmas and Birthday.

Let's consider what tags related to these holidays were popular in Inste for the last two years:

• New Year. According to statistics, most often used: #newyears and #newyearsday. Further, similar metatags indicating the year and the number of holidays are: #newyear # 2016; # newyears2015; # dec31; # jan1, etc. The next most popular are the tags that define the action and the event itself: #celebration; #newyearsparty; #celebrate. Did not ignore this topic and the Russian-speaking users Instagram: # New Year; # new year2016. Very popular tags that symbolize the attributes of the holiday: # Christmas tree; #Santa Claus; # Snow Maiden; #New year's night; # snowflakes; #fairy tale; #happiness. To the theme of New Year's holidays, as it is impossible by the way tags with the description of treats and everything that is connected with them: # tangerines # champagne # salad # olivier # basalt, etc.
• Christmas. In this category at the height of popularity were metatags written in Latin letters. About why this fact takes place, will be described below. Based on analytics, to describe the images of this subject, most often used: #christmas; #holiday; #happyholidays. Meta tags with a description of the attributes of this holiday: #lights; #presents; #decorations; #santa; #santaclaus; #merrychristmas.
• Birthday. To describe snapshots of birthdays, users of Insta used: #birthday; #party; #bestoftheday; #birthdaycake and several variants of metatags embodying the holiday.

The same applies to the seasons (there are only four). If you carefully consider the list of topics in the category "Food", it becomes clear that any image associated with it can be attributed to one of the themes: Dish, Drinks, Dessert.

So, the attentive reader has already realized that the most popular hashtags in any category are written in English. Why is that? Yes, because the English-speaking users in Insta more. There are exceptions and they are related (mostly) to the New Year holiday. Why? Yes, because this holiday is the most important only in the territory of Russia and some part of the post-Soviet space: everyone else celebrates Christmas.

How to create a popular hashtag? Consider the category Christmas. What is it, and what is connected with it? Christmas is a holiday, fun, Santa, family, gifts. Proceeding from this: #christmas; #holiday; #merrychristmas; #happyholidays; #santa; #family, etc. The hashtag data completely correspond to the list of popular meta tags, which we (as an example) were presented above.

As a conclusion

In this article, we looked at what constitutes and how popular hashtags are created for Instagram on topics and categories, and also learned how to use them for maximum audience engagement. Let's sum up: Using hashtags is the most simple and effective method of typing the likes and army of the followers in Instagram. Use popular ones and create hashtags yourself. As you can see, it is very simple when the principle is clear.

promotion , list , hashtags