Tips Sharks Business: how to make a business account, and how to work with it?

For more than a year the Instagram has been holding the leading positions in the list of the most popular social networks in Russia and the world. Therefore, more and more organizations are joining it, creating their own official pages, where products and services are promoted, interacting with clients and even making deals.

In this regard, the administration has decided to divide the usual personal pages of users and company profiles more than a year ago, thus creating a separate category - business accounts.

Obviously, commercial organizations will go into the Instagram not just to see and evaluate the photos. This platform they use for trade, increase brand recognition, promote their own product, expand the audience and actively interact with it.

Today we will analyze what a business account in Instagram is, how to do it and how to work in it.

What is a business account, and what does it give?

First of all, let's define what is the difference between a business profile and an ordinary one. Its features include:

• feedback button with company representatives (located near "Subscribe");
• indication of the business category;
• at the choice of the company, the writing of their physical address;
• special advertising and marketing opportunities;
• Extended statistics on subscribers and publications in the mobile version.

And now let's figure it out with some options, which gives the social network, and start with the button "Contact". It is located in a convenient and accessible place, next to the button "Subscribe". When you click on it, the user opens a small menu with three options:

1. "How to get there." By clicking on this category, the client is redirected to the map, where the physical address of the organization is specified, and convenient routes to it. This option is ideal for local points (shops, beauty salons, cafes and other).
   
2. The "Call" button. Selecting it, Instagram will request confirmation on the call. If the user agrees, a phone number is dialed, and the customer can specify all the details in person from the representative.
   
3. "Write a letter". This option is ideal for those companies that do not want to once again "shine" their phone number, or prefer to communicate through an electronic mailbox. When a user clicks, they are asked to write an appeal to representatives.

Note! To work with a business account, there must be at least one contact (physical address, phone number or e-mail address).

Now let's move on to, perhaps, the most convenient business tool in Instagram. And his name is statistics. In this column (you need to click on the chart icon for the transition), the owner of the page is given a metric with the following data:

• the best publications;
• Detailed account statistics (click-through rate, views, and reach)
• demographic information about subscribers (by sex, age, country and city);
• periods of maximum audience activity;
• statistics of each post (the transition to it is carried out directly through the publication).

Paid it or not, how much to pay

Instagram is a free social network, and it does not charge fees for using its services from regular profiles or business accounts. The only expenses that business owners can incur after registration are the salary of the content manager and the budget for advertising and promotion.

How to make a business account in Instagram?

Create a business profile from scratch in the Instagram is impossible - while the developers have not yet implemented such an option. To begin with, you will need to register a regular user profile, enter a login and a unique password. Also, to create a commercial account, you will need a company page in another social network - Facebook.

How to make a business profile in the Instagram from a regular account, see the next section.

How do I convert a regular profile to a business profile?

We'll figure out how to make a business profile in the Instagram from a regular account. So, we hope that you have coped with the first step and you already have a user page. The case remains for small, you need to make a profile commercial, and start working.

On iPhone and Android

Follow these simple instructions and it will take you no more than ten minutes:

1. Go to your page and tap the gear at the top of the screen. So you will go to Settings.
2. Click on the "Switch to Business Profile" section.
   
3. Choose your page on Facebook, to which you want to link the account.
   

   Note! Your profile in Facebook and Instagram should be open - public - this is one of the key conditions for the functioning of commercial pages.

4. Authorize (optional) on Facebook and confirm the binding.
   
5. Fill in the basic information (category of the page, data for feedback, that is, contact information), make the necessary adjustments. Tap the "Done" button when you are sure that you entered all the data correctly.
6. You can start working!

From the computer

The algorithm of translation on a computer is no different from the mechanism on mobile platforms. The only BUT - if you used a mobile application when registering on Android and iPhone, then the changes from the computer are made through the site www.instagram.com

How to set up a business account?

To set up a business account, you need to provide a MINIMUM with one contact information (we already mentioned this):

• physical address of the company or regional office;
• an electronic box;
• phone number.

You can limit yourself to one, but for convenience it is better to give users a full opportunity for feedback in any convenient way for them.

Business Account Categories

The category of the business account is imported straight from the page on Facebook, and it can contain different options:

• the media person;
• bank;
• restaurant / cafe;
• online store;
• beauty salon and others.

Minuses

No matter how functional and convenient the business profile does not seem at first glance, it certainly has its own disadvantages:

1. These accounts are sharpened for sale. Millions of users visit the Instagram daily for recreation and entertainment, viewing photos and news from friends. As the statistics show, most people pass by commercial accounts only if they are not filled with interesting and informative information.
2. You will have to pay for the promotion, and a lot if you want to get a big conversion and increase in sales volume.
3. Many people are psychologically difficult to make a purchase on an impersonal profile - that is, beyond what is not a public visible person. It will be easier for them to buy a product from a well-known blogger, which they have been following for a long time, or at least with a brand that has been promoted. At the initial stages of development, sales, most likely, will not give a significant "exhaust" and the name itself will have to be won persistently and for a long time.

How to disconnect a business account?

You can remove a business account in two ways:

1. Go back to your personal profile (do everything the same as when switching to a commercial page).
2. Delete the company's business account in Instagram in the settings of Facebook. They are in the upper right corner. You need to go into them, find the Instagram tab, click on "Disconnect" and confirm your actions.

Conclusion

Today we have considered a rather topical issue among entrepreneurs - business accounts in Instagram. It can be concluded that this is a convenient tool for conducting and promoting a company that clearly has its advantages and disadvantages. However, to get it anyway is worth it. Good luck!

business , manual , profile , tips