Top of the most popular Instagram accounts in the world in 2018

There are many ways to increase the popularity of the page in Instagram: attracting subscribers by publishing high-quality and unique content, using gray (and sometimes prohibited) methods of promotion, launching contests, various entertainments, etc. But if you seriously think about monetizing your Instagram account, the first thing to do is to choose the right topic for your page. No competent expert is called to name a win-win option (specifically in your case), and we also will not do it. In this publication we will examine what the most popular Instagram in the world is, in various spheres, subjects, etc. Analyzing the success of others, and you will be able to achieve high results, gain popularity among users, which is expressed by very specific income figures.

Whose Instagram is the most popular in the world?

The answer to this question is obvious: the most popular account in Insta is .... Instagram, which is the largest site in the world for the publication of copyright content.

The content of his account includes the best pictures that are published by his subscribers.

The most popular Instagram-account in Russia in the actress of theater and cinema, singer and TV host @ samburskaya Nastasya Samburskaya. Thanks to regular and rather comical photos of his working moments, Nastasya today has more than 7.5 million subscribers.

The second most popular profile is Timati. Timur, adoring his daughter Alice, regularly posts videos with her daughter, from various events and parties. The page of Timati has been signed by more than 7.4 million people.

Ksenia Borodina and Olga Buzova (who does not remember Dom-2) share the third place in the popularity rating of the Russian Instagram. The first is divided with subscribers content from parties, photos of children, mi-mishnymi images of animals. Olga leads an active lifestyle and post everything that is associated with her: selfi from travels, filming, photos from shops, etc.

Most popular girls in Instagram

By the number of admirers, Russian stars are much inferior to Western ones. The first place among the girls Insta-bloggers is Selena Gomez @selenagomez. In her 24 years she is already a UNICEF Goodwill Ambassador, and in combination a movie star, composer and songwriter. To date, the girl has more than 131 million admirers.

The basis of success is content from filming, concerts and photo sessions, selfie in nature and at home.

The second place in this rating is taken by the American pop star, singer Ariana Grande @arianagrande.

One of the factors of her success as a blogger is a lively dialogue with the followers, who take an active part in shaping her image. Today, more than 116 million followers have subscribed to her page.

Next behind Ariana, the podium is held by the pop star Taylor Swift @taylorswift

The page of the singer in Insta is filled with videos from records, concerts, selfie with animals and covers of their albums. To date, more than 105 million subscribers have wanted to touch the deity.

The most popular stuff in Instagram

Public are communities of users united by a love for a particular topic, a "star", a hobby, etc. Analog groups in VK and OK. To date, the most popular public posts in the Russian Instagram are:

• Black Star @timatiofficial-Timati's dummy: stars of stage, rapper and showman. In his community Timur to share with the followers photos of celebrities (including the President of Russia, Chechnya and Uzbekistan) and content from his own network of fast food restaurants blackstarburger. Public has more than 7.5 million followers.
• Community of admirers of talent of comedian and showman Paul Volya @pavelvolyaofficial. The popularity of one of the most popular TV presenters on Russian TV "forced" to join his talent more than 6.5 million subscribers.

The third place among Russian Insta-publikas is occupied by the community of TV host Ivan Urgant @urgantcom, who is pleased with the content of 5.5 million subscribers.

Popular children in Instagram

Fashionable and beautiful children do not lag behind adult bloggers in popularity. For their success, hundreds of thousands of fans, including those from the adult audience, follow. Today, Alisa Timurovna (daughter of Timati) takes the first place in the rating, her grandmother's Instagram leads her. https://www.instagram.com/simona280/. On how the daughter of a star is raised every day more than 2.6 million followers watch.

The second place is occupied by Kristina Pimenova, the model is 11 years old.

Despite the age, more than 2 million subscribers are happy about its success in the modeling business.

Anna Pavaga 7 years old at such a young age already has the status of the most beautiful girl in Russia.

Now in her "piggy bank" 475 thousand fans.

Most popular topics and requests in Instagram

In the outgoing year 2017 the most popular topics were:

• seals;
• a family;
• sports and entertainment;
• women's themes;
• masterpieces of cooking.

Seals (and other cute) are very popular with the audience, among which more than 80% of users are women and girls. They gladly subscribe, enjoy and comment on such content.

Family values ​​are again in vogue. Photos with children on walks, on travel, fun and even simple everyday moments of life attract the audience very much. People are very fond of watching (from outside) the life of a man in his natural habitat. An example is the profiles:

• @gisele - representative of the modeling business, which attracted the attention of content about work, home and their loved ones.
• @lenaperminova - an athlete who earned respect, not only through athletic achievements, but also because she spends all her free time with children.
• @ lenatemnikovaofficia is a famous singer who refused a career in the name of the family and her child.

Ordinary users of social. networks with admiration look at sports men and women, especially those who achieved high results. Some such content even motivates to accomplishments: going to the gym or, at worst, moving away from the refrigerator. An example of the most popular sports pages:

• @nike - the account of the manufacturer of sportswear Nike.
• @basebodybabes - page about fitness, sports, healthy lifestyle.
• @usmanovakate is a profile of the famous Russian sportswoman, fitness coach Ekaterina Usmanova, whose forms (according to most Russian admirers) are flawless.

Female themes are always in demand among the same audience. Well, how can you not admire a woman who has found the strength to lose weight, create a public in Insta, learn from a consultant and open a successful business selling cosmetics to their own subscribers. Or, how can you not sympathize with a girl from a rich family who threw a successful career (Businessman, model, consultant, etc.) and started all her spare time to save the "Afro-Himalayan" grasshoppers and the public in Insta.

Trends this year

If you want to create a popular account, you can go in two ways:

• publish content from the list of the most popular topics;
• Use themes that are just gaining popularity among users of Insta.

Among today's topical themes can be identified:

• "Heart for the heart". Denoted by hashtags # follow4follow; # like4like; #instalike. If you want your publication to be marked - put the hashtags under it, and "tons" of likes will begin to fall on it. The main thing - do not forget to note the heart of the content of the one who has gone to bed.
• "Lovestyle" - content about a beautiful life. It is absolutely not necessary that you publish photos of luxury cars, yachts, brand accessories, etc. Collect a large number of photo-like photos associated with simple joys: morning coffee or a bouquet of flowers (though made in the appropriate environment).

Content that corresponds to the theme "Seasons" is always in demand. Everything is clear: almost all are fascinated by professional photographs of the first snow, fall leaf fall, bright sea waves, etc.

Conclusion

In this publication we have tried to acquaint you with the most popular accounts in the Russian and World Instagram. Carefully analyzing the content and strategy of successful bloggers, you can draw conclusions that will attract the army of admirers of your page. There are no exact recipes for fame. The main thing is to do what you are good at and match the user's interests.

stars , popularity , profile