Use the button "Promote" in the Instagram

The "Promote" button in the Instagram is the only way to advertise already existing publications without going to the Facebook advertising room. This functionality becomes available to the user only after switching to a business account. This publication will provide step-by-step instructions on how to set up targeting and promote the post directly from the Instagram application.

Promotion of publications in the Instagram

Everyone knows that effective advertising in Instagram implies the implementation of a whole range of events, in which regular publication of photographic materials with the correct arrangement of hashtags and geotags in the description goes. This approach makes it possible to promote the publication in the search distribution of Instagram.

There is still a lot of signs on which in this social network the best posts are selected for publication in the news line, namely:

• Involvement. The more likes and comments, the greater the likelihood of getting into the tape.
• Time taken by users to view content.

A more complex variant of creating an advertising publication in 2017 implies the use of targeting, which is set up by the advertising office and Facebook tools. With the appearance of the button "advance" in the application, to untwist the post with the use of targeting was much easier. Next, consider how to advance the post with this function.

Important! In order to promote the publication in the application, you need to go to the business profile. Only after this procedure, under each post there will be a button "Promote".

How does the "promote" button work in the Instagram?

To promote the post, you must do the following:

1. We go to your profile and choose the necessary publication.
2. Click on the button "Promote".
   
3. We choose the promotion purpose: to call, go to the site.
   If you select the "Visit website" option, you will be able to select the text of the button that will accompany your advertising publication.

   Tip: To change to another resource, experts recommend using the text "More" or "Learn more."

4. After that, go to the settings of the audience.
   The system offers two options: automatic and manual. The first means that Instagram itself will select an audience that your post may be interested in. By selecting the second option (the New audience item), you can adjust the audience coverage based on gender, age, interests and geo-referencing.
   
   In the "Places" field you can specify the city, the country of choice of your target audience. In the "Interests" tab, you can specify which circle of interested users to show your ads.
5. Go to the budget settings and the duration of the advertising publication.
   For many, this procedure becomes an insurmountable obstacle before launching your advertising campaign. Next, we'll look at how to set the time for the promotion, and the amount that you are willing to spend (yes, the service is paid) to promote your advertising post in Instagram.

   Important! It should be understood that the choice of the amount spent on the promotion of the post entirely affects the coverage of the audience and a lengthy campaign. Today, the minimum budget for promoting the publication in Instagram is 20 rubles per day.

   When choosing an audience budget, the system usually offers two options for approximate audience coverage. Choosing the number of days of display and coverage, you will get the amount that you need to spend on promoting the post.

   

6. The next step is to preview the action. By selecting this option, you will see what your ad will look like to users. The difference with the usual post consists in the inscription "advertising" under the nickname, and the presence of the button "more" under the photograph.
7. Choose a payment method. In this option, the system offers a choice of billing country, payment method via credit (debit) card or through the PayPal payment system.

Important! Money for advertising is removed for referrals on your link. If users do not click on the "more" button, the money is not withdrawn and you, in fact, get free attention of users to your account.

After the process of setting up targeting and the method of payment is over, click "Next".

It should be understood that clicking on the "Promote" button at the end of the configuration process does not mean launching an advertising campaign. In the next 30-60 minutes, the publication will be in moderation, and only after checking the payment and compliance of the post with all the requirements of the system will the promotion be launched.

Limitations on the promotion of publication

Some users ask the question: "Why is there no opportunity to promote the publication?". When you post a post through the Instagram application, there are some restrictions, which are as follows:

• a business profile must be activated;
• there should be a page in Facebook, in which you are the administrator;
• The publication should not contradict the rules of advertising actions on Facebook.

In addition, the content of the advertisement should not be from the category 18+. Advertising of tobacco, tobacco products and mixtures, medicinal and narcotic preparations is forbidden. A full list of prohibited materials can be found in Facebook.

In other words: If the "promotion" button does not work (or does not exist) under the post, then you have not activated the business account; There is no link to the page with Facebook or you are not its administrator; post does not comply with the rules of advertising. If you are for some reason, you need to stop promoting the post. To do this, just delete the post.

There is a category of users that irritates the very existence of advertising, regardless of what is advertised and who advertises. So, how to remove advertising from Instagram? Most likely, in any way. There is only one option that can help in this matter: delete all of your data from Facebook. All the matter is that for targeting the data is collected from facebook questionnaires, which are linked to the account in Insta.

Conclusion

As a conclusion: the button to promote in the Instagram is an excellent tool for promotion of publication directly from the application. In this article, the steps that need to be taken to launch the process of promoting an existing publication were discussed in detail. Use this function, it's not for nothing that they say that advertising is a trade engine that will allow you to quickly tell your target audience about your product, service or new brand.

instruction , promotion