Ways to promote Instagram via Facebook

How to promote Instagram through Facebook? This question is increasingly asked by bloggers who are planning to attract a new audience to their page, to declare their business or service to a wider audience. This publication will consider in detail the issue of promotion of the account in the Instagram through the social network Facebook, which includes advertising and promotion of publications.

Why Facebook?

The general hobby of the world community by social networks opens for business owners almost unlimited possibilities concerning advertising of their products or services. And the wider the coverage of resources of such an orientation, the more the number of potential customers can be "purchased".

As you know, there are no tools for advertising from ordinary users in the Instagram. Why, for promotion should, first of all, pay attention to Facebook? Several important reasons should be outlined.

1. Since Instagram since 2012 belongs to Facebook, it is possible to promote a business account only with close integration of social networks with each other.
2. It is believed that the audience in Facebook - it's people, for the most part, self-sufficient and have a stable income.
3. The social network itself has a powerful Toolkit and opportunities for promotion.

In addition, the question of how to promote an account in the Instagram through social network Facebook is quite simply solved. About what steps for this should be done and will be told in the next part of this publication.

How to link an Instagram account to Facebook?

The first step to unleash (or, in the slang, "promote") your account in the Instagram through integration with the social network Facebook (hereinafter FB), first of all, you need:

• have accounts in both social settings;
• to carry out the procedure of binding them to each other.

You can do this directly from the application on your smartphone or through a computer, using the option of setting on Facebook. In order to get the accounts of data from the mobile device to work in a bunch, you need:

1. Launch the Instagram application.
2. Log in to the profile.
3. Select the line "linked accounts" in the "Menu" tab.

After this operation, you should select the desired social network (in our case this is "Facebook") and enter registration information. The last step is to give permission to Insta to use the data.

The binding can be done directly from the FB account. For this you need:

1. Enter the settings section.
   
2. Select Instagram.
   
3. Click the "Login" button.
   
4. Maintain account data from the page in Insta.

After this operation, you can assume that the binding has taken place. What does it give? By integrating these two popular social networks, you can: manage comments and posts; edit your data and most importantly - create advertising. This will be discussed in the next chapter of our narrative.

How to advertise in the Instagram via Facebook?

The advertisement is engine of the trade. This is an axiom (a theorem that does not require proof). As mentioned above, to create an advertising company (and, therefore, for promotion) in Instagram of its tools is not provided. So you need to use the FB features! To create an advertisement, you need:

• enter the FB account, click the arrow icon in the upper right corner of the page;
• from the drop-down list select the section "Manage ads";
  

After this procedure, the program will offer to register in the business manager. Follow the registration procedure and enter the Ads Manager menu (three horizontal bars in the upper left corner of the window).

• in the interface of the manager, click the button "Create an announcement";
• Next, in the left column, the manager will offer to create a campaign and the purpose of the advertising campaign.

Important! In the "Purpose" section there are 3 categories. Selecting a category and hovering over the target, a tooltip will appear, indicating what it means. For example, to display your advertising to the maximum number of users, you need to select "Coverage", then enter the name of the advertising campaign and specify (if necessary) additional data requested by the manager.

• after all operations, click "Continue". The manager will transfer you to the page with the "Ad groups" setting, where you will need to enter a name (preferably recognizable and unique) that will be displayed in notifications and statistics;
• Enter the address of the linked page in the Instagram in the corresponding field;
• perform the settings of the "audience" block, then click "Save";
• customize the placement (the place to display your advertisement). In this case, Instagram is interested. Leave a tick just opposite this site.

Important! If you want the ads to appear in the feeds of your audience (mentioned above), leave a checkmark next to "Tape". If you are interested in advertising in the block Story, then leave the designation opposite the "History".

After setting the date for displaying the advertisement, budget, click "Continue". Next, you can proceed to create the ad directly.

How to advertise in the Instagram via Facebook

To once and for all decide for yourself how to promote the Instagram account through the Facebook social network, you need to consider all the features of Ads Manager. This option allows you to use an existing publication or create a new one for advertising. Promotional specialists recommend using the opportunity to create a new ad that will take into account the features of Instagram. For this you need:

• select the option "Create a new advertisement";
• specify the address of the account in Insta;
• select the format of the post and the mode (fullscreen or normal).

Next, write an advertising text, download the required number of photos (up to 10 pieces). By clicking the "Preview" button, look at how your advertisement will look in the Instagram. After checking and editing (and without it), safely click "Place an order".

Important! For conducting an advertising campaign Facebook (most likely) will require payment. The method and amount settings are located in the "billing and payment methods" section. After setting this option and checking the post by the moderator, your advertisement will appear in the Instagram.

Promoting publications in Instagram

If for someone this method seemed complicated, then for promotion of an account in Instagram you can use a special option available in the business profile. In addition to the expanded statistics and communication, a "Promote" button appeared under the publication. Consider how to use this feature.

• Click on the "Promote" button. For this action, you will need to choose what people should do: visit the site or call.
• Customize the target audience: manually or automatically. When you manually configure, you need to choose the gender, age, region, interests of people who will be scrolling your ad.
  
• Adjust your budget, depending on the coverage and time of the campaign.
• Check the order (preview of the promotion).
• Add a payment method. In the Instagram you can pay by credit card or Pay Pal electronic payment system.
• After adding a payment method, click "OK" and "Promote".
  

Some time (on average, up to 1 hour), your ads will be in moderation, after which the ad will start spinning.

And finally

Advancement in Instagram is a fairly simple, but not free, process, which, undoubtedly, is worth its money, especially as part of business expansion. There are simpler, but no less effective ways to promote an account on social networks - these are mass-media services: Pamagram , Zengram , Doinsta , etc. Each of them has its advantages and disadvantages, ardent admirers and opponents. If you do not want to understand the interface and the capabilities of these programs, then use our instruction in which we tried to explain in some detail how to promote Instagram via Facebook.

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