Ways to promote pages in the Instagram

Promotion of the page in the Instagram is the main task of users who use this social network for self-expression, searching for friends and developing their own business. In this article, step-by-step instructions will be given and possible options for promoting your own page in the popular social network Instagram will be considered.

Why is it necessary to unwind the Instagram?

Today, Instagram takes one of the leading places among all social networks by the activity of the audience, which demonstrates a high degree of interaction between users and brands presented in the service. This platform is designed for the publication of visual content, which is assimilated by the consumer at times faster than any other kind of information. All this makes Instagram one of the most promising social platforms for recruiting a base of potential customers and customers, in other words - for business promotion.

Profiles of ordinary users need to be promoted. In addition to the opportunity to express themselves, to find new friends and like-minded people. A popular page, with tens of thousands of subscribers and hundreds of thousands of followers, allows you to get a good profit due to advertising.

Popular errors while promoting

Nobody wants to make mistakes that will lead to the loss of subscribers. Therefore, further consider the TOP errors made by users when they move their page to the Instagram.

The main mistake of owners of user profiles and business accounts during promotion is searching for recommendations of "professionals" and reading a variety of selections with a list of beginner blogger errors. Consumption of such content shows self-doubt, the fear of trying and experimenting.

In fact, it should be understood that there are no "golden rules" and "magical recommendations how to promote your page in Instagram. The main mistake you can make is not to register in Instagram! Know your target audience, understand the interests and preferences of your subscribers and followers - that's the secret of successful promotion of your page in the social network Instagram. In any methodology and strategy there are basic principles, everything else is comprehended only by trial and error. Next, consider the main methods of self-promotion of the page in the Instagram.

How to promote the Instagram independently?

How can we begin to promote ourselves or our business to Instagram without having the experience and sufficient knowledge base? In the network and specialized literature (yes, this one too), you can find a lot of proposals from marketing agencies and SMM companies that offer their services for the rapid promotion of the page in Instagram. Prices for promotion of the account vary from 500 to 25 thousand rubles. Nevertheless, all the work on promotion can be done independently. The main thing is to be prepared for the fact that page promotion is a constant and methodical process that requires observance of certain basic rules, self-discipline and a great desire.

Where to begin?

The first thing you need to do is define your target audience.

The target audience is a group of people who are interested in your content (product, service). It is on the target audience that the work of the blogger is aimed, which means by itself:

• creation of interesting and useful content;
• Steps to attract new subscribers and followers.

After determining all the characteristics of your target audience, you need to begin to clearly define the goals that you plan to achieve. The definition of goals makes it possible to competently develop a strategy for promoting your page in the Instagram.

The strategy of promotion is a step-by-step action that should be taken by the account owner in the process of promotion. Only after this, one can proceed to practical steps:

• competent filling and registration of your profile;
• creating a publication plan;
• advertising campaign.

Next, consider these steps in more detail.

How to apply for a profile?

To unwind the page in Insta you need to fill out the profile, in full and in detail. The first thing that a person meets in your profile is a photo (avatar), the name of the account owner (nickname) and brief information that gives an idea of ​​who you are and what you are doing.

So, a few simple rules for correctly filling the profile:

• A photo. It's better if it's not an abstract picture, but your real picture.
• Owner data. Look, on any untwisted (and popular) page the real name and surname of the user are indicated. Conclusion: we give our real data.
• Place of residence. As well as in the previous column, specify the present data.
• Hobby and occupation. The description should be brief, concise and honest. People should immediately understand how you can be useful and interesting to them.
• Link to the resource. This column allows you to specify an active link to your blog, site, storefront with photos of goods or a specific store page.

Important! Active link gives the main amount of traffic from the promotion page to the selling resource or the page in other soc. networks.

How to post publications?

Instagram is your electronic photo album, which is open for visiting. When promoting an account, you must follow certain rules for placing photos and video content in Instagram, namely:

• Post content from your life. Motivational pictures and various jokes to users are of little interest.
• Sign photos and make them a description with a call to action (like, click on the link, click on the photo, etc.).
• Observe the regularity of posts. The rule is one, both for the user and for the advertising page - no more than 1 publication per hour.
• Interact with subscribers, communicate, engage in conversation, respond to comments.

Once we have already talked about subscribers, then we will consider the question of where to get them and how to interest them.

How to attract new subscribers?

In any promotion strategy, there are many ways to attract subscribers and followers. Next, we describe the most effective, time-tested and free methods, how to make your page more visible.

• use hashtags in photos and in description;
• use geolocation marks (mark the places where this or that photograph is taken);
• Comment on the content in the promoted accounts;
• subscribe to other users;
• conduct mutual PR with other users;
• advertise your Instagram page in other social networks and on Internet resources.

Important! The above are only basic recommendations. You can attract subscribers in many ways. For example, the publication of controversial content is very effective, which gives "food" for discussions and comments.

What are the ways of promotion?

To promote the Instagram-Profiles specialists apply three types of techniques: generally accepted, free and paid. Next, let's take a quick look at all the available ways that the page is promoted in the Instagram.

Interesting content

Interesting content is the main factor that allows you to retain an existing one and attract a new audience to your page. To create a truly interesting content, answer yourself to the question that you are forced to subscribe to the accounts of other Instagram users?

Tip: provide information about something new (even secret), with useful recommendations and motivation for action.

Heshtegi

Hashtags (or promotion tags) - are one of the key components of the Instagram. With the help of meta tag data, people from your target audience will search for your photos. They can be special, related to your brand, product or service, and can be generally accepted.

Tip: use to effectively promote the page, both special (you can develop them), and popular # hashtags.

Massfollowing

According to experts on the promotion of accounts in social. networks, massfellowing is the most simple, cheap and effective way of attracting subscribers and followers. The term massive following means a massive subscription to other users in the hope that they will subscribe to the answer.

Tip: To effectively promote your account in the Instagram, you only need to subscribe to pages with followers from your target audience.

Using fake accounts

This method involves creating several accounts in Insta, from which you can advertise, send an invitation to subscribe to the main page.

Advice: this method of promotion takes place, but should not be misused, since such pages are administrated by Instagram, sooner or later blocks, and information sent from them, is regarded as spam.

Trust the promotion of those who understand this

A user with a popular and untwisted account a priori is a specialist in promotion. If you have such a friend (friend, relative), then entrusting him with the promotion of your page is a very good option. A reciprocal PR can make a part of his followers and yours.

Free promotion in Instagram

In addition to the basic free methods of promotion, today, there are a lot of services to cheat likes and subscribers who work on a conditionally free basis. The principle of operation is as follows: you perform simple tasks (as a rule - it is to subscribe to users and deliver your likes under the content), get bonuses for it, which you spend for the purchase of likes and subscribers.

Paid promotion in Instagram

As a rule, specialists in promotion are freelancers, SMM services and marketing agencies. The first will do the work for you, using most of their free basic methods presented above, but for money. Promotional companies, in addition to free methods, use methods of buying likes, subscriptions, advertising in other soc. networks and other developments that may pour out to the user in a "penny".

Tip: If you are ready to pay money and decided to engage in a comprehensive promotion of your Instagram Account, then pay attention to the popular, among our compatriots, SMM services: Pamagram , Zengram , Doinsta .

Order advertising on someone else's page

This is a very effective method of promotion, which in a short time allows you to pull up a large number of subscribers and followers from the page that advertises you. The cost of the order of advertising varies from 50 rubles to 1.5 thousand for an hour or two stays in the top.

Programs and services for the promotion of Instagram

Instagram is developing rapidly. Promotion in Insta makes it possible to significantly increase sales, promote the brand and receive additional money from advertising. To attract subscribers and potential customers of your business, today, in the network there are a lot of services and programs for automated promotion of the account. Let's consider some of them.

Instapromo.pro

After registration, Instapromo provides its customers with three test days to check the features and functionality of the program.

The main advantages are:

• flexible settings;
• the possibility of using filters;
• statistics;
• a lot of additional features and services (for an additional fee).

The disadvantage is the cost of using the program. All the functionality of the service consists of 3 modules, each of which costs about 800 rubles per month. The cost of the full-featured version is 2370 / month.

Tooligram

Tooligram is one of the most famous programs for promotion in Instagram. Now, the developers have taken care of removing restrictions on the number of used accounts and reducing the cost of a monthly subscription.

Pluses:

• flexible settings;
• auto-hosting;
• presence of a scheduler;
• Ignore list.

Disadvantages:

• the ability to work from only one computer;
• no filters;
• there is no way to track and respond to comments.

The cost of a monthly license is 1199 rubles.

Instasoft

According to most users, InstaSoft is one of the most successfully implemented programs for automated promotion in Instagram.

Main advantages:

• rich functionality with the ability to collect subscribers from the VC;
• auto-hosting;
• the ability to edit accounts;
• various filters;
• Tracking comments and messages in the direct;
• availability of scheduler and ignore list;
• the presence of complete statistics;
• low (in comparison with analogues) cost.

Disadvantages are: the ability to work with one PC, not a convenient interface for working with comments. The monthly subscription price is 1100 rubles.

Conclusion

The social network Instagram develops with the speed of "courier train". It's no surprise that many people want to profit from this site. Above, recommendations were given, methods for promoting your page in Instagram are presented. We remind you that there is no universal method; try, experiment, advertise and advertise, develop a network of subscribers and followers, create high-quality content and come with you success!

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