We tell how to create advertising in Instagram

Not all users know that in the Instagram there is no option for creating advertisements. Since this social network belongs to the Facebook Corporation, many functions are actively integrated through it, including the promotion of commercial projects. Setting up, launching and paying for the campaign is done from Facebook.

Create a public page for advertising in the Instagram

In order to start advertising in Instagram, you must have an account on Facebook. In Instagram itself, there is no such option, but in Facebook, for these purposes, a wide range of tools is implemented in the form of Ads Manager. Its options include all the necessary tools for setting up and analyzing performance. It will be available immediately after the creation of the public page. For the accessibility of understanding, we'll look at everything step by step and with the screenshots of the interface.

If before the creation of a public page was offered to organizations, recently Facebook is actively offering this service to every typical user who is interested in knowing how to create advertising in Instagram. But its availability is appropriate only for active bloggers and public persons. The rest for its promotion will require some effort and money. But one benefit from it is undeniable - you can use your page to create advertising in Instagram, if you are a beginner entrepreneur. Ideally, an advanced company must have a registered, professionally designed public page.

The "create" button in the Facebook profile is in the lower left corner.

From the selected options, select the creation of the page. The next screen is for selecting the page type.

From 6 windows choose the suitable one and click on it. Suppose that we intend to sell products under a certain brand. The drop-down menu offers you to specify the scope of our product. You also need to enter the page name here. Everything, the page is ready! It remains to arrange it.

Account Binding

Continuing the topic of how to start advertising in Instagram, now go to the Instagram from Android or iOS. In the profile settings there is an option "Switch to company profile" and "Login via Facebook". Find your created page and click on the "Contact" button. Asking about how to properly configure and design a page, you should orient the system prompts.

It is assumed that connecting the business profile in the Instagram, you took care of the audience: you have a certain number of subscribers, they show at least some activity and involvement. But if it is not, then there is a little more work to be done. All those who are now using social networks to raise millions of indicators, also once started from scratch.

There is a simple, but purely technological way to speed up the process of promotion. In marketing, special attention is paid to such a phenomenon as social proof - the trust of other people. Experts have long known that the consumer is more inspired by the opinions and opinions of other real people than advertising in Instagram or in another social network. Social proof is based on creating the appearance of involvement of other people.

In Instagram, the indicator of the presence of trust is the number of subscribers on the page. Ideally, they should be typed in a natural way: the user liked something from your publications, he decided to see what else you had on the page, you passed this test - the content is completely satisfactory or interesting in the future. These indicators are expressed by the fact that he subscribes to your page. But this is a rather long process.

This section has developed special services to speed up the process of promotion. The most popular of them: Doinsta , Pamagram , Zengram . If you want to increase the value of your product in the eyes of the audience - use the services of the cheating - Bosslike and Likemania .

Creating an advertising campaign, setting up and launching

Again we return to Facebook and in the lower left corner we choose the option of creating advertisements.

Ads Manager is interested in the purpose of creating a campaign. Let's say we need conversions. Next, you need to specify your country, currency and time zone.

Do not ignore such an item as "Creating a pixel". He suggests placing a special code on his page. Thanks to such integration, henceforth you will receive statistics of the transitions from Instagram to your resource.

To fill the next page, we address your business plan. When creating a business, you certainly took care of how to present your product, for whom and how much you are willing to invest.

If you have discounts, promotions and other special offers, please describe them in the "Offer" section and activate the option.

The audience assumes geotargeting of advertising - the city and the country where it will be scrolled. If delivery methods are established, select the regions where you can send your goods.

Pay attention to the floor of your audience. Advertising in Instagram, selling cosmetics and care products for men is not interesting. Conversely, if you sell spinning or accessories for motor boats, then exclude women from the audience. Be sure to determine the type of feedback.

Once selected, the audience can be saved and edited as needed in the future.

Placement - placement. Facebook offers a choice of placement to entrust to him. But if you have your own ideas, then add them by editing.

Many are interested in the question of how much it costs to attract customers from social networks. The budget and traffic are very variable. It is suggested to choose the daily budget. It must be at least 20 rubles a day. Enter the planned amount per day and in the right window you will see the approximate audience coverage. For example, for a minimum budget of 21 rubles per day, you can expect additional subscribers from 110 to 670.

Increase the budget to 100 rubles a day, and take from 510 to 3200 new fans.

On the last page you need to enter your billing information. For this purpose, you can use Visa, Master Card or PayPal account. After the map is tied, the campaign runs in the specified time. Choose a launch date and wait for new customers. Such a simple algorithm will help to realize the promotion of any product in the Instagram independently. To avoid mistakes in the text, do not neglect the preview: the way I see it, the audience will also see.

One of the new promotion tools is Stories. It makes it possible to distribute any information in the form of a short video or photo with text. Stories will be displayed within 24 hours and will be deleted on their own. To get into the story interface, go the same way - through the creation of a campaign in the FB.

Conclusion

Set up, pay and run is the first part of a long journey to success. Without timely feedback and active interaction Instagram as a sales tool is ineffective. The page should be live constantly: comments find response, questions and personal messages of customers receive quick answers.

Promotional tools Facebook is not fully understood. While the user can only rely on the tips of the system and be guided by their knowledge of the field of marketing. But the same system has long operated in the system of creating contextual advertising in Yandex, while experienced experts did not find that the proposed settings work exclusively in favor of the site and never in favor of the advertiser. At this junction, a whole science of creating advertising campaigns for this network was formed. Tools Facebook has not yet been subjected to such tests. After advertising is launched, you need to monitor the effectiveness of campaigns and experiment on different parameters until you find breakthrough settings.

instruction , advertising