We tell you how much you have to pay for advertising in Instagram

We tell you how much you have to pay for advertising in Instagram


An increasing number of targetologists are directing their efforts to promote the brand through the Instagram. If you are engaged in the sale of clothing, jewelry, jewelry or watches, you will be able to find your target audience in Instagram.

Simply put, any product or service that young people are interested primarily in large cities will be sold in the Instagram at the minimum cost of properly designed advertising strategy.

how much is advertising in the instagram for promotion

The targeting features of the Instagram

Through this social network, advertising campaigns are carried out mainly by small companies and firms. Advertising in Instagram opens huge opportunities, despite the fact that it is several times cheaper than contextual advertising or promotion using SEO or CPA networks.

The cost of advertising on the Internet ranges from 5 cents to $ 20 per conversion or lead. And it is in Instagram or Facebook that you can get conversions at the lowest price. You can start advertising in Instagram from the Facebook advertising table by linking to it the Instagram page. As a result, the advertisement will be shown in the user's tape as a regular publication.

The main feature of this type of advertising - the ability to very narrowly target and select one of the proposed goals Facebook. The prices for advertising in Instagram changes depending on the chosen purpose. You can choose:

  1. Conversions.
  2. Collection of leads.
  3. Coverage.
  4. Involvement.
  5. Traffic.
  6. Brand recognition.
  7. Video Views.
  8. Invitations to events.

At the same time, you can display ads in the Instagram ribbon and Facebook tape at the same time, simply by adapting one ad for different images (only 1080x1080 banner in the Instagram and 1280x628 in the Facebook ribbon).

Cost of advertising in Instagram

Answering the question, how much is advertising in Instagram, it should be said that its price depends first of all on the type of payment. Payment can be paid for clicks, impressions, or conversions. For most of the purposes chosen by you, Facebook will use the auction type auction.

how much and how much is advertising in instagrama

The most expensive type of advertising is payment for conversions. That is, you pay only when the potential client has made a targeted action on the page (bought something, or added to the cart, subscribed to the newsletter, looked at 5 pages of the site or installed the application).

The lowest cost of advertising in Instagram is advertising, in which you pay for the shows. After the announcement in the tape was shown 1000 times, your account will be charged. The average cost of 1000 impressions in the tape is $ 2.5. You can independently choose a bet, or you can entrust this to the automatic Facebook algorithms, which will help you calculate the optimal rate for the advertiser. But when paying for impressions, you pay not for conversion or traffic to the site, but only for the fact that a person saw your ad. This does not always promote conversions. This method should be chosen if your goal is to inform the target audience about the action or news, video views or increase brand awareness.

How much is targeted advertising in Instagram when paying for clicks? Its price will be a little higher, but initially you can set a bid of $ 0.06 per click. Facebook will offer the optimal rate, but choosing the price of targeted ads, you can start with the smallest pay per click.

Conclusion

Remember, your advertising before the show participates in the auction, which means that Facebook will choose the most interesting and paid publication among competitors and show the potential audience the chosen option. Therefore, if the reach and effectiveness of the campaign has fallen - raise your bid per click.





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