We use hashtags for promotion of an account in Instagram
To untwist a profile, it is necessary to select suitable hashtags for Instagram. For promotion they should be not only popular, but also correct. Today we will tell you what the hashtags are for, and how to use them to promote the Instagram account.
What it is?
Hashtags are key words that can be written in the post description. They can be in Russian or English (that is, you can use Cyrillic and Latin letters). To turn a word into a hashtag, you need to write it after the "#" symbol. For example, # a party, # a gift.
Instagram and other social networks allow you to make them from several words, for this you can write them together, highlighting each subsequent capital letter (# BeautifulPhoto) or writing through the special symbol "_" (# Beautiful_Photo).
At the same time, you can not get to the compound hashtag using only one of the words, because you need to match exactly. This is their main difference from the keywords that are searched on the Internet.
Interesting fact! Hashtag # Beautiful_Photo does not equal two hashtags # Beautiful # Photo.
All hashtags have a strictly defined lifespan. And it depends entirely on his popularity. The more he is fasted, the lower his "life". This is due to the fact that popular tags use a huge number of users.
Every few seconds, thousands of photos appear in the Instagram Ribbon. Therefore, on average, such a post "lives" (that is, it is relevant) only a couple of moments. For example, with the popular #love tag, 500 to 1000 photos per minute are published. Because of this, the likelihood that a user will move on to it will tend to zero.
Types of hashtags
First of all, they are divided into main and auxiliary ones. Main - reflects the main essence of photography and should fully correspond to the theme of the post. Additional may be more, they help to open the topic, expand the audience.
For example, to the post where a short video from the concert is published, the main hashtag will be the name of the group. As an auxiliary, it makes sense to add a tag with the city (the venue of the concert, the name of the club), the date of the event. Do not ignore the general mathematical. For our example, these can be tags with a genre, other words intelligible to the audience (# rock, # gig, # tusim).
Important! Hashtags should not be too complicated. That is, so that the potential user could drive them into the search and stumble upon your post in the Instagram.
Additionally hashtags can be divided into other subgroups. So, there are keywords, with a bright emotional coloring or reflecting a person's state of mind (#depressed, # happiness, # fun, # miss). Others emphasize belonging to any topic (# animals, # food, # beautiful, # fashionable). As a rule, they cover a huge number of more specialized topics.
How correctly to put them?
The most common mistake most users make when they try to promote their profile is spam hashtags. Do it in any case impossible. Especially if you use words that do not fit the post on topics. For example, if to a photo with flowers, you put # Funny_Cotics.
Remember, the tags should be relevant, that is, strictly correspond to the topic of the message. So you not only go to the right target audience, but you can keep the existing one. Many subscribers negatively treat spam hashtags, seeing in this advertising profile, whose main goal is to "unwind", and not to post interesting content.
The rules that are recommended for observing the profile in the TOP:
- The tag should clearly correspond to the topic of the post.
- Do not forget to add a description to the photos.
- Choose obvious and short hashtags that will be easy to write to the user.
- Try to take not by quantity, but quality.
- Do not put the most popular hashtags; they have a short life.
- Track what's interesting for your audience (analyze statistics).
Do not make more than 10 hashtag to one post in the Instagram. Firstly, this makes no sense, and secondly it can irritate users who are subscribed to your page and see posts in the stream. Because of this, they can unsubscribe from the account.
How to choose a hashtag?
Before you select the hashtag for the Instagram, which will help to promote the profile, analyze its other indicators. The number of subscribers, their age, sex, geographical location. This will help to make better promotion.
For profiles with a small number of subscribers, it is worth choosing the hashtags that are in the middle of the graph. That is not too popular, but not rare. They have a sufficiently long life and in the tape they can hang for several minutes. Because of this, the likelihood that an accidental user stumbles into your post from the tape is greatly increased.
The fewer subscribers you have, the more carefully you need to select the keywords for each post. This is especially true for profiles that have fewer than 1,000 active users.
As soon as the audience grows to at least 20,000 "live" subscribers, you can put more popular tags with photos, with a low life span. It is easy to assemble them. To do this, you can analyze the pages of competitors with similar content and see what hashtags they use. For photos with nature, these can be labels # landscape, # sea, # sun, # beach, # sand, # clouds, etc.
We make a hash mass
Hashmasiv - a list of popular tags, which will be needed to compose a curve. It will help you choose the right (most effective) hashtag for the page in Instagram, depending on the current number of subscribers.
The first thing to do is choose a topic. In our example, we will work with photos that depict nature. For them, select the main hashtag # landscape.
We do a search in Instagram and find adjacent photos, we copy hashtags into separate files, it's best to use the table in Excel or Google Spreadsheets (we mentioned them not because they are the best, but because of their popularity). For example, for a hashtag # landscape, we have got such adjacent ones as #nature, #water_perfection, #clouds, etc.
If you can not collect them yourself, then use the special service for analyzing competitors and collecting statistics in Instagram. For example, such a good, and most importantly free on the Internet web site as websta.me.
Through the Tag Search menu, we find all the related keywords for the selected label, copy it to the table together with the numbers opposite (number of uses). Next, use the filter to sort them in order by popularity, so that you end up with a list that starts with the most frequently used tags and ends with the rarest ones.
It is desirable that the hashmassage consisted of not less than 100 tags, but more than 150 copies in it to anything. Ready to sort the list. Depending on the subject of the image (for example, we use a photo of the forest), remove all extra tags (sea, beach, sand, clouds) and leave only relevant ones. Pay special attention to competitive tags, we do not delete them.
Now, most importantly - choose the "necessary". To do this, look at the graph, which shows the curve with the average lifetime of the hashtag. As already mentioned, for unpopular accounts, we need "average" indicators. Therefore, for profiles with up to 1000 subscribers copying 30 tags from the middle of the document just created, and then adding to the description of the photo.
For more popular profiles, it makes sense to copy and specify those that are at the very top of the list received. Their lifetime is much less, but for accounts with a large audience it does not really matter.
Similar actions can be performed using any tags, including not only for Instagram, but also for other social networks. Just do not forget to change the settings for searching hashtags. It is not necessary to use the hashtag profile from Facebook to reverse the Instagram, and vice versa.
How to attract subscribers via hashtags?
Heshtags are needed not only to indicate the topic of the post, but also to attract a new audience. To do this, place only relevant tags that clearly reflect the topic of the post.
If you enter # funny_cote to the post with the car, then the user you want is unlikely to be interested in the account. It can happen only by chance.
To increase the number of subscribers, add wider tags, for example, it makes sense to enter # amusing animals to a video with a seal. Then all users who are looking for Instagram posts with funny animals, come across your photo or video. Do not forget to indicate the city where the picture was taken or other important landmark. It concerns sights, monuments of culture.
You can attract subscribers by adding several tags in another language. But they also have to correspond to the subject of the profile, so try not to abuse them.
Do not rely solely on hashtags, so do not forget other ways to promote the page on the Internet. To do this, you can buy advertising, negotiate cross-hosting, or seek help from specialized services for integrated promotion (for example, Pamagram , Zengram , Doinsta ).
Some of them provide services for selection of hashtags for posts, with their help it is convenient to conduct and analyze advertising campaigns. Their main drawback is that you must pay for subscription. But you can always evaluate the quality of service for several days. To do this, each new user is given access to a trial version.
Conclusion
Do not underestimate the hashtag. This is an important tool for promotion on the Internet. Remember that the promotion of the profile requires time and analysis. Therefore, it is necessary to approach it with all seriousness. Do not put tags at random, choosing the most popular ones.
It is important that they fully correspond to the topic of the post. For profiles with different number of subscribers it is necessary to use different methods of promotion, selection of keywords.
In addition, do not expect that by specifying the correct hashtags, you will immediately increase attendance several times. To track the effectiveness of the work done, be sure to conduct statistics, analyze any sudden changes in the popularity of posts, graphics. And remember that the main way to promote is to use original and high-quality content.
promotion , hashtags
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