Why add links in the history of Instagram, and how?

After the release in the Instagram additions Storiz after a while there was an update with the possibility to attach an active link to his story. Few users know about this. Let's see how you can add a link in the history of Instagram.

To whom is the function available?

Everyone can have an account in Instagram. Millions of people around the world are uploading their photos and videos to the network. And it has consequences. As well as in all world-famous social networks, Instagram has a lot of spammers and scammers registered, which will get in the way of cashing in on the credulity of subscribers. Therefore, the logical decision is to make the links available only for business accounts that have at least 10,000 subscribers.

How to attach a link in the history of Instagram?

The algorithm of your actions, if you have typed 10 000 subscribers and are already ready to share a link to the site with them, is quite simple:

• First, we click on the icon that opens a window in which you can lay out your story, take a picture or choose one of those that you did in the last 24 hours.
• Secondly, in the upper corner to the left of the sticker icon we find the icon in the form of a chain. It is necessary to tap on him.
• At the third stage we have a new window, where we add our URL.
  Tracing traffic that comes from a particular social network is very important when analyzing the effectiveness of a particular advertising strategy. But the number of transitions to URLs from the Instagram is not tracked, so it would be more convenient to insert a link with a redirect or using one of the available services to create an abbreviated address with a UTM-label. So we can create statistics and draw conclusions about what is interesting for the subscriber, and what should be avoided, what is effective, and what is not and the like.
• The fourth stage is even easier than the three previous ones: we continue to edit our story and post it. It is worth noting, if you attach the history successfully, the icon of the chain will be highlighted.

Active links in Stories, and what are they useful for business?

Such a "chip" of Instagram has its pros and cons. About the minuses already mentioned above, this is another tool for scammers due to the fact that you can not see the address by which we will pass if we want to see "more." But plusses on mind comes much more. And one of the biggest: convenience. Users are very convenient to simply navigate the screen and go to the site that you are attaching.

Another plus - the creation create the effect of unobtrusiveness. Everyone is accustomed to sticky advertising, which is on every corner, but here it seems like the person decides to look at himself. And, of course, before you insert a link, you should think about how to make your story really attractive and interesting.

Instagram is a multimillion-dollar network, as already mentioned above. But in the absence of active links, the activity of online stores was hampered. And, although URLs do not become active in the posts yet, this innovation, perhaps, will be a step towards the full convenience of the Instagram for business.

Total

So, we figured out how to make the URL in the Instagram Story active. I hope this information will help you. For you it remains only to put a subscriber before the choice: follow the link or follow the link)

stories , instagrams , stories , links