Buying advertising in Instagram

Almost exactly 2 years ago Instagram activated the official sale of advertising in the Russian Federation. Since that moment to buy advertising in Instagram is not a problem.

In fact, it looks like this: in the user's tape, blocks consisting of photos and signatures with the designation "Advertising" are displayed. In the Russian Federation, Instagram started advertising with AITarget, which in turn wrote very detailed instructions on how to advertise in a social network.

Buying advertising

Many people are interested in how to order advertising in Instagram, the first thing you need is to create an account on Facebook, if you do not already have one. The procedure is necessary, since advertising in Instagram is launched via Facebook. After that, you need to create a public page for your own criteria, and then bind the bank card. If you do not have cards - run to the bank, draw up, or ask your relatives.

Official advertising in the Instagram consists of several key points:

• transition to the official website;
• offer to download and install the application;
• start and view video content.

But, when advertising in this social network very often people are interested in the possibility of increasing the number of subscribers on their page. In this and the problem, officially advertising is not designed to increase the number of subscribers.

Let's give an example, the bank wanted to officially advertise and promote its profile in Instagram. I went to the site, I specified a link to my personal account. As a result, when a user clicks on the ad goes to the bank, at the same time, he needs to be authorized. In fact, very few people will want to go through the registration just to subscribe to the bank. Of course, there is the option to "open in the application", but it's even more complicated, after pressing this button, the Instagram is simply hanging up, this is proved by numerous reviews of Android users.

It is very convenient for people to click on a photo to go to the landing page or at least to the page of the advertised product. If there is no lending and there is no site, and you just want to advertise your profile - it's better to choose another variant of advertising - from bloggers, we will talk about it later and more fully. Official advertising, activated from the right account, can also affect the growth of subscribers, but in such ads you get only half the opportunities.

Types of advertising and its cost

If we talk about advertising in the Instagram in general terms, the first thing that must be taken into account, or rather know is the types of possible ads:

• Going to a website is the fastest and easiest way to earn a profit. But, do not forget about one important component - if it is more convenient and more interesting for a person to study the goods of interest specifically in Instagram, then it will be very difficult to lure the site, that's why you should pay special attention to attracting the visitor. For example, conduct a contest with mandatory registration on the site - all these are marketing tricks.
• Promotional videos with a short duration, about 30 seconds, no more, in other social networks more than 15 seconds is already meaningless, the main thing is that advertising does not irritate the visitor.
• Carousel-advertising - the essence is to fit in your ad a lot of photos that are very effectively replaced, which really comes to people's heads, this format of advertising is very popular among large companies.

With regard to the price of the issue - there is no definite number, for all types of advertising and different requirements - all in different ways. Because the account category is a conditional concept and depends in many respects on the success of an account. Of course, that advertising for bloggers for money is very expensive, but the effect after it is very positive.

Advertising Exchange

This is an online service through which paid advertising in a social network is located much faster and more convenient. It collects accounts that want to propiate themselves - entrepreneurs, brands, bloggers, publishers who want to advertise the profile of a person who dreams of fame or promotion of his business.

The exchanges provide a sufficiently large selection of the necessary tools and rights for both one and the other party. Since advertisers have all access to the database of listed sites, they can also easily filter it out using convenient filters with a huge list of settings, and launch advertising on several sites at once. In addition, the exchange displays all information about the venues - indicators of audience activity, its number, the ratio of likes and comments, the dynamics of the growth of the account and much more.

What is very important is that the exchange supervises the fulfillment of tasks and assumes the role of guarantor for both parties, so no one will simply take money and do nothing if the job was perfectly done, the advertiser will not be able to pocket money, similarly with the other party.

Here is a small but very interesting list of the most successful and popular advertising exchanges at the moment:

• sociate.ru;
• dealway.ru;
• adstamer.com;
• labelup.ru.

There is no point in discussing each of them in detail, since their principle of operation is very similar: the user registers, filters the common database using convenient filters, the number of subscribers and their activity. At the output, you find exactly the segment of the database that suits you the most. After this, you need to compose the task and send the request. From this segment, most likely, part of the base will not accept your application, with the rest you can work - make a payment, the sites perform the task, after which the exchange checks the process of performing the task and after your approval the money leaves the performer.

How to work with bloggers?

The scheme of work with bloggers is quite diverse, a huge number of people ordered and orders advertising precisely from them. You can contact well-known personalities through their managers, agents, or write them directly, if possible. After that, we can offer cooperation, both for a short period of time and on a long-term basis. It all depends on your goals, then the blogger will decide whether he wants to cooperate with you or not.

The agency greatly facilitates the search, greatly simplifies the work of the advertiser, they take responsibility for the work of the blogger, take into account the conditions for placing advertisements and provide statistics for the advertising campaign conducted. But the cost of the whole process, usually for each blogger and the agency - is different.

Of course, the more popular the person on the network, the more money he will ask for the provision of services. The most important thing is not in price, but in the result. Think carefully about whether it will be profitable to spend a large amount of money, whether it will bring profit or not, since in accounts with millions of subscribers people, most often, simply ignore ad units.

Conclusion

We reviewed the most popular ways of buying ads that will bring new customers to your business. And finally, I would like to give one more piece of advice. If you decide to order advertising, you can personally talk with the blogger and agree on the price and terms of work. This is very convenient for long-term cooperation.

advertising , services